𝗪𝗵𝗮𝘁’𝘀 𝗼𝘂𝗿 𝗥𝗼𝗹𝗲 𝗶𝗻 𝗗𝗿𝗶𝘃𝗶𝗻𝗴 𝘁𝗵𝗲 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻?🌱 In a recent #interview with GREEN.WORKS - Wissenshub grüne Transformation, I had the chance to discuss the critical role that banks play in guiding businesses towards more sustainable practices. As I reflect on the importance of #sustainability in the business world, I am more convinced than ever that this role has never been more crucial. Here’s why: ⬇️ The companies that have embraced sustainability are the ones with a viable business model for the long run. However, we cannot drive this #transformation without economic growth. We need growth to unlock the funds necessary to fuel the transition—but at the same time, without sustainability, long-term growth will be impossible. We see industries like e-mobility and clean energy becoming more cost-competitive. Companies that fail to adapt will face significant challenges. It’s not just about financing green projects—it’s about supporting the entire transition. As a bank, @ING don’t exclude industries, like steel and shipping. We aim to guide companies on their path to #NetZero and to help them shift their processes to meet the demands of the sustainable economy. 💡It's crucial that we, as a member of the financial sector, direct our financial flows toward the areas where they can drive meaningful #change. We will continue to help our clients make this transformation, ensuring they stay competitive and ready for the future.