Julia (Bouron) Devos’ Post

Most of us in the industry have adapted to how we find and connect with our audience as the digital landscape continues to evolve. Although there are many ways to achieve this, I’ve noticed that some coaches and experts hold back from utilizing one particularly effective method and that is hosting virtual events. Some of the reasons I hear why new coaches and experts, even those who have been in the industry for a long time, hold back is because: 1 They don’t know where to start they feel overwhelmed with all the things they need to consider like how to structure it, what platform to use, or how to promote it. So what happens? they feel paralyzed. But here's what I can advise, you don’t have to tackle everything at once, start small. Focus on getting one thing done, then keep moving forward. 2 They feel they are not tech-savvy enough to pull off a virtual event successfully. This was one of my fears before but I realized that my expertise and personality matter far more than perfect technical execution. So I chose a user-friendly platform like Zoom to do my virtual events and focus more on what's really important...MY AUDIENCE. 3 They doubt the effectiveness of virtual events and don’t know if it will be worth it. The voices in their minds are saying "what if no one attends my event?" "what if they don't engage during the event?" "what if no one buys from me in the event?" Trust the process! Start by setting clear goals for your virtual event. After the event, analyze the results, both qualitative and quantitative. Even if immediate sales are low, the relationships you build can lead to future opportunities. Remember, the effort you invest in connecting with your audience today lays the foundation for success tomorrow. I’m curious to know, what’s holding you back from doing virtual events?

When you see an event you want to attend, do you: A. Book it straight away B. Think, ‘I will book it nearer the time’ C. Leave it until the 11th hour when you realise it’s less than a week away As an event organiser, I love the A people. But as an event-goer, I’m more of a B person. I understand the thought process, but sometimes by waiting too long, I almost convince myself out of it: ‘Can I really justify taking a whole day out?’ I will have so much to catch up on the next day’ ‘I’m not going to meet any new community members’ This was me with the Community-led World Summit. And I think it’s the same for many agency owners considering the AGENCYNOMICS Big Event 2024: ‘If I’m in a room full of agency owners, where is the potential for new business?’ ‘I should be spending the day working on things in my agency’ ‘How can I justify a full day away from the team?’ The thing is, when we get stuck in this mindset, we miss out! We miss out on networking with people who 💯 get where we are at, what we are doing, and can listen, support, advise, and inspire. We miss out on taking a step back from everything, giving ourselves that essential space to think, learn, talk, and build relationships—relationships that often turn out to be key to both our growth and well-being. So tomorrow, I will be taking that time out. Turning up fully present, ready to engage, listen, make new connections (Give me a shout if you’re also attending!) and enhance current ones (looking at you especially, Nicola Earle 😊) And if you’re an agency owner, why don’t you commit to doing the same at the Agencynomics Big Event in September? Early bird tickets here: https://lnkd.in/guQ6serD Never underestimate the power of your peers! #ProfessionalDevelopment #AgencyLife #PersonalGrowth #IndustryEvents #BuildingCommunity

As most European families head off for a well-deserved fall break, I’d like to take a moment to reflect on a busy yet incredibly rewarding season of industry events. 💙 Over the past two months, I had the privilege of attending three key events: Brand Licensing Europe in London, MIP Junior, and MIP COM in Cannes. Each event demanded energy and preparation, but the connections and opportunities that came from these experiences have the potential to make a lasting impact. ✨ Attending industry events is no small feat, but with the right approach, the results can resonate long after the final meeting. Here are a few valuable tips to keep in mind: 🔵 Be yourself, stay authentic. Building trust starts with being genuine, which makes for stronger and longer-lasting relationships. 🔵 Preparation is key. The groundwork for successful meetings begins long before the event – connect with your contacts on LinkedIn, send courteous reminders ahead of time, and always come well-prepared. 🔵 Listen more than you talk. Meaningful connections come from truly understanding the other person’s challenges and goals, not just from pitching your own ideas. 🔵 Tailor your approach. Customizing your message for each conversation reflects a deeper understanding of the individual and their business needs. 🔵 Follow up promptly and with purpose. Timely and thoughtful follow-ups not only keep the conversation alive but also show your commitment to potential collaboration. 🔵 Take advantage of post-event opportunities. Even if you didn’t get the chance to meet someone in person, use the post-event buzz to reach out and build new connections virtually. If you're attending any upcoming events, I hope these tips help you make the most of them! And if we didn’t get a chance to connect this autumn, feel free to reach out to me at [email protected]! 📧

Traditional events are starting to feel last century. (Debate me in the comments 😉). Yet many are still relying on trade shows and cold approaches. Here's what's working NOW: ✔ Roundtables: Small, focused discussions with real value. A meal/pub format, or a working breakfast and a discussion in an auditorium format are best, but the latter is only great if the invited speakers are potent subject matter experts.   ✔ Partnered events: Collaborating to share the spotlight—and costs. ✔ Conferences: Sector specific, that are not all about the self interest of the organizers. Success here depends upon the organisers’ intentions. If it’s to bring together everyone in your cluster to promote knowledge-sharing and collaboration- then great. ✔ Storytelling: Engaging, relatable stories that spark interest, not sales pitches. What’s FADING: ☠ Trade shows: Overpriced, outdated, and often just swag hunting. ☠ Conferences: If the ratio of delegate to sponsor is wrong- that’s a huge problem for both parties and a massive FAIL for the organizers.  When sponsors overwhelm in attendance, organizers show they’re there to make bank, and many will and do begrudge paying the huge invoice. ☠ Award dinners: Glitzy, expensive, and out of reach for many; thus alienating. ☠ Cold selling: FOI requests to seek sales info and unsolicited meetings. A big ‘no thank you’. Formal and informal networking opportunities are still seen as highly valuable, but simply showing up isn’t enough anymore. It’s about intentional and therefore meaningful engagement. The events that win today provide a platform for conversations, collaboration, and genuine stories. How are you adapting your events strategy? What else are you seeing that’s a fresh take on events in the #lifesciences sector?  -------------------------------------- 📈 I post about science marketing, as part of Qincade's mission to help Life Science companies thrive. 🤲 If you want to join us on our journey, follow me, Jen Wells or Qincade 💙 Show this post some ❤️ ✨ and comment if you disagree (or agree) 🙏🏻

With Covid-19 seemingly gone, I thought online events would just go away. But notvreally! They're everywhere with unlimited options these days. Do you think we're waving goodbye to those swag bags full of pens, sticky notes, and all that other branded paraphernalia we used to score at in-person conferences? The answer is: Yes! And I am not a huge fan of online events, but not just because of the goody bags! To begin with, human interaction is more spontaneous and authentic than online interactions. Face-to-face conferences offer valuable takeaways such as: - networking opportunities for better understanding and rapport, - chance encounters for open discussions missing in structured online events, - direct and uninterrupted engagement with speakers and attendees for in-depth discussions, - social gathering in breaks for relaxed and extended chats beyond academia (my fav.) - highly-interactive professional development opportunities, and - enjoyable tours of expos. If you are planning an event, think of the above.

Join the Changing Work Collective & Access Exclusive Events! You're invited to join our community and get a front-row seat to this upcoming week's conscious events. Check out our newest event below 👇 You'll need to sign up for the Collective to access these events - but good news, all new memberships start with a free 30-day trial! 🔹 ⭐NEW⭐ Service Provider Masterclass: What No One's Telling You About How to Win on Social Media with Jennings Ingram Wednesday, Sep 18, 11:00 AM – 12:00 PM PDT Join Jennings Ingram for an exclusive event where we'll uncover the best-kept strategies and secrets for growing your social media. If you've found it confusing or overwhelming, this is your chance to turn social media into a game changer for your business. The Joy of Effervescence Thursday, Sep 19, 10:00 – 11:00 AM PDT Join hosts Aimee S. and TRICIA LIVERMORE at the Changing Work Collective for an extraordinary event centered on Effervescence, our core value of transformative energy and connection. Dive into a dynamic space where shared creativity and unexpected outcomes aren’t just possible, they’re expected—come co-create magic and see how "1+1 can equal 32" in a community driven by innovation and deep social bonds. 👉 Step 1: Join the Changing Work Collective. Sign up here for your free 30-day trial: https://lnkd.in/gFp83bWB 👉 Step 2: RSVP for Events. Once you’re a member, use these links to secure your spot in our upcoming events. Be part of a movement that's reshaping the future of work. Together, let's build a world where business is more conscious, collaborative, and community-driven. #ChangingWork #ConsciousBusiness #CommunitySupport #ConsciousLeadership

If you have an audience to grow, Anke Herrmann has a method that works (I've seen it for myself) and that won't cost you a dollar in advertising. Anke speaks next week at Taleist Agency's virtual event Beyond Word of Mouth. It's free; it's next week, and it's audio-only, so it's incredibly easy to consume. Five speakers on five tactics proven to grow an audience beyond relying on inconsistent referrals. Register for your free place. #marketing #training #summit

In the last 5 years, more than 75 events have increased engagement and NPS scored with this one simple program. I want to share with you how it works. I know your attendees are requesting more networking time, but you have to balance that with content that "must" be delivered. You've already tried: → Extending coffee break time → Extending lunch time → Adding more evening events But it's still missing the mark on your surveys, right? Enter the Spontaneous Think Tank. You can experience it for yourself (for free) TOMORROW, July 23 at 11am central online. This special think tank is focused on trade show professionals, so topics may range from vendor selection to booth activations to qualifying leads to selecting events to participate in - but we won't know the topics until everyone joins. A Spontaneous Think Tank is a "think tank" because it exists to solve problems. It's "spontaneous" because we don't know what those problems are until participants (you!) join and share your challenges. (We call this the "Wall of Woes"). You may be wondering why this tool for networking is being featured for trade show professionals... This is the secret sauce for: → Driving more engagement in your expo halls → Increasing sponsor value → Increasing *real* networking time And we can add it all to your trade show floor. We'll give you the full insights reports from the think tank so you can see what your post-think tank report will look like after your own event. So if you've been wondering what a Spontaneous Think Tank is all about, come join the online version to get a feel for it and we'll share how you can implement one in person at your next event! See you tomorrow at 11am Central! Register here: https://lnkd.in/g4iStXD2

I’ve spent years attending and hosting events focused on bringing people together around a brand or a mission. Here are 3 key essentials and tools that I find helpful, inspired by my upcoming talk @ IBTM World : 1️⃣ Community: Building valuable attendee connections can’t be an afterthought. I start engaging attendees before the event—tools like InGo make it easy for attendees to engage with the #eventcommunity. At the event, I’ve seen color-coded bracelets given to attendees- according to interests or roles- to help find relevant people, or discussion questions presented to the audience, as Climate Connection does so well, to foster conversations. Walls.io social wall & getpica.com real-time photo-sharing platform help keep those connections going. 2️⃣ Content: Attendees come for practical, inspiring content. Each event can generate multiple assets like recap posts, infographics, short videos that expand our reach and maintain conversation beyond the event. Tools like Piktochart can help create these assets to share on LinkedIn. 3️⃣ Business value: It’s important to be clear about our ‘why’ as an organizer- what do we want to achieve—brand visibility, leads, community-building? Equally, understanding our audience’s ‘why’- what motivates them to attend- is key. As events aren’t always about instant results due to long sales cycles and relationship-building - tracking metrics like attendance, engagement, feedback, follow-ups - can help us show the event’s value. I’ll be diving into this and ways to leverage LinkedIn for events with Julius Solaris at IBTM World. Looking forward to connecting with everyone there! Nica Robles Lucy Dyer IBTM Events #attendeeengagement #eventmarketing #eventcommunity

Want to know the fastest way to find and get booked on stages? 1. Professional Networks and Associations Tap into professional networks, industry associations, and trade organizations relevant to your niche. These organizations often host conferences, seminars, webinars, and workshops with expert speakers (you!). 💎 Join relevant industry associations and actively participate in their events and online forums. 💎 Attend networking events and conferences to build relationships with organizers and other professionals who can recommend you as a speaker. 💎 Offer to speak at smaller, local events initially to build your portfolio and gain experience, then leverage these experiences to secure spots at larger, national or international events. 2. Online Platforms and Speaker Bureaus Use online platforms that connect speakers with event organizers, such as SpeakerHub, eSpeakers, or the National Speakers Association. These platforms allow you to create a profile, showcase your expertise, and find speaking opportunities that match your skills and interests. 💎 Create a compelling speaker profile that highlights your expertise, past speaking engagements, and the value you bring to audiences. 💎 Regularly search for and apply to relevant speaking opportunities listed on these platforms. 💎 Consider joining a speaker bureau, which can help match you with speaking engagements and handle the logistics of booking and promoting your appearances. 3. Create and Promote Your Own Events Instead of waiting for speaking invitations, take control by organizing your own events (webinars, workshops, seminars, conferences, the options are endless!). Hosting your own events allows you to showcase your expertise and attract your ideal audience. 💎 Identify topics that your target audience would love, and create something that solves a problem they’re looking to solve! 💎 Use your email list, social media channels, and partnerships with other entrepreneurs to promote your events and attract attendees. 💎 Record your presentations and share highlights or full sessions online to build your reputation as a speaker and attract future speaking opportunities from event organizers who see your expertise and presentation style. Obviously, the last one is our favorite. And we're hosting a live masterclass on June 26th to tell you how to do it. Register today and join us. REGISTER HERE: https://lnkd.in/gTX2JJpy