Josh Gallant 🧭’s Post

View profile for Josh Gallant 🧭, graphic

B2B SEO Consultant → I help B2B growth teams capture demand

Your buyers already know what they want. Here's why: A report from 6sense looked at how often B2B buyers change their requirements 𝗔𝗙𝗧𝗘𝗥 reaching out to a vendor. In other words, how often have buyers already decided what (and who) they want based on the research they've done 𝗕𝗘𝗙𝗢𝗥𝗘 reaching out? Here's the data: 🔴 Requirements were set ................................... 39% 🟠 Requirements changed slightly ...................... 39% 🟡 Requirements changed moderately ............... 18% ⚪️ Requirements changed substantially ............. 4% 𝗧𝗔𝗞𝗘𝗔𝗪𝗔𝗬𝗦 → Prospects are researching before they reach out → 78% of buyers already (mostly) know what they want → The time to influence prospects is 𝗕𝗘𝗙𝗢𝗥𝗘 they're a "lead" → Almost zero buyers significantly change their requirements In other words, if your entire acquisition strategy is... 1. Gate everything 2. Share nothing freely 3. Push everyone to a demo 4. Convince buyer they need you 5. Close??? ... chances are it's not gonna go so well. Instead, you need to show up 𝗕𝗘𝗙𝗢𝗥𝗘 a prospect reaches out. If you're not in the mix while they're doing their preliminary research & building their consideration set... Good luck 🙃 They're making up their mind before you've even had the chance to send in your 20 y/o intern SDR to "qualify" them from their ChatGPT-generated script. And yes, this is me telling you that content matters. #contentmarketing #sales #startups

  • No alternative text description for this image
Oludare Victoria Ibukun

I rank product and service-based businesses online through content that converts visitors to instant, loyal leads. ✅ Content Writer & Manager for SEO Website Pages ⏩Contact me to get started.

2mo

Create your content wisely. Each one should encourage your ideal customer that you are the best choice by showing them how you used your “service” to help other customers. This is the best form of informational-copy content

To view or add a comment, sign in

Explore topics