Justin Billingsley’s Post

Misinformation on social media isn't just a disruption to public dialogue — it's fundamentally altering the way brands connect with consumers. Join Alistair Wheate, Principal Solution Strategist and Innovation Lead at Brandwatch, for an eye-opening session on "Misinformation in the Age of Social Media: A Global Challenge for Brands and Consumers." Alistair will tackle the critical issue of safeguarding brand integrity and consumer trust in an era where false narratives can go viral in minutes. Through compelling case studies and expert insights, you'll discover how leading global brands are evolving their communication strategies to protect their reputation and help audiences navigate the ever-growing maze of information. Don't miss out—only a few tickets left and just one week to go. Secure your spot today. https://lnkd.in/epgMFYjS

Social media has fundamentally altered how consumers perceive brands, especially during conflicts. When a brand faces a public relations challenge, social media platforms become hotspots for consumers to voice their opinions. These platforms act as amplifiers for consumer sentiments, whether positive or negative. The immediate and widespread sharing of experiences and opinions can swiftly influence public perception, prompting a collective reassessment of the brand's values and practices. This instantaneous feedback loop can either mitigate the damage or exacerbate the conflict, depending on how consumers perceive the brand's response.

Here are five tips for shifting your media strategy to include new mediums without turning your back on tried-and-true strategies.  https://lnkd.in/es-PrhHc Written by Geri Johnson of Next PR

Great overview of the niche-ification of today's media.

We live in a fast-moving media landscape, where rumors and misinformation can surface and spread quickly across social media channels. This, coupled with consumers being more skeptical than ever, means brands face challenges in maintaining their reputation and managing public perception. https://brnw.ch/21wIHNS

Your cast and crew are the heart of your productions—why not let them shine on social media? 🌟 In our latest blog, we share five creative ways to showcase your team, celebrate their talents, and give your audience a behind-the-scenes look they’ll love! Read on here: https://lnkd.in/g72ig5ch 💬 How do you spotlight your cast and crew? Share your favorite ideas in the comments!

On the year of Facebook's 20th(!) birthday, brands need to keep up with changing user behaviour more than ever before. 🎈 Michael Consagra, our Global Head of Creative Strategy, discusses the theme of Social, in the latest edition of 'In the New Communications Economy'. With a particular focus on social media and a throwback to where it all started that some of you may be familiar with, dive into the past, present and future of social media! 📱 Read here 👉 https://lnkd.in/emgphtGz #BreakthroughForBrands #NewCommunicationsEconomy #SocialMedia

In today’s digital age, social media is a powerful tool for crisis communication, acting as both a platform for immediate response and a battleground for public sentiment. With information spreading faster than ever, brands must be prepared to respond swiftly and strategically when faced with backlash or online issues. In a crisis, it’s not just about managing the situation—it’s about rebuilding trust. Brands that navigate these challenges with authenticity and care can emerge stronger and more resilient in the eyes of their audience. #CrisisCommunication #FixitJesus #SocialMediaStrategy #PRCrisis #BrandTrust #PublicRelations #DigitalMarketing

As we celebrate Social Media Day, read what our Founder & Chief Storyteller Anamika Dixit thinks about the impact of social media on our lives. Explore these digital platforms' psychological and control dynamics in this insightful article featured in Youth Eve Media LLC. #socialmediaday #featured #marketingagencydubai #PR

📢 Big news! 📢 @Hootsuite’s tell-all report about what people want—and don’t want— from brands on social media is almost here! Consumers spilled the tea about: 👉 The types of content that gets brands followed (and unfollowed) 👉 The cultural conversations they love (and hate) brands to chime in on 👉 What matters to them most (and least) based on their age 👉 How likely they are to buy from brands they follow And for the first time ever, it’s all in one place 👏 If you’re looking to build stronger relationships with your customers, the Social Media Consumer Report has the golden insights you need. Get the report the minute it drops. Sign up here: https://ow.ly/xi4q30sAzyy