Julie Thompson Dredge’s Post

Most people approach content ideas the wrong way. They head straight to ChatGPT and type: "Give me 10 unique content ideas in [industry]." and they grab random ideas without a clear strategy. But if you want to build authority, here’s a 3-step framework that works: 1. Start with Audience Needs - Identify their biggest challenges. - Address what they’re actively trying to solve. 2. Spot Patterns that Work - Observe what leaders in your space are sharing. - Notice topics and formats that drive engagement. 3. Draw From Your Own Experience - Share your frameworks, lessons, and insights. - Add value only you can provide. (Repost for others ♻️ in your network) P.S. What’s your #1 challenge with LinkedIn content?

Dear thought leaders on Linkedin, we can tell right away when your “industry takes” come straight from ChatGPT. I promise. Posting content consistently is great, but your audience deserves more than just AI-generated lists—they deserve your true perspective, opinions and personal words. Otherwise, what differentiates you from the noise? #industry #linkedin #digitalstrategy #letsdobetter

A simple yet poweful communications tip for writing on social media: break up the text! Why? It's easier to read and helps your message shine. Plus, those spaces give your eyes a breather. Think about how overwhelming it was reading single-spaced texts in school. Keep your audience engaged with clear, readable posts. Don’t give people a reason to keep scrolling because they are overwhelmed by the structure of your post. Try it and see the difference! Image created by ChatGPT #communicationskills

"I can't believe they are giving this away for free" 🤯 A wise woman once told me that this is the reaction we should all aim for with our content. Looking at you Yael Miller! Creating content so valuable, people can’t believe they aren’t paying for it. This has stuck with me and pushed me to level up every single piece I produce. So, how do you achieve that? • Dive deep with subject matter experts • Share insights and highlights from the events you attend • Capture wisdom from leadership and share it broadly • Weave in your own personal experiences and lessons This is the stuff someone can’t just ChatGPT – it’s what makes your content unforgettable and impactful. What did I miss? How do you make your content stand out and truly valuable? #contentmarketing #contentstrategy #thoughtleadership

Quick observation after a year on LinkedIn. You can directly correlate how unprofitable someone's activity on LinkedIn is to the amount of self-aggrandizing buzzwords and ChatGPT-generated corporate BS they put in their bio or posts. If you are an artist, please write your own bio and stop injecting stuff like "I help art directors turning their jaw-dropping vision to life thanks cross-stationary soaring visual development skills and mesmerizing sensitivity that crystallize emotions" and other empty words. Nobody understands corporate nonsense, and nobody likes corporate nonsense, and people are tired pretending they do. Leave it to politicians and the 27xTedX Speakers / Visionary Board Advisors / Engagement Wizards clowns. Keep it straight to the point. No BS. Simple.

📢 Upcoming Power of Knowing Forum Podcast: "Psychology of Persuasion: Engaging Your Audience Subconsciously" 🎙️ Date: 1st August 2024 Time: 6:30 PM IST Join us for an insightful and inspiring session on the Power of Knowing Forum Podcast as we delve into the fascinating world of "Psychology of Persuasion: Engaging Your Audience Subconsciously." Our esteemed speaker, Radhika Bali, Image Sculptor, will share her vast industry knowledge and personal experiences to help you master the art of persuasion and engagement. 📅 Event Details: LinkedIn Live: Join Here :https://lnkd.in/gyVdbppe YouTube Live: Watch Here :- https://lnkd.in/gTCMu8FG Facebook Live: Tune In Here :- https://lnkd.in/gwpqXJyN Q&A Link: Ask Your Questions :- https://lnkd.in/g4G44x-n Speaker LinkedIn Profile: Radhika Bali, Image Sculptor Why Attend? Engage with industry experts: Connect with like-minded professionals and influencers in your field. Deep dive into psychological strategies: Learn effective techniques to subconsciously engage and persuade your audience. Inspiring and thought-provoking: Gain valuable insights to elevate your professional and personal growth. #PowerOfKnowing #PsychologyOfPersuasion #AudienceEngagement #Leadership #Influence #ProfessionalGrowth #technology #cybersecurity #management #leadership

In a world of LinkedIn noise, here's what I do... (Your POV is the key to building a true network.) Here’s why it matters. LinkedIn’s noisy, right? That’s why your POV isn’t just helpful—it’s vital. To share your different and attract those that resonate. With your different. How do you do that? Step 1 - Values Write out up to 6 values that you stand for. Step 2 - Impact Ask yourself, 'What impact do I want to make?' Write out your answer. Step 3 - Different Ask yourself, 'How is what I have/do different?' Write out your answer. Step 4 - Trends Write out 3 or 4 online behavior shifts you've noticed. Ask yourself, 'How can I support those shifts with my product or serivce as a solution?' Write out your answer. Step 5 - Your Audience Ask yourself, 'What are 3 key pain points they have that you can solve?' Write out your answer. Step 6 - POV Story Use this chatGPT prompt to create your unique point of view story. "Using the information below, please create a LinkedIn-ready point-of-view story that emphasizes my unique approach and perspective in my field. The story should be engaging, relatable, and show how my values, impact, differentiation, and insights align to solve my audience’s pain points. Include these points: My core values: [List values here] Impact I aim to make: [Describe desired impact] How I’m different: [Describe what sets you apart] Trends I see: [List online behavior shifts] Audience pain points: [List 3 main pain points your service can solve] Structure the story as a personal narrative that demonstrates why I believe in this approach, how I address current trends, and how my solutions meet real needs. Make it conversational and mobile-friendly." Now you have your unique point of view story. Share that on LinkedIn as the story. Also share it over and over on LinkedIn by adding a change of perspective. Get people to think differently about how your different approach. Can be their new solution. Most importantly be relatable while sharing your POV story. And changes of perspectives. You'll attract those that resonate. They're you're next wave of customers or clients. #relatable #berelatable #mrreleatable

🚀 New Podcast: Mastering CTAs! 🎧 Ready to boost clicks, sign-ups, & sales? Learn to craft call-to-action buttons that convert! 💡 Tips to make your audience engage & keep coming back. #SmallBusinessMarketing

New Podcast: Mastering CTAs! 🎧 Ready to boost clicks, sign-ups, & sales? Learn to craft call-to-action buttons that convert! 💡 Tips to make your audience engage & keep coming back. #SmallBusinessMarketing #smb #calltoaction

🔻The Mystery of the Missing Audience It's one we can solve together. Especially if you post and your audience disappears. And they do that when you post something important. Let’s face it, its quite stressful and annoying to say the least. But anger won’t solve anything. THIS WILL: 🔻First of all, this is basic for every post. When writing, make sure you are serving value and solving a problem every time.  This is the bare minimum. BUT BEYOND THIS: 🟥Make it Emotional: Talk like you're sharing a secret with your best friend. Make us feel something. Happy, sad, inspired, angry etc Emotions create bonds. 🟥Tell a Story: Why? Stories stick. We remember stories and We root for the hero in your story everytime. 🟥Engage: Don’t Post and Ghost: Ask questions. Reply to comments. Engage meaningfully. Don’t just talk at your audience, talk with them. This is not a lecture! This is how we find your missing audience. 🔻And if you need help finding your missing audience and keep them around,  I’m here to help. 🔻But this would require you to comment the word MYSTERY and I will send you a prompt to put in chatgpt to help you with this. _____________________________ Click this link to join our story tribe. https://lnkd.in/dTT8wYVw I'm Zuria Nagadya, your personal branding strategist and corporate trainer. I help you as a CEO and Business owner to build a strong personal brand that boosts your profits. #storytellingtribewithzuria #personalbrandingwithzuria #30dayseptemberchallenge