Jules Love’s Post

GenAI to enhance productivity or unleash creativity? Reflect on this and more in Spark's report below.

The business value of generative AI is 𝐧𝐨𝐭 well understood. As pilots graduate into production, it is imperative we fix that. This report is our contribution. In it, we cover: 🧱 the foundations every business leader needs too understand. ⛓️ the changing supply chain of content creation - and its effects on competition in the age of AI. 🧑💻 the business applications of generative text, images and video - including case studies that highlight the outcomes you can expect from each. 🌀 how AI is transforming the enterprise operating model. Read the full report here 👉 https://lnkd.in/eScppS4r 👈

Great insights on AI in research... So refreshing to see a balanced take beyond the usual hype! Honored to be part of this. Congrats to the team Survicate and Amplitude for the hard work and awesome results! AI is a tool, not a magic fix. It handles super easy repetitive tasks, letting us focus on deeper analysis and strategy. The real value comes from our creativity, judgment, and problem-solving skills. It’s about asking the right questions -> listening -> making informed connections -> fine-tuning AI models to address specific needs. By applying our expertise to refine AI outputs, we turn insights into really actionable results making our product and services truly customer-centric. You can check out the full report here: https://lnkd.in/dr7m8mFw

Thinking of starting your AI project with data? Here’s why that might hold you back. If AI isn’t solving a real problem, it can feel like pouring time and money into a black hole. It’s easy to get lost collecting, curating and analyzing data, only to realize it's not that valuable. Instead, start with the problem. How can we serve our customers better? What’s the real impact we want to achieve? Read the whole post at https://lnkd.in/e4jfbNcz What do you think of my hot take #AI #BusinessTransformation #Innovation #GrowthMindset

We have recently added generative Ai to the Engage EX platform to do topic analysis for open-ended responses collected from surveys and assessment projects. Which one did we choose? After extensive research, we have chosen Anthropic’s Claude for our topic analysis. Claude excels in in-depth textual analysis, advanced language capabilities, and contextual understanding of complex conversations, making it ideal for analyzing open-ended responses. This advanced AI uses sophisticated machine learning techniques to identify patterns and relationships between words and phrases, generating topics based on the specific context and domain of the text. Now answering the question of what themes we see in our employees' open-ended comments is just a click away. #employeeengagement #qualitativedata #hrtech

🔙 Recap of our 27/03 ‘AI Scaling Strategy’ lunch! Our lunch session focused on 'solving strategic and technical marketing challenges using AI', where speakers Arno Liesse and Wouter Gerrits shared valuable insights into research, tooltips, and frameworks. Arno emphasized, “Without the right know-how and frameworks, AI can make you dumber, and what’s worse ... you can make your AI dumber as well!”- highlighting the importance of understanding AI deeply. Thanks to everyone who joined us in thinking bold to grow even bolder! Interested in learning more about how your business could benefit from our approach? Contact us today! https://bit.ly/3JdeIzz #ScalingSessions #Inspiration #BeBold #MarketingStrategy #TechnicalMarketing #AI 

🤠 Y'all ready for AFP 2024 in #Nashville? Join us for a session on real-world applications of AI in finance! Hear from our panel of finance pros about how AI is transforming the industry as they share insights, including: - How they found and implemented AI tools in their teams - The process for building trust in AI products - Measurable results achieved using AI And more. Learn more at the link—see you there! https://bit.ly/3N93yxP

Check out our latest video on AI. Let us know if you like this format and what tech we can help you learn more about.

Last fall, dscout CEO Michael Winnick gave a presentation on the critical need for research to play a role in the development of AI products. (I'll paste the recording in the comments.) The risk of building something useless, frustrating, or even dangerous in a rush to market is high—and #UXResearch helps mitigate that risk. Today, I'm proud to share that after a TON of research, and overwhelmingly positive beta feedback from some big AI players: dscout has launched AI Analysis! ✨ Take a look, and if you're building something AI yourself, consider upping your research game 😉

One superpower of AI? Crunching huge data sets! 🦾 Check out Matt Britton chatting about proprietary data and how AI can streamline the market research process for faster insights with Jean Ginzburg from Alpenglo Digital. #AI #MRX #ConsumerInsights