Julia Vorontsova’s Post

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The Blunt CMO | Finance Contributor | Business Growth Expert

Challenge me! I think you’re not ready to run ads on LinkedIn (sorry, LI!) if you haven’t yet: Seen results (appointments leading to sales) from: - same ICP through email marketing/cold outreach/linkedin outbound efforts. - know your CPC, CPL, Cost per booked appointment and per-audience no-show rate, as well as cost per sale, and Customer LTV, including how much you can afford to spend to acquire a customer to break even (taking into consideration the cost to service the customer). - and after you did the 2 above, before you decide on LI ads, you need to see, based on your current performance metrics and industry conversion rates, what sort of CPL and CPC you can afford, and compare several platforms where your customers are to decide on one. (Spoiler, most likely your ICP are human beings and they aren’t only on LinkedIn :) Don’t think so? Why?

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