Your buyers already know what they want. Here's why: A report from 6sense looked at how often B2B buyers change their requirements 𝗔𝗙𝗧𝗘𝗥 reaching out to a vendor. In other words, how often have buyers already decided what (and who) they want based on the research they've done 𝗕𝗘𝗙𝗢𝗥𝗘 reaching out? Here's the data: 🔴 Requirements were set ................................... 39% 🟠 Requirements changed slightly ...................... 39% 🟡 Requirements changed moderately ............... 18% ⚪️ Requirements changed substantially ............. 4% 𝗧𝗔𝗞𝗘𝗔𝗪𝗔𝗬𝗦 → Prospects are researching before they reach out → 78% of buyers already (mostly) know what they want → The time to influence prospects is 𝗕𝗘𝗙𝗢𝗥𝗘 they're a "lead" → Almost zero buyers significantly change their requirements In other words, if your entire acquisition strategy is... 1. Gate everything 2. Share nothing freely 3. Push everyone to a demo 4. Convince buyer they need you 5. Close??? ... chances are it's not gonna go so well. Instead, you need to show up 𝗕𝗘𝗙𝗢𝗥𝗘 a prospect reaches out. If you're not in the mix while they're doing their preliminary research & building their consideration set... Good luck 🙃 They're making up their mind before you've even had the chance to send in your 20 y/o intern SDR to "qualify" them from their ChatGPT-generated script. And yes, this is me telling you that content matters. #contentmarketing #sales #startups
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Sales strategies. There's no shortage of options...inbound, product-led, event-driven, and more. But let's cut through the red tape. When it comes to fast results and precision, outbound sales takes the lead. Outbound sales isn't just about cold calls and emails, it's about strategic targeting and proactive engagement. It's the fastest path to winning over prospects and closing new deals. This can be mathematical proven when we compare other approaches (1) Time, (2) Speed, and (3) Cost to acquire to new customers and revenue. From startups to established companies, outbound sales has consistently delivered impressive measurable results, driving growth and revenue in record time. But we get it. Outbound isn't for everyone. Every business is unique, and what works for one may not work for another. Over the next few posts we will discuss the pros and cons of the different b2b approaches to going to market. elvis works dot com #b2bsales #saleseffectiveness #marketingeffectiveness #salesandmarketing #founders #cofounder #salesdevelopment #salesgrowth #newbusiness #startups #b2b #CEO
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Gabe Lullo 😎 's team are an outbound machine making over 7 million cold calls last year. The simplicity of his qualification might surprise you... We discussed this, Oasis, AI B2B prospecting & more on the podcast coming in a few weeks time. So what is it? BANT! Joking! (ITS 100% NOT BANT) Its ICP, PERSONA & TIMELINE! All meetings booked require 3 things: 1. With the right Ideal Customer Profile (ICP). 2. With the right buying personas (PERSONA). 3. Timing - decides if the lead is hot, warm or nurture (TIMELINE). All leads fall into 3 categories Hot Leads - making a purchasing decision in 2 weeks Warm Leads - making a purchasing decision in 2 months Nurture Leads - making a purchasing decision in 2 quarters Gabe runs outbound for over 80+ companies spanning SMB to Enterprise sales. He has hired thousands of SDRs. They use social media, cold email and the channels you'd expect. And guess what? Despite AI. 91% of leads in 2024 are coming from the phone! --- p.s. If you’re an AE looking to fill your pipeline and exceed quota in 90 days or less. Send me a DM saying "90" to find out more. 🔥 🍾
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Want to generate extra leads? ↳ not a typical tip Lead generation is getting hard and expensive for B2B. 𝗥𝗲𝗮𝘀𝗼𝗻𝘀: ↳ Crowded inboxes ↳ High advertising costs ↳ Automated LinkedIn messages ↳ Email service provider policies Last month I started to consult a B2B startup. 𝗚𝘂𝗲𝘀𝘀 𝘄𝗵𝗮𝘁? They lacked outbound sales talent and had almost no time or budget to invest in sales. Obviously, no time to spend on LinkedIn either. (they say it's full of fakeness) 𝗠𝘆 𝘁𝗲𝘀𝘁 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻: I've built a system for them to generate leads from some ICP communities thinking I might help them find buyers who are ready to buy. 𝗥𝗲𝘀𝘂𝗹𝘁: +5 demo booked with their ICP and almost 0 effort. They contacted 22 people. (2 potential closes next month, +24K USD ARR) I want to call this an accidental success. And it made me very curious about 2 things. ▶️ What do you think of this method? ▶️ Do you think "community selling" is a thing? 𝗣𝗦. People who talk about Inbound, intent, and the signal tools are relevant to them. (there are more) ✉️ DM ME if you want to learn about this. Example from the scenario 👇 (Still working on it)
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𝐄𝐯𝐞𝐫 𝐡𝐚𝐝 𝐭𝐡𝐚𝐭 𝐟𝐞𝐞𝐥𝐢𝐧𝐠 𝐰𝐡𝐞𝐫𝐞 𝐲𝐨𝐮’𝐫𝐞 𝐣𝐮𝐬𝐭 𝐨𝐧𝐞 𝐜𝐨𝐟𝐟𝐞𝐞 𝐚𝐰𝐚𝐲 𝐟𝐫𝐨𝐦 𝐜𝐥𝐨𝐬𝐢𝐧𝐠 𝐭𝐡𝐚𝐭 𝐛𝐢𝐠 𝐝𝐞𝐚𝐥? ☕ But then, somehow, it slips right through your fingers! Ugh, I’ve been there, done that. 🙌 Let’s talk about what REALLY works in B2B sales for SaaS and Fintech!✨ The game has changed, and old-school methods just won’t cut it anymore. Time to get tactical and boost your sales game with these golden nuggets: 🛠️ 𝐋𝐞𝐯𝐞𝐫𝐚𝐠𝐞 𝐀𝐈 𝐓𝐨𝐨𝐥𝐬: Did you know that 72% of top-performing companies use AI to gain insights into customer behavior? Tools like Chorus.ai or Gong can provide valuable data and help you tailor your pitch to perfection. 📊 ⚡ 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐳𝐞𝐝 𝐏𝐢𝐭𝐜𝐡𝐞𝐬: Generic pitches are the enemy. 🤦♂️ Aim for personalization - mention specifics about their business. One of my recent breakthroughs came when I referenced an article the client’s CEO authored. Instantly, they knew I’d done my homework. 🤝 𝐏𝐫𝐢𝐨𝐫𝐢𝐭𝐢𝐳𝐞 𝐑𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬𝐡𝐢𝐩 𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠: Stats show that 84% of B2B decision-makers start the buying process with a referral. Be in the know! Join industry events, webinars, and build those relationships! 🌐 Networking is your best friend. 𝘕𝘰𝘸, 𝘩𝘦𝘳𝘦'𝘴 𝘢 𝘤𝘩𝘦𝘦𝘬𝘺 𝘱𝘳𝘰 𝘵𝘪𝘱 - 𝘈𝘭𝘸𝘢𝘺𝘴 𝘣𝘦 𝘤𝘭𝘰𝘴𝘪𝘯𝘨? 𝘕𝘢𝘩, 𝘢𝘭𝘸𝘢𝘺𝘴 𝘣𝘦 𝘭𝘦𝘢𝘳𝘯𝘪𝘯𝘨! 𝘛𝘩𝘦 𝘪𝘯𝘥𝘶𝘴𝘵𝘳𝘺’𝘴 𝘦𝘷𝘰𝘭𝘷𝘪𝘯𝘨, 𝘢𝘯𝘥 𝘴𝘵𝘢𝘺𝘪𝘯𝘨 𝘰𝘯 𝘵𝘰𝘱 𝘰𝘧 𝘵𝘩𝘦 𝘭𝘢𝘵𝘦𝘴𝘵 𝘵𝘳𝘦𝘯𝘥𝘴 𝘪𝘴 𝘤𝘳𝘶𝘤𝘪𝘢𝘭. Remember, success isn’t just about closing deals but creating long-lasting relationships. 💪 Got any more tips or epic fails to share? Let’s swap stories! Drop your thoughts in the comments below. 💬👇 #B2BSales #SaaS #Fintech #SalesTips #AIInSales #Networking #SalesHacks #BusinessGrowth 🚀 P.S. If you're still relying on cold calls like it's the 90s, maybe it's time for a change. 😜
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❌ Say goodbye to endless hours searching for prospects. ❌ Say goodbye to the headache of crafting messages that don’t convert. 🌟 Let me take the reins of your prospecting efforts so you can focus on what truly matters: Closing deals with ease! 💡 I'm here to revolutionize your Prospecting experience by finding the best prospects and drafting personalized messages that resonate. My early adopters have seen a significant boost in both the quantity and quality of their leads within just a few days! 🚀 Ready for a game-changer? Just give me a try and witness firsthand the power of AI-driven prospecting. 👉 Visit my website to see what I can do for you! => https://leobizdev.ai
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"Hi Joe, It sounds like you're confident in generating qualified leads (Net New for us). Given this, we'd prefer to collaborate with you on a Revenue Share Model. You'll receive $50K per deal closed at $1M (our average ticket size for large B2B clients)." This was a response from a prospect who engaged with my content. Here are the two realities of what is going on here... 1. The magic bullet myth. The prospect is a startup looking for quick ways to fuel their sales and marketing operation. They need to build their own foundation and entire sales process to engage their target audience effectively and understand their own sales performance ratios. Relying on wishful thinking of paying out $50K (5%) on a $1M deal post-closure is a slow path that misses critical learning from campaign data, sales performance data, and direct market intelligence. 2. Misguided perspective in the approach to sales. The loaded question he is asking implies he is viewing sales through the wrong lens and is naive about the work, alignment, and collaboration needed to properly build, grow, optimize, and support a professional sales and marketing go-to-market function. I understand the idea of de-risking, but my experience with founders shows that many step out and create amazing things. It's not their ideas that fail, but the way they market and sell them. This leads to having to sunset the business or not achieving its true full potential. Elvis is helping to prevent those tragedies. Elvis works dot com #StartupSuccess #SalesStrategy #MarketInnovation
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Why you generate 0 outbound leads and what you should do to change... Over the past 3 months I spoke to 100+ sales managers and CMOs. They all had the same issue: low to no results with outbound. And they all said: "outbound is not working for us" But when I started asking questions, I realised they all had the same process. 1. Find leads 2. Send emails (or linkedin connections/inmails) The only difference is whether they were using Sales Navigator, Apollo or else... to find leads. Also, whether they generated emails with AI or wrote them themselves, the emails were always generic. Why? Because they just used the same standard data everyone else used. And I realised they all had the same process because: 1. It was simple to do 2. It was fast to execute But guess what. That's also why they generated 0 interest with outbound. So what should they do you're asking, I know. Here's a summary ⬇️ 1. Start with searching for the right companies (not people) 2. Enrich these companies with data sets that matter to you (Revenue, fundraise, technologies they use, roles they're hiring for, website traffic, recent news etc...) 3. Within those companies, find the right decision makers you should engage with 4. Prioritise them based on intent and signals (are they following your competitors, what content are they engaging with, 2nd degree connections...) 5. Craft unique messages that use all of the above data 6. Engage leads only when you you have enough contextual data to make a real difference The result: > Know more about your leads > Stand out from the crowd > Generate interest It's not simple to do, and it takes more time. Yes. But do you care about easy with 0 results or difficult with more results ? That's your choice. Happy Wednesday, happy scaling. Youssef
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TL;DR: Techy B2B founders, I'm offering a sneak peek into how we've automated prospecting and initial contacts—no sales pitches, just a tech-to-tech share. It's a humble effort from one tech enthusiast to another, exclusively for tech founders. Comment if interested. Hey, Techy Founder working with B2B, I thought you might be curious about how we've automated prospecting and our first contacts, and we’re looking into automating marketing soon as well. As a fellow tech enthusiast, I struggled with this process myself and wanted to avoid the typical marketing and sales chatter from the so-called gurus out there. Since a few people already asked, here we go: I'm reaching out exclusively to tech founders like you who might benefit from my insights. I can show you how we've done it—completely free. This isn't a sales pitch; it's about techies helping techies. My goal is to share what we've learned so you don't have to start from scratch. If you find success, there might be ways our service could further enhance your efficiency, but that's a choice you'll make. Consider this an open offer. Feel free to comment if you'd like me to share our approach.
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Roses are red. Violets are blue. I warm call people. And you should too. Everyone nowadays. Just wants to sit behind a screen. Write cold emails and DMs to book sales calls. If you are scared about cold calling. That's fine. Some people can't handle the constant NOs. And a low pickup rate. But, you should absolutely warm call your prospects. Just reference the fact that. You emailed them. Or sent a DM. The prospects will instantly. Lower their guard. And they might even check out your content. Sales needs feel a lot more human. Especially in 2024. AI has already become way too powerful. It might even start cold calling. What ya think? #sales #leadgeneration #b2bgrowth #outbound #prospecting
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Are your cold calls leaving you cold? Time to warm up! Cold calling doesn’t have to be a chore. In fact, it can be your superpower for explosive growth. I’m about to share 5 secret strategies that top agents use to turn those cold calls into hot leads. Get ready to level up your prospecting! 🚀 1. Personalize your approach 🎯 Research your prospects before you call. Tailor your pitch to their specific needs and interests. 2. Perfect your opening 🗝️ Craft a great opening that communicates value and grabs attention. 3. Listen actively 👂 Pay attention to what prospects say. They’ll often reveal valuable info and pain points. 4. Follow up consistently 📅 Don’t give up after one call. Set up a system to follow up with leads over time. 5. Use AI technology 🤖 Tools like Flair.ai can supercharge your prospecting. Flair’s AI assistant can make hundreds of initial qualification calls, so you never miss a follow up with 7 texts and 7 calls in the first 10 days. Now go out there and level up your prospecting! Which one will you try first? 👇 #RealEstate #Prospecting #ColdCalling #Leads #Flair.ai
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I rank product and service-based businesses online through content that converts visitors to instant, loyal leads. ✅ Content Writer & Manager for SEO Website Pages ⏩Contact me to get started.
2moCreate your content wisely. Each one should encourage your ideal customer that you are the best choice by showing them how you used your “service” to help other customers. This is the best form of informational-copy content