Julie Shaw’s Post

Hello , My LinkedIn Fam! 👋 👋 Welcome to my Transformational Tuesday series! 🌟 Today, we explore how embracing change can transform your marketing strategy for sustained success. Let's dive into the key areas where change can drive significant impact. - The Necessity of Change: e.g. GE pivoted from traditional manufacturing to a digital-industrial company, staying relevant and competitive. - Adapting to Market Trends: e.g. PepsiCo quickly adapted to the health trend by introducing healthier snack options. - Leveraging New Technologies: e.g. Nike uses AR to allow customers to virtually try on shoes. - Personalizing Customer Experiences: e.g. Spotify’s personalized playlists keep users engaged. - Data-Driven Decisions: e.g. The Coca-Cola Company uses data to create targeted ad campaigns. - Agile Marketing: e.g. Oreo’s quick response during the Super Bowl blackout with their "Dunk in the Dark" tweet. - Integrating Social Media: e.g. The Wendy's Company uses Twitter for witty and timely interactions with followers. - Continuous Learning and Improvement: e.g. Amazon constantly evolves its marketing techniques based on customer feedback. 💬 How are you embracing change in your marketing strategy? Share your insights below! Let’s innovate together! 🚀 #TransformationalTuesday #MarketingStrategy #EmbracingChange #MarketTrends #NewTechnologies #CustomerExperience #DataDriven #AgileMarketing #SocialMedia #ContinuousLearning #LinkedInTopVoice #MarketingInnovation #BrandStrategy #DigitalMarketing #BusinessGrowth

🌟 Embracing Growth in the Digital Era 🌟 In this ever-evolving digital world, staying ahead means continuously learning and adapting. I am excited to take the next steps to deepen my expertise and enhance my skills in Digital Marketing—an industry that connects creativity with data-driven strategies to drive impactful results. From crafting optimized campaigns to leveraging new trends, my journey is fueled by a passion for growth and a commitment to delivering excellence. Here's to learning, exploring, and making a difference in the digital landscape! 🚀 #DigitalMarketing #GrowthMindset #LearningJourney #FutureReady #AmazonVirtualAssistant #AmazonMarketResearch #AmazonPpcOptimization #AmazonListingOptimization #AmazonProductSourcing #AmazonProductHunting #BrandLaunching

Amazon is the logical extreme of first-party data funneled into a media network, with explosive growth and incredible revenue. They essentially created the category. With a billion people a day shopping on their site, why wouldn’t they? They have not only a wealth of data but also extreme advertising capabilities—they can advertise to anybody who’s shopping for pretty much anything they’re shopping for. Reddit—historically undervalued as a company because they didn’t use their data—is hiring a team to do just that. United Airlines—with 100 years of traveler data—is hiring an entire department to turn that data into cash. Walmart. Kroger. Wayfair. The list of companies following this lead is growing, and it includes many SMBs with more niche, but incredibly valuable, data. Including you. So what now? Join us to learn how to move from ideation to inception to successful (and lucrative) execution. Panelists: Veronica Buitron is a 2x co-founder, the CEO of TangoCode, and the Product Manager of Chassis, with decades of experience helping companies in a variety of verticals and industries launch products at scale. Her focus over the past 14 years has been digital marketing. Alex is the principal and founder of Enos Advisors, a consultancy focused on scaling SMBs delivering media, data, and analytical products. In this capacity, Alex draws on more than a decade of experience at agencies and public firms implementing marketing applications for advanced analytics, data science, and disruptive technology. #retailmedianetworks #launchingmediaproducts #scale #scalability #webinar #firstpartydata

🚀 New Week, New Heights! 🚀 As the sun rises on a brand-new week, imagine it as the launchpad for your next big adventure. Whether you’re refining that Amazon PPC strategy, crafting the perfect product listing, or diving into fresh data insights, this is your moment to shine! 🌟 Think of every task as a step toward the summit of your goals. It's not just about reaching the top; it's about the climb, the learning, and the growth. So, gear up, embrace the challenges, and let your passion propel you forward. The sky isn’t the limit—it’s just the beginning! 🌍✨ Here’s to a week of innovation, collaboration, and breaking barriers. Let’s make it legendary! #MondayMotivation #ClimbHigher #Innovation #eCommerceExcellence #SkyIsTheBeginning

Unveiling Go-to-Market Strategy Myths! Myth: Go-to-Market Strategies Are Only for Big Product Launches. Bust: Even small updates or new features need a solid go-to-market strategy to ensure they reach the right audience effectively. Myth: You Only Need One Go-to-Market Strategy. Bust: Successful companies like Google and Amazon tailor multiple go-to-market strategies for different products and markets. Myth: A Good Product Will Sell Itself. Bust: Without a well-planned go-to-market strategy, even great products can fail to reach their potential. Marketing and positioning are crucial. Myth: Go-to-Market Strategies Are Only About Marketing. Bust: Effective go-to-market strategies involve cross-functional collaboration, including sales, customer support, and product development. Myth: Once Launched, the Strategy is Done. Bust: Continuous optimization and iteration based on feedback and market response are essential for sustained success. Master the art of go-to-market strategies to drive your product's success! #GoToMarket #BusinessGrowth #ProductLaunch #MarketInsights #MythBusters #LinkedInSuccess

🤯 The Harsh Truth About CDP Adoption - A Meme Story 📊 Marketers, have you ever felt like the image below when you onboard a fancy new CDP, only to transform into the second image when you realize ROI isn’t magically appearing? 😱 Here's a little secret: Just getting a CDP doesn’t guarantee success. It’s like buying a sports car but not knowing how to drive it - looks great in the driveway but isn’t going anywhere fast. 🚗💨 🔑 The key is in the implementation and the expert handling. It's not just about the tool; it's about the craft of the tool user. CDP onboarding is just step 1️⃣ Realizing ROI? That’s the whole game. 🎲 Expert setup and leverage? That's your fast track to success. 🛤️ Most CDPs leave you with a toolbox but no handyman. What if you had both? 🧰👨🔧 ReBid Advertisers CDP comes with the whole package: Bundled Expert Team - No separate charges, no stretched timelines. 🕒 Media Management & ROAS Delivery - We focus on results, not just setups. 🎯 Proper Automation Setups - Set it, forget it, let it work its magic. ✨ Don't just onboard a CDP. Onboard a CDP with a crew that takes you from setup to success, without the horror story ending. Say no to horror transformations. Say yes to ReBid Advertisers CDP for a story where you're the ROI hero from start to finish. 🦸♂️📈 #MarketingMemes #CDP #ROAS #Adtech #martech

95% Failure Rate? Not for your product. You might be familiar with the startling statistic from Harvard Business School that over 30,000 new products are introduced every year, yet 95% of them fail. This harsh reality of product launches affects all players in the market, from startups to industry giants. Even well-known companies like Microsoft with its Zune and Amazon with the Fire Phone have not been immune to the challenges of launching new products successfully. To ensure your product doesn't fall into this daunting statistic, consider these 5 key steps for a successful product launch: ✅Understand Your Market: Begin by thoroughly researching your target market. Knowing who your customers are, what they need, and how they make purchasing decisions is crucial. Tailor your product to meet the specific demands of your market. ✅Develop a Unique Value Proposition: Clearly define what sets your product apart from others. Your unique value proposition should solve a problem or fulfill a need that is not currently being met by existing products. ✅Test Extensively Before Launch: Minimise risks by conducting extensive testing. This involves everything from product trials to consumer testing panels. Feedback at this stage is invaluable and can help refine your product before it reaches a broader audience. ✅Create a Strategic Marketing Plan: Develop a marketing strategy that encompasses various channels and techniques. Effective storytelling, digital marketing, social media engagement, and PR can all play a vital role in the successful launch of your product. ✅Monitor, Adapt, and Improve: After launch, closely monitor customer feedback and product performance. Be prepared to make quick adjustments based on real-time data and evolving market conditions. At Assosia, we specialise in supporting companies through the entire new product development process. From market research and sensory analysis to consumer trials and competitive review, we provide the insights and expertise needed to enhance your product's chances of success. Our dedicated team ensures that every aspect of your product development is geared towards meeting the needs of your target audience, helping you avoid common pitfalls and position your product strategically in the market. Take the first step towards a successful launch. Learn more about how Assosia can help https://lnkd.in/dqZt4X7u #ProductLaunch #InnovationLeadership #MarketSuccess #Assosia

At Amazon, Go-To-Market strategy is built on a simple principle: “How do we make it easier for customers to buy our products?” *3 GTM Strategies to Drive Market Success:* > Understand the Customer Journey: Map out every step a customer takes from awareness to purchase. Tailor your messaging and product offerings to meet them where they are. > Channel Optimization: Identify the most effective platforms and channels to engage your target audience. Focus your efforts where your customers are most active. > Agile Execution: Be ready to pivot and adapt your GTM plan based on real-time market feedback. A flexible approach allows you to stay aligned with shifting customer needs. A strong GTM strategy is not just about launching products—it's about ensuring long-term market fit and customer value. Success lies in the continuous refinement of your approach. As Jeff Bezos says, "We innovate by starting with the customer and working backwards." #GTM #BusinessGrowth #MarketStrategy #CustomerSuccess

🚀 Excited to explore the impact of my advertising campaigns with an Amazon Brand Lift study! 🎉 This powerful tool helps me measure how well my ads are boosting brand awareness and consideration among customers. By understanding the real influence of my campaigns, I can make data-driven decisions to optimize strategies and drive even better results. 🌟 #AmazonAdvertising #BrandLift #MarketingInsights #DataDriven #AdCampaigns #BrandAwareness

🤯 The Harsh Truth About CDP Adoption - A Meme Story 📊 Marketers, have you ever felt like the image below when you onboard a fancy new CDP, only to transform into the second image when you realize ROI isn’t magically appearing? 😱 Here's a little secret: Just getting a CDP doesn’t guarantee success. It’s like buying a sports car but not knowing how to drive it - looks great in the driveway but isn’t going anywhere fast. 🚗💨 🔑 The key is in the implementation and the expert handling. It's not just about the tool; it's about the craft of the tool user. CDP onboarding is just step 1️⃣ Realizing ROI? That’s the whole game. 🎲 Expert setup and leverage? That's your fast track to success. 🛤️ Most CDPs leave you with a toolbox but no handyman. What if you had both? 🧰👨🔧 ReBid Advertisers CDP comes with the whole package: Bundled Expert Team - No separate charges, no stretched timelines. 🕒 Media Management & ROAS Delivery - We focus on results, not just setups. 🎯 Proper Automation Setups - Set it, forget it, let it work its magic. ✨ Don't just onboard a CDP. Onboard a CDP with a crew that takes you from setup to success, without the horror story ending. Say no to horror transformations. Say yes to ReBid Advertisers CDP for a story where you're the ROI hero from start to finish. 🦸♂️📈 #MarketingMemes #CDP #ROAS #Adtech #martech