JPR Group Public Relations, Social Media, Marketing’s Post

Tons of optimism amongst brand decision-makers on the future growth of women's sports. This not a flash in the pan. This is not a recent phenomenon. This is decades in the making and businesses are noticing. If you are trying to figure out where to invest your marketing dollars, women’s sports need to be at the top of that consideration set. #AthenaPledge #WomensSports #DeloitteImpact #GenderEquality #SportsInvestment

At the Women Who Make Moves in Sports Summit, Harvard Professor Anita Elberse sat down with Nqobile Khwezi to dive deep into the power of long-term thinking. 🎾🏅 Anita emphasised that while your athletic skills shine on the field, the real game-changer lies in how you leverage your brand off the field. What’s even more exciting is that despite having fewer followers, sportswomen often see higher engagement rates. It’s all about making strategic decisions today that pave the way for your future success. From smart sponsorships to aligning with the right brands, these moves aren’t just about the present – they’re also about building a legacy. Learn how to play the long game and join the conversation! #SheOwnsHerSuccess 💡🫱🏼🫲🏽

The rise of women's sports in terms of popularity and investments is a promising development. Record-breaking viewership, soaring sponsorships, and a passionate fan base indicate that this is not a fleeting trend but the dawn of a new era. To borrow a buzzword in social media's content production world, "the gears of fate have started turning." Women's sports are facing unprecedented opportunities, much like how the "video editing tools" are providing the sport with a perfect assist. Here is my Chinese article about this:

Excellent insights from Gray Wolf co-founder Layton Lassiter for Marketing Dive: Why brands should be championing women’s sports from sideline to spotlight. The rise of women’s sports is undeniable. However, there is much debate about what, or rather who, the catalyst has been for the surge in interest. Record ratings and attendance for games across the WNBA, women’s college basketball, LPGA and others are being attributed to one name that shouldn’t come as a surprise: Caitlin Clark. Earned media — a sound barometer of cultural and conversational value — can provide at least some clarity. At Gray Wolf, we’ve gone a layer deeper into the conversation: how is news coverage and social attention shifting in sports toward women and what are some of the drivers. We analyzed data from internal earned media tools and insights publicly available on social media to assess apples-to-apples, the social and traditional media resonance of top men and women athletes. What we found is it isn’t just one person, it’s a group. . . Brands looking to connect with culture and engage diverse, young audiences have an enticing opportunity here. Sponsoring women’s sports attracts significant media attention and offers the chance to position the brand as one looking to address under representation, gaining favor with consumers. Additionally, the athletes offer compelling storytelling opportunities. Female athletes are increasingly using their platforms to advocate for causes like social justice, gender equality and other important issues. Athletes like Megan Rapinoe, Serena Williams, Simone Biles and Billie Jean King have taken stands on issues to drive change, extending their influence beyond sports into broader societal conversations. King, in particular, has been a staunch advocate for equality for decades and recently featured in a campaign from E.l.f. Beauty calling for more diverse corporate board representation. The athletes driving the growth of women’s sports are inspiring the next generation of future stars and making groundbreaking achievements. Brands that partner with and support these athletes and their organizations have the opportunity to create compelling campaigns that resonate in the cultural zeitgeist. https://buff.ly/4ehSN8R via @marketingdive

Women's sports are a hot spot for advertisers and partnerships, and they allow marketing efforts to align with the deeper purpose of elevating female athletics and increasing visibility of their successes.💪⚽ "Women's sports fans are 54 percent more aware of brand sponsors compared to men's sports fans, plus they're 45 percent more willing to consider purchasing from sponsor brands." #marketing #brandmarketing #brandadvertising

The strong female presence at the Olympics has sparked optimism for a rise in brand endorsements in women's sports. In this article, Campaign explores why marketers who invest in female athletes now are poised to reap the greatest rewards. Our U.S. VP of Sports & Streaming, Jas Dhami, underscores the importance of maintaining visibility for these athletes beyond major events. Learn more from Jas and why this is a pivotal time for women's sports here: https://lnkd.in/eJAry7Xp

We have all heard these phrases getting thrown around the last year, "Women's sports is at a tipping point" or "Women's sports have reached all time heights, and this is just the beginning." SponsorUnited's new report, "Women in Sports Marketing Partnerships Report 23-24" goes over what this past year has truly meant to women's sports and how it is just the beginning of this transformative era. Check out the full report here: https://lnkd.in/eU6bayiY

Explore the changing landscape of sports media! AWM tackles multiplatform mastery in a recent panel discussion, where experts dive into the world of digital sports platforms and the crucial role women play in driving growth. #AWMBreakfast2024 #SportsMediaEvolution

Are brands playing it safe with women's sport marketing? From promoting female sports as 'family-friendly' to focusing on obstacles female athletes face, brands have yet to embrace the potential of women's sports. Is it time to move the narrative forward?

The business of women's sports is booming 🔥 brands, marketers and investors are stepping up. Had an incredible 360 discussion from the lens of athlete, investment, brand and talent management about women's sports as the next big play 🏆 Cannes Lions International Festival of Creativity "The next generation isn't going to be thinking "men's sports/ women's sports - they're thinking sports" Heather Hopkins Freeland, Adobe "By 2050, I think women's sports will eclipse men's sports. The market doesn't meet the value right now. There is pent up demand, and the market needs to adjust. Sports is a great investment, but women and athlete-led in particular, is going to continue to push the industry" Angela Ruggiero Sports Innovation Lab "Business is business, but when you have good people, business can be personal. And that builds security and trust with the athlete. When I choose a deal, it's about deciding if a brand really cares. " Flaujae Johnson Laura Desmond Lina Polimeni