30MPC says problem-first pitches are better than benefit pitches. Here's how I implemented this. First, check out Nick and Armand’s 30 Minutes to President's Club episode on “Why Your Cold Call Value Prop Isn’t Working” (Nov 5). They unpack an issue that's easy to forget when you're cooking: --> Forget the fancy buzzwords and over-polished benefits. Start with the problem. Here's what you need to remember. 1. Be “dangerously specific” with the problem. Generic statements like “we’re an all-in-one platform” or “we save you time” don’t mean much to a prospect. Instead, name the pain with specifics. Armand gave a solid example of titanium cookware. (@ 2:52) Instead of “We have titanium-coated pans,” try “Remember that last omelet you made that stuck to the pan? That doesn’t happen with titanium cookware.” The specificity turns the product into a fix for a memorable problem. So I reviewed my customer discovery interviews, and I found these gems: - "Cold outbound feels like looking for a needle in a haystack. Half of a rep’s day is prospecting, researching, and personalizing. Then we execute the outreach, but the connect rate is so low that it feels like we're mostly wasting our time." - "Everyone says warm intros work, but reps can’t scale them because every intro requires tracking down a friendly who maybe knows 1 out of 20 of their 1st degree connections. Reps wait for days to hear back, only for their connector to respond, ‘Oh, actually, I don’t really know them that well.'" 2. Use “hairy-lollipop” level detail. (@ 10:15). When you describe the problem, make it visceral enough to paint a picture. For example, if you’re selling an AI candidate screener, try: “Most recruiters dread sifting through 2000 resumes just to find five people worth talking to.” This is the kind of “ugh” detail that will resonate. Here's my hairy-lollipop 🤢 - "You finally craft the perfect email, but it lands in a stack of 200 unread messages, buried by automated follow-ups and templated cold outreach." - "Sellers put in hours of effort to identify warm intros but usually hear back, ‘Sorry, I met that person at an event—I haven’t spoken to them in years.’" 3. Keep the solution simple and contextual. A one-sentence solution is often enough. They suggested something like: “Our tool screens resumes with your ideal criteria in mind so you don’t waste time with unqualified candidates.” I reviewed our website through this lens, and came up with this: - "Nubara streamlines the warm intro process by surfacing only verified connections, so your outreach is focused and efficient from the start." 4. End with a low-pressure CTA. The recommendation was to go light with the close, like, “Would you be open to hearing more?” instead of a hard ask. (@ 18:07) The idea is to make it easy for them to say “yes” to learning more without committing to a full meeting right away. Would love to hear your thoughts on how I implemented their advice.
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This battle tested cold email campaign fills your pipeline with 9 appointments per week: Here’s how it works 👇🏻 1️⃣ Invite current or past clients to case study interviews. Ask them about their struggles before they started working with you, how you helped them, what transformation was achieved etc. 2️⃣ Edit the interview recordings into 3-10 minute long case study videos. 3️⃣ Use the email templates below → fill in the placeholders. 4️⃣ Add 2-3 value added follow ups to the email sequence. 5️⃣ Send at least 200 emails a day to relevant ICP contacts. I have been using this campaign from my mentorship (The Growth Partner) and so far it booked an average meeting booked rate of 0.9% → 200 emails / day = 1000 emails / week * 0.009 = 9 qualified appointments a week. --- PS: Wanna learn more about how this campaign could be applied to your current business situation? DM me “Pain Point + Case Study” to see how I can help you implement this strategy and book 9 calls a week for your B2B Service Business.
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How a Simple Cold Call Turned into a 20-Minute Feedback Session And how it boosted my call-to-appointment rate from 3-4% to 17-19%. Last summer, I was doing cold calls to book appointments for my agency. We were testing a completely new offer since the dynamics in our target market had changed. In the beginning, our messaging was pretty off (call-to-appointment rate was 3-4%). → "This isn't relevant to us." → "It's not a priority right now." → "This doesn't really concern us." But then I dialed this one number. Got past the gatekeeper with no issues. And spoke directly with the CEO of our ICP. "Hi X, this is Luke. We've never spoken before, but I'd like to quickly tell you why I'm calling, and you can decide if it's worth continuing the conversation. Sound fair?" Prospect: *chuckles* "Sure, go ahead." I delivered my cold call pitch, and then: Prospect: "I like your approach to prospecting, but this topic isn’t a big deal for most Managed Service Providers right now. If I could give you a tip..." He explained where the real pain points of our ICP’s are in relation to our offer. I asked more questions, and we got into a real conversation. That cold call turned into a 20-minute feedback session. Pure Messaging-Gold, straight from our ICP. After the call, we tweaked our script, adjusted our offer. I practiced in sparring and called for another two weeks, and voilà: → 17-19% call-to-appointment rate. That's significant progress. The moral of the story: Don’t shy away from picking up the phone as a B2B founder. There’s no more direct way to speak with your ICP and refine your message-market-fit. Repost this to help others out ♻️ ❤️ if you found this helpful. -- P.S. What was your most positive cold call experience? P.P.S. Thanks to Patrick Trümpi for motivating me to share such conversations.
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Cold calling isn't dead - your script might be. Your goal isn’t to overwhelm with details or charm with fluff. It’s to connect and add value. Here’s the deal: 💡 Cold calling isn’t about selling a product. It’s about starting a conversation that matters. Instead of hiding behind prepackaged pitches, be upfront and real 👉 "I don’t want to waste your time. Here's how we can help you save six figures or speed up your time to market. Let’s have a quick call to explore if this makes sense for you." Don’t fall into the trap if objections come like "Send me the slides first" 👉 Instead: ⚡ Position yourself as a guide, not a vendor. ⚡ Ask relevant, sharp questions to uncover real pain points. ⚡ Drive curiosity and urgency to get them on a call. It’s not about the slides or the perfect pitch. Authenticity beats scripts. Every time.
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How NOT to respond to cold pitches 101. My SMM and I have been A/B testing with automated messages with my IG DMs. After someone follows me, they get a DM with a question. Based on how they answer, I welcome them to my community and offer a free resource. Most people don't respond. Some do. And apparently some respond... x10. (to be clear - I do NOT send them the freebie automatically. I ask first if they want the link.) I share this for two reasons: 1) to show what happens when you take risks. Not everyone is going to appreciate cold messages, and sometimes (though rarely) you get a nasty response. 2) any response is data. This didn't land well with one person. Maybe I tweak, maybe I keep this sequence and see what other responses I get. Cold pitching means you should ALWAYS be testing your message. This clearly didn't resonate with one person. Pick yourself up, try again. Your business grows when you put yourself out there. It's not for the faint of heart. I go through cold pitches extensively with my clients and I'm thankful to report that none of them have gotten nasty responses. We limit how many they send and make it very targeted. Of course, I hesitated putting this out here. Perhaps people will think when I teach cold pitches, these are the responses they will get. Or I will teach to automate messages (most of my clients are not about to spend money on that). Or work with a SMM (again, no). But I think it's important to see and acknowledge and move through. Sometimes people have things going on in their life that we don't know about. And for the future...if you get something in your DMs that is not of interest, a polite "no thanks" or no response at all, is also acceptable. 😂
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You don't need to name-drop the biggest companies you've worked with to impress prospects. The most effective follow-ups include relevant case studies that resonate with their specific needs and size. Here's how to do it: ➡ Research their company, industry, and any pain points ➡ Select a case study that aligns closely with their situation ➡ Mention that you've worked with similar companies or addressed similar challenges ➡ Structure your copy in a way that is easy to digest Check out the teardown of one of our templates below! 😃 #b2bsales #coldemail
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How’s it going? The worst cold call opener… (Part 2): So, yesterday we spoke about the worst cold call opener: “How’s it going?” And I promised that I would give you better options today. Before we start though, Ever asked yourself what the goal of a cold call opener is? The goal of a cold call opener is to buy a few extra seconds of attention and pique the prospect’s interest. By ditching “How’s it going?” and opting for a more thoughtful opener, You can increase your chances of having a meaningful conversation. Here are three frames you can adopt: - Acknowledge the interruption: Acknowledge the fact that you’re calling out of the blue; For example, you could say something like, “I know this call is unexpected, and if you decide to hang up now, I’ll totally understand; Or would you give me say 2 minutes to quickly tell you why I am calling?” This breaks the pattern and makes you sound more human, Increasing the likelihood that they’ll listen for at least a few more seconds. - Use a relevant insight: Start the call with something that demonstrates you’ve done your homework; For instance, “I noticed that your company has been [insert recent activity or challenge], And I have an idea that might help…” This immediately captures their attention because it’s specific to them and shows that you’re not just another salesperson dialling random numbers. - Lead with value: Focus on the reason why they should listen to you; A good approach is to hint at the benefit they could gain right off the bat; You could say, “I have a suggestion that could potentially reduce your [pain point] by [specific percentage]; Do you have 30 seconds for me to explain?” This piques their interest because it’s not about how they’re doing, It’s about something that could positively impact their business. Now, these are frames, You don’t have to copy them word for word; They are meant to serve as an inspiration for your cold call opener. Try them and see how it goes. You’re welcome. I’d love to hear your thoughts in the comment section. #marketing #sales #business #people
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My best cold call tips: (9 ways to book more meetings) 𝗔𝗹𝗿𝗶𝗴𝗵𝘁 𝗵𝗲𝗿𝗲 𝘄𝗲 𝗴𝗼: 1. Use a permission based opener with context: "Hey Jill - You might hate me because this is a cold call. But it's a well searched one about [insert context]. Have a moment? I'll be brief. 2. Be intentional with your dial times. Have blocks that start at 8:30am and 5:00pm because that's when pick up rates are usually the highest. 3. Don't spend too much time researching. I say keep it to 3 mins or less. Know exactly what you're looking for. Find it. And put it in your dialer so you can reference it with your opener. 4. Go for the close early and often. After your pitch ask "When it comes to [what you help with] what are your top priorities?" And then after they share: "That's exactly why we should meet. Open to a quick call to see how it works?" 5. Make your pitch all about the customer. Instead of talking about your product share 2 or 3 priorities you help similar people with or challenges that you solve. 6. Label accounts west coast, central and east coast. So you can easily call groups of contacts at the same time. Highly recommend investing in a tool like Nooks that can automate all of this and 10x your productivity. 7. Thing long term. If you don't book the meeting but learn something (like competitor) that's still a win. Use that to improve your messaging after some time has passed. 8. Make a cold call only sequence. That way, no other channels (like email or LinkedIn) slow things down. And you always have dial tasks to make each day. 9. Always be learning. Follow Sara Uy and listen to all her interviews. Get the book "Cold Calling Sucks and That's Why it works by 30 Minutes to President's Club Stopping at 9 because I love cats 🐈⬛ What's your best cold call tip? - Mike G 👉 Join 10,000+ sellers getting my (free) sales newsletter here: https://lnkd.in/gwQVvVBK
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Before-After-Bridge (BAB) formula in cold emails💡 Here's how it works: • BEFORE: Highlight your reader's current pain points and challenges. Really emphasize the problems they're facing. • AFTER: Paint a clear picture of how much better things could be once those problems are solved. Show them the light at the end of the tunnel. • BRIDGE: Here's the key - prove that YOUR product or service is the bridge that will get them from before to after. Convince them you have the solution they need. The BAB formula is especially powerful for sales emails. Some tips: 1️⃣ Keep it under 500 words for optimal response rates 2️⃣ Use "you" in the subject line and copy to boost conversions 3️⃣ Deeply understand your customer's problems through interviews and surveys #ColdEmailing #ColdOutreach #EmailMarketing #SalesProspecting #LeadGeneration #B2BMarketing #SalesAutomation #PersonalizedOutreach #TargetedEmails
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📜 A+ Email Signatures - Six Tips to make yours better 📜 I just came across the redacted email signature. It made me say "I want to learn MORE about this firm." I bet investors have a similar response. 1️⃣ Social media links to the four main platforms 2️⃣ Content on each platform 3️⃣ CURRENT content 4️⃣ The right mix of content - community service, new hires, conference pictures, engaging pics from a retreat, Interviews with employees, and a recent investment highlight. 5️⃣ A Linktree to industry awards/rankings, interviews, and (importantly) general industry content. You can't always be pushing your own firm! 6️⃣ It's the Firm's socials, NOT the business development person's. What does your email signature look like? What do your firm’s socials look like? #Sales&Marketingin2024
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Getting stuck with dead-end contact lists? LEADPOWER is different—our leads go through real phone interviews. We check for financial readiness and serious interest, so you don’t have to guess. Grow your business with leads that go somewhere! 🌐 https://leadpower.store #LeadPower #QualifiedLeads #NetworkMarketing #SeriousProspects #GrowYourNetwork
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