Julius Roberge’s Post

🚨 Volkswagen Faces Uncertainty: Jobs at Risk in Germany 🚨 Volkswagen, Europe’s largest automaker, is taking bold steps to cut costs, potentially leading to plant closures and job losses across Germany. Rising production costs and fierce competition are forcing the company to reconsider its operations, potentially impacting thousands of employees. 🌍⚙️ Is your company also facing hard HR decisions or rethinking strategies to navigate tough times? 💼🤔 🔗 This is your moment to turn challenges into opportunities! Take our quick survey and discover how to create scalable, resilient growth for your business, S-Motions Match Test.: https://lnkd.in/ewvJYcuN Let’s build a stronger future together! 🎯 Credits: Amy Brooke for The Local Europe // photo by Yann Schreiber: https://lnkd.in/eux8qX6v #BusinessResilience #CostCutting #HRChallenges #FutureOfWork #Volkswagen #GrowthStrategy #Leadership #ScalableGrowth #Innovation #Ecommerce #thelocal

With nearly a decade of experience in the auto industry, when the recent failed rebrand by Jaguar and the adored branding campaign from Volvo get this much attention, you have to talk about it. Hear our thoughts in our latest blog - The Art of Branding: A Tale of Two Cars #jaguarrebrand #VolvoEX90 #Blog #UnalikeMarketing #safetyfirst #evainitiative

Positioning a brand between low-cost and premium can easily lead to being „stuck in the middle“. We believe it’s our sweet spot! 🩷 Lately I sat with Tobias Lammert & WDR mediagroup to discuss our #positioning, our inside-out #brand approach, the new #campaign and much more. Check it out (available in German only). 👇🏼 Thanks Tobias for the great conversation! #eurowings #brand #MoreEaseForEveryone

Your brand, your uniform, your identity. Let us design the perfect fit for your team! #richworth #uniforms #richworthuniforms #softfabrics #customiseduniforms #industrialuniforms #industrialuniforms #corporateuniforms #hoteluniforms #hospitaluniforms #promotionaluniforms

At TUA, we believe storytelling is at the heart of great marketing, and Jaguar’s rebranding is a masterclass in weaving heritage with modernity but does it work? The iconic car manufacturer has reimagined itself for a new generation, blending its legacy of luxury with cutting-edge innovation to stay ahead in the competitive automotive landscape while alienating it's existing and core audience, it is a massive gamble. The question that drives this transformation: How does a brand honor its storied past while pivoting to an electrified future? Jaguar's answer is both sleek and audacious in one way but insulting and lacking judgment in another. Depends on which side of the fence you are sitting! As an agency that helps brands discover and tell their unique stories, this bold move resonates deeply with us as they say no PR is bad PR and it is certainly a bold move, time will tell if its the right one. We read it had 800 people working on it, did it need that many to build a logo of 2 J's???? It’s a reminder that reinvention isn’t just a necessity—it’s an opportunity to redefine what you stand for but be careful the path you forge. We’re curious: 🔹 What do you think of Jaguar’s rebranding? 🔹 How can heritage brands stay relevant in the age of disruption? Share your thoughts below 👇 Read more about Jaguar’s new chapter here: https://lnkd.in/e-QcinuC #JaguarRebrand #BrandStrategy #LuxuryAutomotive #Innovation #TUAStories #MarketingInsights

The world of branding and marketing was recently turned on its head when Jaguar Land Rover unveiled their bold new logo and rebranding strategy. The move has sparked heated debates across the industry - some celebrating the audacity, others questioning the departure from tradition. But this post isn’t about whether JLR got it right or wrong. It’s about the lesson we can take from their willingness to take risks and reimagine themselves. When it comes to personal branding, there are crucial elements we all need to define to stand out in a crowded, competitive market: 1️⃣ WHAT DEFINES YOU: The strengths and values that anchor your identity. 2️⃣ WHAT SETS YOU APART: The unique experiences and perspective you bring. 3️⃣ WHAT DRIVES YOU FORWARD: The vision and aspirations shaping your future. Whether you’re staying true to your roots or making a bold pivot, your personal brand needs clarity, consistency, and courage. Because in today’s world, blending in is the fastest way to be overlooked! 👀 #careerbranding #careercoaching

Reputation, brand, image all concepts used by companies, but also available to each of us as humans. What is your brand? #Leadershipmindset

It's good to know some of the little known or unknown about iconic brands. Here's some on Ferrari. Brought to you by BrandKnow! 👇 #iconicbrands #brand #ferrari #brandbar BrandKnew: Branding Matters. Because Branding Matters. #marketing #branding #EnzoFerrari #automobilebrands