Your boss doesn't give a sh*t whether a button is red or green. Or whether it's on the left or right. What does interest your boss is how to achieve the company's BHAG. In other words: the strategic priorities. So, if the strategic direction is sustainability, involve your boss in experiments around sustainability. If the strategic direction is targeting a younger audience, involve your boss in experiments around this theme. If your boss wants more focus on physical stores, ensure omni-channel experiments and share the learnings. To all CROs and CRO teams in my network: start with strategic hypotheses to execution hypotheses. As a result: experimentation will get the C-level attention it deserves! CRO budget solved for 2025.
Focus is key. Very true Jurjen
Conversion Rate Probleme in wenigen Wochen lösen.
1mo...AND pay attention to this👇 ✅ Talk money (ROI) ✅ avoid technical jargon ✅ avoid details ✅ have a easy to understandable roadmap ✅ speak in "their" language Bonus: ✅ Always bring insights to important meetings that bring something to the table on a strategic level happy testing 🙂 Jurjen Jongejan on point! 👏