Justin Cernis’ Post

Nike invented running. This is a statement I heard when I took an interest in Track and field events, specifically running. It stated that #Nike invented running to boost #sales of their sports wear. Are you fond of running, walking or Jogging? When I look at the calendar year, I tend to envision a track event similar to a sprint, a distance run such as a #marathon, relay races or steeplechase.  As many of us are excited to be coming to the end of the year, we are likely to end the race, however i see it as a steeplechase not quite at the end but right at the obstacle that leads to the new track. Therefore however tempting it is to come to a complete halt or to keep running very fast. I believe it is a great time to slow down ( not stop) and allow yourself #Navigate the chase *"If you can't fly, then run. If you can't run, then walk. If you can't walk, then crawl, but whatever you do, you have to keep moving" #MartinLutherKingJr The year is coming to a close, there’s a desire in most to give up and in some to sprint through their desired 2024 goals. I suggest slowing down this allows us to take up a pace of grace in order to look back at January 2024 with gratitude and at January #2025 with #anticipation

Breaking the impossible! 🏃♂️ Nike’s 'Breaking2' marathon challenge almost hit the 2-hour mark, and the world was watching. Was it a marketing win even without the record? 🤔 #Breaking2 #Nike #MarathonChallenge #NikeShoes #RunForGlory #SportsMarketing #2HourMarathon #BreakingRecords #ImpossibleGoals #MarketingMasterclass #InnovationInSports #RunFast #AthleteGoals

Rapha’s fiercely loyal membership base means their cycling gear sees massive demand 🚲. So what happened when Rapha partnered with one of the hottest names in streetwear for an exclusive collab of on- and off-bike apparel? Discover how Rapha delivered exclusive drop access & kept their site running smoothly in this clip from our webinar The Art of the Drop 🛍️ To hear more drop stories & learn how to to run your own successful drop, follow the link in the comments & watch the full webinar 📺

Charlotte Tilbury Beauty 💜 #F1ACADEMY *New line idea* It would be very cool to see an F1 Academy makeup collection. 🎨 So I played around with CT's existing product colors to see what these products could potentially look like. I know, CT’s brand is dominated by beige and brown tones, but they could make room for F1 Academy’s blue-purple gradient branding. ✨ That would be euphoric ✨ In races, we see the eyes through the helmets, they sweat a lot because they put in so much effort during the race. When you combine these two facts, you can create a powerful mascara campaign. 🎯 A mascara that is sweat and water resistant and stays strong with you – just like you. 👊 🏎 The products could be named after motorsport terms and come with a fun fact card about women in motorsport history. This would be a fun way to introduce girls with motorsport and to raise more awareness that this world isn’t just for boys. ❤️ And of course, a red lipstick named after Susie Wolff would be great! (Or ''Lip-Lane'' 🤔 ) 💜 As a final step (yet) in the campaign for this line, they could donate a portion of the proceeds to the tracks for girls who can’t afford to race. This is one of the biggest missions of the F1 Academy, to expand access and opportunity in the sport, inspire and support young girls and women so that everyone can race. --- Would you buy these? 💄 #makeup #F1 #womeninmotorsports #F1Academy #CharlotteTilbury Motorsport UK Girls on Track UK #motorsportdesign

Endurance. It’s not just for spandex clad triathletes and those “crazy,” enough to go the distance in long course sports like ultra marathons and adventure racing. My favorite Phil Knight story hails from a speech he gave not long after Nike launched, the iconic, “Just do it.” As the story goes, Knight asked conference attendees to stand if they like to run. About two-thirds of the room stood. With each qualifying statement, “if you run 3-4x a week,” “if you run every week rain or shine,” .. keep standing, otherwise Knight directed those standing to sit. In the end, a select few attendees remained. When people think of sport, they often think of winning or losing. A binary all or nothing construct. The message from Knight that Nike captured is times-less and just as relevant in sales and business today. It’s not about winning or losing. It’s about the commitment to show up. Day in and day out, no matter the weather or headwinds. “Just do it.” Whether it’s lacing up your running shoes, or sliding on a pair of stilettos, it’s about showing up, consistently. To me, Knight’s message is about building endurance in our pursuits. Whatever goal you’re chasing, or dream that lives in your heart… my wish for you today and everyday is that you practice the doing enough to develop endurance. #keepshowingup #justdoit #endurance #triathlete #salesleader #dealmaker #speaker #keynote #motivationalquotes #coach #leadershipdevelopment #leadershipcoaching #rackspace #RackerCulture

The super shoe phenomenon went into overdrive in 2017 when elite Kenyan runner Eliud Kipchoge attempted to break the two-hour marathon barrier with the aid of Nike’s first super racer, the Vaporfly Elite. He didn't reach his goal at this event, but it did send brands racing to create the fastest shoes possible. Using the latest foam technologies and springy carbon fibre plates, everyone was looking to provide unparalleled cushioning and energy return. In the seven years since, there's been a slew of innovation that has taken models past the point of super and into the ‘too super’ category, with many of them being banned from competitions thanks to new restrictions by World Athletics – the international governing organisation that regulates track and field sports. The new rules came after Kipchoge’s second and successful attempt at breaking the two-hour marathon hurdle in 2019, where he wore an even more advanced Nike shoe: a prototype of the Alphafly Next%. Sneaker Freaker International Nike World Athletics adidas ASICS PUMA Group #running #marathon #runningshoes #carbon

New Post: TOP PLACES I'VE RUN IN THE WORLD Running is one of the simplest ways to get a workout in when traveling. It requires almost no equipment to do it (the right adidas running shoes and shorts help, for sure) and it’s one of the best ways for you to learn a city and culture. Here’s my top seven favorite places I’ve run in (so far) in the world. https://lnkd.in/gCms7TGc (adidas partner)

Two years ago, we launched the Nike Running Shoe Finder, an online tool designed to help consumers find their perfect running shoe- a web-based online tool designed to filter quickly through Nike’s running shoe offering. Now, we’ve launched a brand-new version, re-designed from the ground up, based on the last two years of real user data to create a faster, leaner, and more enhanced experience. In as little as 3 steps, unlock your perfect shoe, whether you are a beginner in training or a marathon runner. If the shoe fits, wear it: https://zurl.co/Q6eR #nikerunningshoefinder #nike #fitnessinnovation #digitalmarketing #running

THIS IS ONE OF THE BEST ADS WE'VE SEEN 👀 "Winning isn’t comfortable" by Nike Without showing any runner in action, this 30-second film manages to instantly connect with athletes of all levels. Here's why: 👂They listened: one of the leading conversation theme around marathon-running is recovery, and the feeling of sore legs the day after, no matter if you are a marathoner or an every jogger. 🙌 They celebrate: that crab-walk of the day-after is a universal sign of recognition and pride. "We did it." Nike nails this insight in a playful way that every runner can relate to. 📅 Their timing is impeccable: With marathons in Berlin, Sydney, Chicago, Amsterdam, Buenos Aires, New York City, Istanbul, Athens, Honolulu, Singapore, and more happening from September to December, Nike’s dropping this ad at the perfect time, almost guaranteeing it will be shared and reshared, and be at the heart of many conversations to come in the running world. What do you think? Did you relate to the ad? #nike #nikerunning #running #marathon

I've finished testing the ASICS Trabuco Max 3 trail running shoes. I've compared them to the original Trabuco Max and Max 2's. You can read it here: https://lnkd.in/dezDnce6 #running #trailrunning #productreview