Joshua Schall, MBA’s Post

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Functional CPG Strategist | Your CEO's Favorite Content Creator | Backwards Hat Wearing Rust Belt Native | Commerce Nerd | Entrepreneurial Ideation to Commercialization Expert | Early-Stage Investor | Futurist |

Protein has become a kind of "holy water" that instantly anoints any food or beverage with a health halo. In addition to the ubiquitous protein bars, protein powders, and protein shakes...you can now buy protein pasta, protein bagels, protein coffee, and even protein-boosted versions of items like milk and cheese. Consumers can’t seem to get enough protein. The focus on high protein diets started in those shadowy niches of sports nutrition and weight management, but now there’s increasingly diverse consumer cohorts that possess a heightened awareness around the value of this essential nutrient. And it’s that demographic diversity, being interested for different reasons, that's making protein a battleground category as it proliferates across the entire grocery store. So, it’s difficult not being fascinated by the evolving marketplace…which is why Scott Dicker and I decided to tackle all things protein in our newest SPINS x J. Schall Consulting quarterly functional CPG categorical deep dive. This content will provide: - subcategory retail sales data snippets - driving forces impacting protein input sources and form factors - adjacent marketplace dynamics (e.g. GLP-1 Effect) - exploration of protein "plus" - growing merchandising opportunities for protein + much more! #strategy #trends #markets #fmcg #cpg #food #beverages #protein #snacking #sportsnutrition #supplements #wellness #nutrition #glp1 #innovation #marketing #branding #productdevelopment #retailing #merchandising #retail #grocery #business #businessintelligence #entrepreneurship https://lnkd.in/esQu7zmM

Rising Popularity of High Protein Everything | SPINS x J. Schall Consulting

https://www.youtube.com/

Olivier Colombo

Investor & Board Member

5mo

Excellent discussion as always. I think I heard you mention Clear Protein, what is that exactly, please?

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