Judith Gonzalez’s Post

Sports hold a revered place in US Hispanic culture, serving as a unifying force that brings communities together. From soccer (fútbol) to baseball and boxing, the fervor and passion for sports run deep among US Hispanics. Incorporating sports-related elements into shopper marketing initiatives can tap into this collective enthusiasm and ignite brand engagement. Retail activations tied to major sporting events, athlete endorsements, or exclusive merchandise releases can elevate the shopping experience, turning ordinary transactions into memorable moments of celebration. Whether it’s hosting viewing parties, organizing meet-and-greets with sports icons, or offering limited-edition collectibles, brands can leverage the power of sports to forge lasting connections with Hispanic consumers. #hispanicculture #brandxmarketing #shoppermarketing #ushispanics

Ever wondered what it takes to pull off an international sporting extravaganza? Eight years ago, I embarked on an unforgettable journey as the executive producer of an international sporting event that gathered athletes from the United States and Japan in the Philippines for a weekend of all-star ultimate frisbee showcase games. This project transcended mere tournament status; it etched itself as a milestone within the sports history. The process entailed orchestrating a diverse ensemble, ranging from athletes and coaches to national governing bodies, sponsors, and media production teams. It was a collaborative effort that necessitated the collective expertise of an entire village, meticulously woven together within a year of preparation. As you can imagine, coordinating the participation and cooperation of so many stakeholders demanded a complex and delicate approach. As the executive producer, my lines of communication buzzed incessantly—phone and email alike—24/7 for months on end. Allow me to offer a glimpse into the pivotal elements that shaped this monumental event: - Crafting a comprehensive plan to execute an international sporting extravaganza involving at least 50 individuals spanning three different countries. - Establishing multiple channels of communication to seamlessly interconnect various departments. - Developing a concept that seamlessly blended entertainment with realism. - Collaborating with stakeholders to procure support for every facet of the venture, spanning flights, accommodations, catering, venue arrangements, permits, media production, and live streaming. This endeavor stands tall as the most ambitious and complex project of my career. Yet, with challenge comes reward. Along this exhilarating journey, invaluable lessons were learned, and enduring relationships were forged—a testament to the transformative power of collaborative effort. #EventProduction #SportsManagement #GlobalCollaboration Highlights courtesy of @PhilippineUltiverse:

In this post about eDreams, one might express concerns in a balanced yet critical tone: In my experience, eDreams could improve in respecting customer relationships. It’s noteworthy that their social media, including their Facebook page, seems to restrict user reviews and comments. This approach might not align with the ideals of transparency and open dialogue that are valuable in business. While they offer solutions like coupons, it’s worth considering whether these truly address customer needs. It’s intriguing to observe a company’s longevity under such practices. For a fuller picture, I encourage a review of their public interactions on Facebook. See the customer’s comments on their post…concerning. Anybody else had interactions with these guys? Link below👇 https://lnkd.in/g8ask9kn

Here’s how to get tickets to Olivia Rodrigo’s 2024 ‘Guts World Tour’ in Singapore

🌟 We are excited to unveil ‘The Marico Way’, an initiative that embodies Marico's commitment to growth, innovation, and inclusivity. As we embark on Marico 3.0, it's imperative to refresh and re-energize our organizational culture. 'The Marico Way' serves as our guiding light, ensuring alignment with our ambition while catering to the evolving needs of our members. It’s our unique identity that brings together our purpose, ethos & core values that will propel us towards building a hashtag #MaricoOfTomorrow. It’s our way to adapt & evolve while preserving the essence of what makes Marico unique. Through extensive workshops and collaboration with participants across seven regions, we've crafted this charter to empower our members and create a forward-thinking organizational culture. 🌟 Together, let’s continue to do things #TheMaricoWay. #MaricoLimited #ConsumerFirst #BoldAmbition #ResponsibleGrowth #GrowWithMember #AccountabilityForOutcomes #ExecuteWithAgility #OwnersMindset #MakeADifference #FMCG #Culture #Trending #Latest #Innovation #Inclusion

🎭🌟 Fandoms: The Heartbeat of Brazilian Culture If you’re not familiar with Fernanda Torres, it’s time to change that. This Brazilian icon has not only earned a more than well-deserved Oscar nomination but also lit up social media in a way only Brazil can do. While global stars like Jennifer Lopez and Demi Moore generate impressive engagement online, Fernanda’s fandom achieved something extraordinary — millions of likes (2.5M) and hundreds of thousands of comments (716k) on an Oscar Instagram post. What’s happening here? It’s the power of fandoms. These aren’t just groups of fans; they’re communities fueled by passion, loyalty, and a love so deep it creates cultural movements. In Brazil, fandoms go beyond casual admiration. They transform Carnival into a force of nature, they wait for their idols at the airport and camp in front of their hotels and at stadiums for days and now, dominate digital spaces. They create massive campaigns on social media to demand awards for their favorite stars or even organize fundraisers to help idols achieve career milestones. It’s a reflection of how Brazilians embrace culture—not passively, but wholeheartedly. Seeing Fernanda Torres celebrated this way is a joy, and as a fellow Brazilian and part of the creative industry, I couldn’t be prouder. Even if she doesn’t take home the Oscar (though we’re all rooting for her!), Fernanda has already won something far more valuable — the undying love and admiration of an entire country and the exposure of her figure as a big Brazilian star that she is. To my non-Brazilian friends: take a moment to discover Fernanda Torres’ incredible body of work. She’s not just an actress; she’s a living testament to the strength of Brazilian artistry. And to Fernanda: you’ll forever shine in the Hall of Fame of Brazil’s greatest stars. ✨ We don’t just admire. We feel. #fernandatorres #brazil #fandomculture #fandom #artists #brazilianartists #oscars2024 #popculture #culturalpower #digitalengagement #brazilianpride #artandcommunity #art #artisticindustry #artsindustry

If coming up with a solid model to measure the impact of brand building on commercial brands is difficult, it becomes a real challenge when your brand is a city. Very, very many things have an effect on the number of visitors, talent or investments to a location. I would however love to think that the increase in marketing reach, positive image and gained media value (eg. estimated advertising value of our media activities in 2023 was 86MEUR) have positively contributed to the ALL TIME HIGH numbers of international overnights in Helsinki in July and August of this year. Four years ago we chose a few focus markets with highest “ability to win” and am today glad to see these countries amongst those with biggest growth. And the work continues... We need to get the hotels full year round - and why couldn't we:)

A new report shows where #SanDiego ranks on the list of the best places to live. And, here are the top 10. #sandiegorealtor #sandiegorealestate

My first feature for IQ Magazine is now live ✍ For the August issue of IQ, I detail how Las Vegas has transformed from a glitzy casino town to the hottest entertainment market in the world 🎲 Fully published feature coming soon, but in the meantime, more about the latest edition: https://lnkd.in/ePFWQQpa !!

I am fascinated by how many examples of excellence we can find around us. I recently saw a Cirque du Soleil performance and I recommend this to any leader challenged by bringing up the best out of their teams. The experience was unbelievable with moments that felt like happening against gravity or human body lows. The lights, the music, the costumes, the acrobats, the way the story was built up, everything was mesmerising. How can so many diverse people with so diverse roles and abilities act like a unit? And what can a leader learn from this? - Know the strengths of all people in your team and empower them to have the leading role at what they know best. The best acrobats become the best by practicing based on their talents. The same performance could not be executed by the musicians. - Some people are solo players, others exceptionally good at team tasks. The performance of the solo gymnast was breath-stopping, nothing different than the group of acrobats performing the trapeze moment. - Everybody was contributing to the beauty of the story. The dancers, the musicians, the acrobats and the comedians, all were connected by the same vibe, by their passion for and dedication to the entertainment act. With slight differences, in a company, the vision, the values that connect its people and the culture are the vibe that makes the story lively or less interesting. How can a company have its people performing excellently while loving their work and inspire the world? It is possible. #greatleadership #excellence #artandleadership #growingandblooming #workingmeaningfully #livemeaningfully #muncestecusens