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It's crumbling. No it's not. It's crumbling. No it's not. It's crumbling. No it's not. Either way, start unleashing your first-party data now!

Curious about navigating the post-third-party cookie landscape? Join us at Demandbase's upcoming webinar on 3/5 with the fantastic John Arnold, Principal Analyst at Forrester, and our very own Gareth Noonan, GM Advertising! They'll delve into: ➡️ New approaches for targeting and measuring in a cookieless world ➡️ The role of strengthening first-party data and tracking other signals ➡️ How Demandbase advertising technology can help you prepare and transition your digital focus

This is a must-attend session if you are trying to figure out your plan for a cookie-less world. Learn from the best on how you can adapt your strategy to the new normal. 🍪 🌍

Every marketer I know is anxious to understand what B2B advertising is going to look like in a cookie-less world. Register now to join us for a webinar with Forrester analyst John Arnold and our own GM of Advertising at Demandbase, Gareth Noonan, as they discuss how to continue to win your target accounts! 🎯

In today's rapidly evolving digital landscape, understanding how to reach your target audience is crucial. With the evolving privacy landscape and cookie restrictions, it's time to explore innovative approaches. Check out this Demandbase webinar to unlock the power of targeting without cookies!  https://lnkd.in/gPNa3-H9

If you are in #b2bmarketing, want to get more from your advertising, and are curious about navigating the third-party #cookieless landscape...this is for you! Join Demandbase's upcoming #webinar on 5th March with the fantastic John Arnold, Principal Analyst Forrester, and our very own Gareth Noonan, GM Advertising! During the session, they will explore: ➡️ New approaches for targeting and measuring in a #cookieless world ➡️ The role of strengthening first-party data and tracking other signals ➡️ How Demandbase #advertising technology can help you prepare and transition your digital focus One not to be missed! Secure your spot today in the link in the comments below: https://bit.ly/3UQ2YKE

In just 🚨7 days🚨 unlock the key to thriving in a cookieless world! Join us for an enlightening webinar featuring industry experts John Arnold, Principal Analyst at Forrester, and Gareth Noonan, GM Advertising. Don't miss out on: ➡️ Cutting-edge strategies for targeting and measurement in a cookieless era ➡️ Understanding the significance of fortifying first-party data and monitoring alternative signals ➡️ Insights on how Demandbase advertising technology can seamlessly guide your digital transition. ⏰ Time is running out – register now: https://bit.ly/48qdBGY #b2b #webinar #b2badvertising

The statistic that online retailers with active social media accounts and campaigns experience a 32% increase in sales compared to those without underscores the significant impact of social media on eCommerce success. This demonstrates the power of social media not only as a tool for engagement and brand awareness but also as a direct driver of sales. Active social media presence and campaigns can enhance visibility, foster customer loyalty, and facilitate direct and indirect sales through various platforms. For online retailers, investing in a robust social media strategy is essential for capitalizing on the opportunities presented by these platforms to boost sales and grow their business. #SocialMediaMarketing #EcommerceSuccess #DigitalSales #OnlineRetail #MarketingStrategy

Did you know direct mail can be as data-driven and trackable as your favourite digital channels? 📊 The days when digital had the edge in tracking are long gone. Now, direct mail has levelled up in a big way. But here’s the thing—so many digital marketers are still missing out on the huge potential of integrating mail into their multichannel strategies. If you’re not leveraging direct mail yet, here’s what you need to know: 🔥 Targeted & Segmented: With data profiling, you can segment and personalise your mail campaigns just like your emails or paid ads. Precision marketing, anyone? 🔥 FB Lookalikes? Yep. You can build lookalike audiences based on customer behaviour and profiles, just like those killer Facebook campaigns. 🔥 Millennials & Gen Z Love It: Studies show younger audiences are tuning out the digital noise and are more likely to engage with relevant mail. Don’t leave money on the table. Dive into our new blog and discover how to supercharge your campaigns: How To Transform Your Marketing Campaigns With Data Profiling https://buff.ly/3Tiaoo6 #DataDrivenMarketing #MultichannelStrategy #DirectMailWins #MarketingROI #DataProfiling #Sales

Email Segmentation is: (The right message + the right person + the right time) This is how you print with email. BUT consumer behavior is constantly changing and segmentation is theory based. Being TOO granular is: a: Time consuming b: Too subjective to change Most brands can divide their segmentation based on email + site engagement. Much larger exceptions can base their segmentation on transactional behavior and create far more personalized creatives. #cpg #emailmarketing