Founder at Kickbite ★ Dedicated to sharing insights on marketing effectiveness for e-commerce
+20% revenue growth, despite -38% ad spend 📈 Here are Girav's three key steps to achieve this: The slow fashion e-commerce brand from the Netherlands became well-known as a clothing brand for tall men. When they approached us in 2021, they were established in the Netherlands and saw Germany as their next growth market. What was crucial for their scaling? Profitability from day one! 😎 Three steps made all the difference: 1️⃣ Girav introduced guidelines for KPIs at the start of their growth strategy, including overall ROAS, overall CACs, and individual channel ROAS. 2️⃣ Specifically, they ran paid social, PMAX, and display retargeting campaigns. ROAS, CACs, and new customer shares were compared across channels and campaigns. Winning ads were scaled strategically. 3️⃣ Daily learning & monitoring led to massive success! Despite a -38% budget cut, Girav achieved +20% more revenue and nearly doubled their ROAS (+93%). 🚀 Real talk: The attribution models of advertising platforms are simply wrong (in a world with more than one touchpoint before purchase)! 👉 If you want to scale profitably today, you need real marketing data. And an attribution software like Kickbite. PS: Thanks to Jarmo Kaismo for the great collaboration, and here’s to more success! 🚀💜 PPS: 14-day FREE tracking test? Send me a DM. 📈
