And this, my friends, is how you deal with a declining season. And some help from Prime Day too. This is why being prepared and planning ahead of time helps. Forecasted sales this month = 23% lower than last month. Forecasted profits? Almost 10% higher than last month. We have been working with some big seasonal accounts since 2021. If nothing else, it has taught us so well how to deal with all sorts of fluctuations in traffic & conversion rate trends. This particular knowledge almost feels like a superpower when we're preparing our clients for Q4 and Black Friday/Cyber Monday.

Why companies shouldn't do Black Friday 🦃 Customers spent $10.8 Billion in the US on Black Friday / Cyber Monday in 2024. But how much incremental profit did they make? Companies on BFCM face higher : 🎯 Advertising costs 🚛 Logistics costs ⤵️ Discounts 🔙 Returns With such tight margins, the math doesn't make sense. In my deepdive, I share: 🔨 The preparation that goes into BFCM ⚖️ Why costs of BFCM outweigh the benefits Check it out: https://lnkd.in/gMb3jgTi #marketing #growth

We've got a new video up! This time, I'm predicting Black Friday/Cyber Monday (and beyond) sales trends for 2024! How correct will I be?? What are your predictions? 🤔🤔🤔 #ecommerce #amazon #etsy #blackfriday #cybermonday #cro

Finally able to take a breath after Black Friday and Cyber Monday madness 😅 Sales popped off for our clients, and our team crushed it with full shifts running through Saturday and Sunday. Big shoutout to Chipotle and Chick-fil-A for keeping everyone on our teams fueled. 📦 BFCM by the numbers 📦 Total shipments: 52,305 Items shipped: 107,168 It’s been an intense few months of prep and execution, but this season always reminds me how important it is to have: 1️⃣ A dialed-in team. From training temps earlier on to managing inventory, having a team that knows how to handle the pressure is everything. And helping the team avoid burnout is critical. Going into BFCM as "over staffed" is worth the investment. 2️⃣ Strong systems. This time of year can expose cracks in your training, processes, or vendor relationships. Now’s the time to take notes and tighten things up for 2025. 3️⃣ Client relationships. Clear communication and setting realistic expectations ahead of time = happier brands and fewer headaches during peak. Being proactive rather than reactive is everything through those crazy shipping days. 3PL owners: how did your BFCM go this year? What wins or challenges stood out? Drop a comment or DM me—I’d love to hear how your team handled it! Looks like this was a great BFCM for many. Here’s to wrapping up the year strong!

Over the past 7 days, I have received over 1K Black Friday / Cyber Monday offers. Some are significant, 50-60%, some are just silly, “Buy 15 get 1 free.” But my favorite, all time showstopper: “This offer is good for today only!” It works on the buyer’s scarcity mindset. Which is effective but moves the selling from value based, to commodity based. Which makes one question, where’s the value. What am I really buying? Now there are legitimate reasons for offers to expire. Limited supply, Close of Quarter, Year, etc. But they must be communicated effectively, and not just thrown in the incentive mix, or topped like whip cream on a milkshake to move an opportunity forward. They ought to be tied to a rationale. One that actually makes business sense. Inventory carrying cost. Business functions. Or true scarcity…we can only provide a limited number of XYZ within ABC time frame because of, Yadda-Yadda. Trust is the most difficult thing to build with your customer. Treat it well, and it can be your selling partner. Incentives are fine. They have a place. But use wisely and appropriately. Better yet, focus on selling value and business outcomes, and let the commodity traders have their fun. Something to think about EoY. Want to go deeper. Let me know. #drlusk #salescoaching #salesleadership #salesenablement #mindset

Black Friday (and cyber Monday) are now over - what’s everyone’s thoughts on these discounted days? Does it erode trust / cheapen the value of the product? Do loyal customers feel hacked off that they bought something last month at full price and now it’s 50% off? Does the reduced margin actually make the businesses any money? Or are they using it as a loss leader / a customer acquisition tool (most of the deals involved some sort of trade off for your data / contact details) How many Black Friday customers become loyal / repeat customers and raving fans? For me - most of the things I bought were for someone else so the email I used is one I never check and only set up for junk mail like these sign ups (their perfectly created email workflows are going to waste!) Or for the person I gift them to end up becoming a customer - but then how do they track that to determine whether or not the Black Friday deal has led to a new customer? Discounting in general means more work for less profit (see example in the comments below) but do you think there is a good justification for discounting in certain circumstances?

In this episode, we dive into the upcoming Black Friday and Cyber Monday shopping frenzy, offering insights on how retailers can maximize their profit during this lucrative weekend. Discover strategies to ramp up ad spend, create enticing sales with deeper discounts, and utilize virtual assistants and call answering services to handle customer inquiries efficiently. Whether you aim to enhance your ad strategy or explore effective customer communication methods, this episode provides valuable tips to boost your sales and optimize your business operations for the holiday season. Need personalized advice? Contact us for private coaching sessions!

Are you ready for the biggest sales events of the year? Prime Day, Black Friday, Cyber Monday – it’s all happening soon, and the clock is ticking. But don't panic! Here's your roadmap to peak sales success, with FBA Fulfillment Timelines to keep you on track. 📅 September: Plan & prepare - Review your sales data - Analyze trends - Forecast demand - Order inventory 📅 October: Send it in - Prep your inventory - Create shipments in advance - Ship to Amazon 📅 November: Maximize promotions - Create your deals - Prepare your lightning deals - Use sponsored ads - Boost your sales! 📅 December: Keep calm & sell more! - Monitor your sales - Check for restocking needs - Ensure inventory is up to date - Ship as soon as possible By following these key dates, you can ensure your products are perfectly positioned for the biggest sales events of the year. So, gear up, plan ahead, and get ready to reap the rewards of a successful season of sales!

Ready or Not, Black Friday is Almost Here! Thanksgiving week is just days away, and with it comes the biggest sales rush of the year: Black Friday and Cyber Monday. Whether you’re fully prepared or feeling behind, here are 3 quick tips to make the most of the holiday sales frenzy: 1. Simplify Your Offers: Don’t overthink it. A clear, compelling deal (“Save 25% Today Only!”) will always outperform complex, multi-step discounts. 2. Warm Up Your Audience: Use the weekend to post a sneak peek of your offers on social media, or send a "gratitude email" to your subscribers—it builds excitement and keeps your brand top of mind. 3. Optimize for Speed: Customers won’t wait for a slow website or landing page. Double-check your page load times, and make sure your checkout process is seamless. 💡 Pro Tip: After the sale, don’t go silent. Plan follow-up emails to thank your customers and keep them engaged into the new year. Are you ready for Black Friday? Need help with last-minute messaging fine-tuning or landing page reviews? Send me a message—I’m happy to help.

💡 𝗤𝘂𝗲𝘀𝘁𝗶𝗼𝗻 𝗳𝗼𝗿 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗢𝘄𝗻𝗲𝗿𝘀: 𝗔𝗿𝗲 𝗬𝗼𝘂 𝗥𝗲𝗮𝗱𝘆 𝗳𝗼𝗿 𝗕𝗹𝗮𝗰𝗸 𝗙𝗿𝗶𝗱𝗮𝘆 𝗮𝗻𝗱 𝗖𝘆𝗯𝗲𝗿 𝗠𝗼𝗻𝗱𝗮𝘆? Black Friday and Cyber Monday are prime opportunities to boost your sales, but preparation is key! How are you leveraging business credit to: * Stock up on inventory to meet customer demand? * Invest in marketing to stand out during the shopping frenzy? * Upgrade technology or tools to ensure smooth operations? * Create a financial buffer for last-minute opportunities or challenges? Share your strategies and let’s discuss how to make the most of these major sales events! 💬 #BusinessCredit #BlackFriday #CyberMonday #SmallBusinessSuccess #EntrepreneurTips