Joss Debreceny’s Post

I doubt anyone will be surprised Stats NZ has found public trust in institutions continues to decline. Many countries are seeing this trend, as the Edelman Trust Barometer and other surveys show. No doubt there are many complex factors behind this and no easy answers. But public agencies can help by making sure they consult widely when making policies and implementing changes. However, the desire to consult primarily with supporters of a proposal seems to be increasing. Minimising contact with 'difficult' stakeholders may be more comfortable but brings its own set of communication risks. The first is ending up in the media justifying why you’re only talking to certain groups - when you’d rather be promoting your proposal or initiative. The second is the issue declining public trust. Of course, there will be boundaries about how widely you engage, based on resource if nothing else. But not engaging with critics will backfire if they have widespread support and public sympathy. If you’re trying to change the public mood, excluding these groups is more likely to backfire than anything else. A key job for communications practitioners is to show, with evidence, how to balance these risks. Having a clear understanding of your stakeholders and their ability to influence outcomes will assist. The Edelman Trust Barometer is a data point in the private sector to argue for public engagement programmes. Hopefully this Stats Survey can be used by public sector communicators to do the same. https://lnkd.in/gsUjYTu5.

New Zealanders’ trust in key institutions declines | Stats NZ

New Zealanders’ trust in key institutions declines | Stats NZ

stats.govt.nz

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