Justin Hancock’s Post

Well done to Susan, who is our March Star of the Month ⭐ Whenever a team member excels or goes above and beyond, we recognise their efforts by jotting it down on a piece of paper and placing it in our special box At the end of each month, we tally up the pieces of paper, and the team member with the most becomes our Star of the Month #dentalmarketing #marketing

 🔔 PSA: The early bird entry deadline for the Prolific North Marketing Awards is 2nd July.    In case you missed it, these awards are the North’s flagship marketing event, where we shine a spotlight on the most incredible teams, campaigns & leaders from across the industry.    🏆 33 categories   👩⚖️ 20 independent judges  🍾 1 bloody good party Got something or someone you want to celebrate this year?   Save yourself the stress of running around last minute (and some cash) by getting your entry started this week.     👇  Link in comments to browse all the categories (give us a shout if you have any questions) #Marketing #MarketingAwards #ProlificNorth

It's been one week since the highly anticipated Cannes Lions 2024—the event of the year for advertising and creativity. We are excited to present our top five takeaways from the event, revealing the industry's priorities for the year ahead. Dive deeper into these key highlights and explore how they're shaping the future of marketing by reading our blog ➜ https://lnkd.in/gV5NVm_U #Cannes #Cannes2024 #Adtech #cookiedeprecation #RMN

🌟 Did You Know? 🌟 For your next prize promotion, consider this: Offering a variety of smaller prizes, rather than just a few high-value ones, can boost overall participation by up to 20%! 🎁 This approach not only heightens excitement among participants but also creates more winners, spreading more joy and engagement about. A win-win for everyone involved! 🎉 #EpicActivation #MarketingTips #BoostEngagement #PrizePromotion

Authenticity drives real results in 2024. According to Jason Thomas, Director of Global Event Marketing at Team Cymru, here's why it works: ▶ Real-world examples hit harder than sales promises ▶ They drive trust with conversions ▶ Teams get to uncover hidden product value they may have overlooked Don't just talk about what your product could do; show what it’s really solving. Hear more from Jason here👇 #Storylane #InteractiveDemos #RSA #TeamCymru

🎯 𝐒𝐭𝐨𝐩 𝐒𝐚𝐧𝐢𝐭𝐢𝐳𝐢𝐧𝐠 𝐘𝐨𝐮𝐫 𝐌𝐞𝐬𝐬𝐚𝐠𝐞 - (Emma Stratton) 💡 𝐎𝐮𝐫 𝐒𝐭𝐫𝐞𝐧𝐠𝐭𝐡𝐬 𝐎𝐧𝐥𝐲 𝐄𝐱𝐢𝐬𝐭 𝐢𝐧 𝐭𝐡𝐞 𝐂𝐨𝐧𝐭𝐞𝐱𝐭 𝐨𝐟 𝐓𝐡𝐞𝐢𝐫 𝐖𝐞𝐚𝐤𝐧𝐞𝐬𝐬𝐞𝐬 - (Josh Gladstone) These are just two of the mic-drop moments from Compete Week (hosted by Klue) that are still replaying in my mind weeks later. Whether you're in product marketing, competitive intelligence, or just trying to carve out a distinct space in a crowded market, these quotes are worth sitting with. I was asked to be the official note-taker for the event (thank you for the 𝘪𝘯𝘤𝘳𝘦𝘥𝘪𝘣𝘭𝘦 𝘩𝘰𝘯𝘰𝘳 Adam McQueen! 💜 ), which, for a note-taking enthusiast like me, was a dream come true. Why? Because competitive intelligence is all about context and clarity—and taking great notes is the first step in both. --- 📝 Here’s what the above quotes are still inspiring me to think about: 🫧 Stop sanitizing your message: Are we so focused on polishing and perfecting our narratives that we lose the raw, resonant truths that truly connect with our audiences? 🦾 Strengths vs. weaknesses: How often do we forget that differentiation isn’t just about being great at something; it’s about being better where it matters most compared to the competition? --- ✨ For those who couldn’t make it, here are links to the blog recaps from Compete Week (because no one deserves FOMO): 𝐃𝐚𝐲 1: https://lnkd.in/gsgRqtd6 𝐃𝐚𝐲 2: https://lnkd.in/gkwNvzCD --- I’d love to hear: What’s a raw, unpolished truth in your messaging that you think would land better with your audience? And how do you keep competitive intelligence actionable rather than aspirational? Big thanks to Emma S. & Josh G. and all the other presenters for sharing their wisdom and Klue for hosting such an impactful event! #CompetitiveIntelligence #ProductMarketing #MessagingMatters #CompeteWeek

🏇 Exciting news! Registration is NOW OPEN for the 2025 SMPS Maryland GROW Conference! This year's conference breaks new ground by bringing together fresh perspectives within and beyond the AEC industry. We've curated an exceptional lineup of speakers and experts who will share transformative insights to help you race ahead of the competition. Keynote Speaker: Don't miss Craig Galati FAIA FSMPS's powerful keynote on "Leading with Love: The Power of Compassionate Leadership"—a story that will revolutionize how you think about leading your team. AI Workshop: Join AEC marketing veteran Kristin Kautz, FSMPS, CPSM as she demystifies AI implementation and shows you how to save hours on proposals while winning more work through practical, immediately applicable strategies. DEI Workshop: Experience Bettina M. Straight's transformative approach to finding balance and building authentic connections in today's high-speed professional world—perfect for leaders seeking sustainable ways to thrive. Business Session: Learn to speak the language of firm leadership as Katelin Etoh and Stephanie VanDyke unlock the business fundamentals that drive AEC success beyond marketing basics. PR Session: Discover why patience beats quick wins in PR as Jeff Lavery shares real AEC case studies that reveal the secrets of building sustainable media relationships and stakeholder engagement. Strategic Planning Session: Join Melanie Vracas and Tom Godin to bridge the gap between strategic vision and real-world results with proven implementation strategies that keep your firm moving forward. What sets this conference apart? We've thoughtfully designed our hands-on workshops and in-depth education sessions to deliver value at every career stage. Whether you're an entry-level marketer, a seasoned business developer, a principal steering your firm's growth, or a project manager looking to enhance your business acumen – there's a winning strategy here for you. It's time to RISE and charge toward marketing excellence! This action-packed half-day event offers more than just learning – it's your opportunity to forge meaningful connections and secure your place in the winner's circle. Ready to saddle up for an unforgettable day in the marketing arena? Register now: https://lnkd.in/evSbjMGW #SMPSMaryland #AECMarketing #ProfessionalDevelopment #GROW2025 #MarketingExcellence SMPS—Society for Marketing Professional Services

🚀 𝟮𝟬𝟮𝟱 𝗔𝘄𝗮𝗿𝗱𝘀 𝗦𝗲𝗮𝘀𝗼𝗻: 𝗜𝘁’𝘀 𝗖𝗹𝗼𝘀𝗲𝗿 𝗧𝗵𝗮𝗻 𝗬𝗼𝘂 𝗧𝗵𝗶𝗻𝗸!🚀 It may seem early, but now is the perfect time to look back at your 2024 campaigns and decide which ones deserve a shot in the 2025 awards season. We’ve recently updated our curated 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴, 𝗠𝗲𝗱𝗶𝗮, 𝗮𝗻𝗱 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗔𝘄𝗮𝗿𝗱𝘀 𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿𝘆, and most major Q1 award shows have already launched with early deadlines on the horizon. Planning ahead now allows you to take advantage of early submission discounts, save on entry fees, and avoid starting 2025 with a mad awards rush. 🌟 Selecting your strong contenders and prepping entries now will set you up for a successful start to 2025! 📈 If you need help choosing your top campaigns or want more information on our curated awards directory, DM us to learn more. Let’s work together to make 2025 an award-winning year for you and your team! 🏆✨ #AwardsExperts #AwardsSeason #MarketingAwards #MediaAwards #AdvertisingAwards #EarlyPlanning #AwardWinning

The other day someone said "this might be a dumb thought" and the response was "no thoughts are dumb, they are just, 𝘢𝘴 𝘰𝘧 𝘺𝘦𝘵, incomplete". 💥 That exchange has been rolling around in my brain as I prep for Klue 𝐂𝐨𝐦𝐩𝐞𝐭𝐞 𝐖𝐞𝐞𝐤. Every idea, no matter how incomplete, has the potential to spark innovation and collaboration. Every year, I leave Compete Week with a pile of notes, new friends and Compete "crushes" that I think are just killing it in the PMM & CI Industry and always with tactical pieces that I can bring back to the businesses I work with. Compete Week is the perfect opportunity for us as product marketers and compete practitioners to come together and 𝘤𝘰𝘮𝘱𝘭𝘦𝘵𝘦 𝘵𝘩𝘰𝘴𝘦 𝘵𝘩𝘰𝘶𝘨𝘩𝘵𝘴, transforming them into 𝐚𝐜𝐭𝐢𝐨𝐧𝐚𝐛𝐥𝐞 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬 that help us close more deals, stand out from our competitors and impact our customers. Whether you’re joining us in person or virtually, this is your chance to: 🤝 Network with fellow professionals and learn how they tackle the same challenges you face (some of my historical Compete Crushes are: Tracy Berry, Andy McCotter-Bicknell 🥦, Tamara Grominsky, and Zaven Gabriel!) 📚 Expand your knowledge for our industry and gain fresh perspectives that will prepare you for the year ahead - who knows what 2025 might bring! 🔍 Dive into discussions that turn “dumb thoughts” into powerful strategies, equipping you with tactical takeaways to elevate your business. Let’s 𝒆𝒎𝒃𝒓𝒂𝒄𝒆 the “dumb thoughts” and make them brilliant together! Join us at Compete Week to collaborate, innovate, and pave the way for our next chapter. Registration Link below. In-person is SOLD OUT but Virtual is ALWAYS good and the chat is always popping off with tips from people, even beyond the speakers. #CompeteWeek #Networking #ProductMarketing #Innovation #Collaboration #klue #competitiveintelligence #productmarketing #pmm

✨ Experience the magic of Captello at booth 418!We had an unforgettable performance by Scott Tokar at the Experiential Marketing Summit. Guests were dazzled by mind-bending tricks while learning how Captello transformed event marketing. 🎩 ✨ #Captello #eventprofessionals #eventplanner #eventplanning #leadcapture #eventmanagement #eventtech #EMS24