Josh Tay’s Post

In 2023, Shopify processed 2.3 billion orders. Over $46 million goes to waste fixing mistakes caused by one-tap checkouts! Our fashion brand accounted for just 0.02% of these mistakes, but it was so expensive that we had to solve the problem. So we built Shopify's first app to give customers a short window of autonomy to solve their problems. I thought we founded Order Editing to solve 35 million unnecessary emails and save Shopify brands an estimated $46 million (average cost per email). I was wrong. It turns out we are solving a far more expensive issue. Search "Gymshark edit my order" and you'll see what I mean. They and everybody else won't help the millions of customers who make mistakes. They tell you to accept your fate and initiate a free return. The cumulative effect of this policy over the last 20+ years is depressing. For customers, retailers, and the planet. I won't stop until every Shopify brand offers customers as little as five minutes of grace to avoid an unnecessary return. Five minutes is all it takes to make a global impact. In 12 months, will every brand offer customers a short window to solve their problems? #Shopify #eCommerce

This week's post is about a feature that has been introduced recently in Shopify and I think it's a game-changer: Test Drive. In one of my previous posts, I explained why I think Reversibility is so important in engineering, and once you get used to it, it's hard to go back. Working with Shopify, one of the things I miss from custom e-commerce development with Solidus, is that sometimes it's not possible to test new features incrementally and revert them if something doesn't work as expected. This might be a technical detail that no one anticipated, or giving the time to the admin operators to deeply understand and get used to the new feature. Test Drive (only available for Plus merchants) is this new Shopify feature that introduces the ability for store operators to turn on and off some selected functionalities. I think this is very important for teams used to more advanced deployment strategies, like "feature flipping", which is essentially the same. A good step forward for a more robust developer experience in the workflow space, which was much needed. If I understood what Shopify is trying to do, I guess that in the future we will also see a system to notify merchants that one of the two options of the Test Drive will be deprecated, and merchants will be "forced" to use the approved version. Let's see. Documentation here: https://lnkd.in/d3896dZP First "flippable "feature here: https://lnkd.in/d-aEKTcv #shopify #shopifyplus #developerexperience #featureflags --- 📚 I will post weekly about one interesting tool, technology, or platform feature that I discovered during my work in the e-commerce space. ➕ Follow me if you want to see more posts like this!

I’m going to share the 2 most under-utilized Shopify reports That brands fail to use which can actually help you make a lot of money (These take 5 mins to use) Here’s what are: 1. Customer Cohort report. Why is this so good? You can use it to: See which products create higher LTV - Which countries have better LTV - Which products create better net LTV - Amount spent per customer - To forecast into the future I made a post about how to use it to forecast last year: https://lnkd.in/evWrx7mu 2. Profit by Product report This little report LITERALLY can show you what products you banking on vs losing on. We use this report to: - Find opportunities to increase gross margins - Exclude discount use on products not profitable - Change/test free shipping thresholds - Bundle products for profit margin arbitrage It’s surprising to me that more brands aren’t using these Oh well, more secret tips for you to leverage.

"🔍 Steering clear of pitfalls is key for medium-sized Shopify stores aiming for growth. Our latest guide pinpoints the top five blunders these businesses often face, from underestimating the power of high-quality images to neglecting data analysis. With practical advice on enhancing user experience, conducting competitor analysis, and assembling the right team, this article is a must-read for any Shopify merchant set on success. Avoid common missteps and drive your store forward. ➡️

A strong and successful retailer should be on Shopify Plus at some point! Big statement, and do I 100% support this? No, because there is a choice, but it is undeniable that Shopify is the absolute go-to first stop for anyone building an eCommerce store that needs to be future proofed. Even though that is the case and it is very likely a brand will head in that direction, it does not detract from it being a huge change project, a significant investment, and carrying plenty of risk. So, if you are moving to a new eCommerce platform, take the time to PLAN and PREPARE for what you need from your eCommerce store when complete, regardless of the technology. Build out the scope, consider this as an individual project (with a cost) done prior to any decisions being made. Then, when the eCommerce platform pre-sales teams are spending time with you (to win a deal), share this scope and have it reviewed by their solutions team. This way, you can most importantly understand what can be handled with the native tech that you are already paying for and have them commit to it. Otherwise, you will be spending a lot more money and experiencing some headaches dealing with apps and or partners to meet your needs in your day-to-day trading. Total Cost of Ownership is not just the cash you hand over prior to launch; it's the hours you spend post-launch managing the store. Hopefully, these are spent growing and improving customer experience and not fixing a 'lemon'.

HOW DOES SHOPIFY WORK AND WHY IS IT THE BEST COMMERCIAL PLATFORM FOR BUSINESSES? Digital technology is rapidly changing the ways of thinking and the execution process of many impossible things. Specifically, this technology is proving to be more beneficial for steroid side effects for men's bodybuilding for small merchants and growing business holders. Businesses of all sizes are in a race to sell their products and services online. Apart from a physical store, they are emphasizing more on selling products through online stores. https://lnkd.in/gn6uC5ZQ

During Shopify Editions Summer ‘24, Shopify announced more than 150 updates to its platform, designed to make it more unified and easier to use. Here are 4 updates that our team at OpenStore is most excited about: 1. Split shipping in checkout. This feature allows customers to view how their order can be split into multiple shipments, which is especially important if you fulfill from multiple locations! Shoppers can choose their shipping experience based on the lowest price, the fastest delivery, or custom shipping options. 2. New style settings for themes. Shopify is making it possible to customize the layouts of sections and blocks on storefronts. No more manual changes to achieve the look and feel that represents your brand best. 3. A rebuilt analytics experience. Shopify refreshed its analytics dashboard so that you can access real-time data and use it to make business decisions. You can also drag and drop your most important metrics into your dashboard so you can quickly scan them and build more highly customized reports. Plus, the mobile experience is great for busy, on-the-go entrepreneurs! 4. Store credit updates. You can now issue store credit directly to your customers in admin. You can also allow customers to use their store credit at checkout. Your customer support team will thank you later! Check out the full suite of updates announced at Shopify Editions Summer ‘24: https://lnkd.in/g6tqmvNK

How to Launch a Shopify Plus Expansion Store with Ease? Are you ready to expand your eCommerce empire but unsure how to launch a Shopify Plus Expansion Store with ease? Scaling your business with Shopify Plus offers immense opportunities, but the process can seem daunting without the right guidance. Read Full Article >> https://lnkd.in/gcwEkvvd

What's cool for Loyalty Managers who's e-commerce runs of Shopify? A lot! Here's a deeper dive into the most compelling features: ✅ 𝗕𝘂𝗶𝗹𝘁-𝗶𝗻 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝗼𝗻 𝗠𝗲𝗰𝗵𝗮𝗻𝗶𝘀𝗺: hot topic in the loyalty world recently. ✅ 𝗖𝗵𝗲𝗰𝗸𝗼𝘂𝘁 𝗘𝘅𝘁𝗲𝗻𝘀𝗶𝗼𝗻𝘀 & 𝗖𝘂𝘀𝘁𝗼𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻𝘀: Breakthroughs in embedding loyalty-related data within the checkout process, overcoming previous limitations and enhancing the customer journey. ✅ 𝗜𝗺𝗽𝗿𝗼𝘃𝗲𝗱 𝗗𝗶𝘀𝗰𝗼𝘂𝗻𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Significant changes in importing discounts from third-party systems and applying them at the item level, facilitating better integration with sophisticated loyalty and promotion management software. ✅ 𝗘𝘅𝗽𝗮𝗻𝗱𝗲𝗱 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗣𝗿𝗼𝗳𝗶𝗹𝗲 𝗣𝗮𝗴𝗲𝘀: New capabilities for developers to add custom pages, such as wish lists or rankings, to the customer profile, offering unique opportunities for incorporating loyalty and gamification elements. You can check the extensive release description on Shopify's website, or - if you're busy - then dive into Maciej's release analysis, saving you time while providing actionable insights: https://lnkd.in/dGcfvZ9A Interested in leveraging these features for your loyalty program? Contact us and let's share strategies on making the most of Shopify's latest release! #ShopifyUpdates #LoyaltyPrograms #Martech #CheckoutExperience #RetailTech #ShopifyEditionsWinter2024

https://lnkd.in/ddgbKjbH Big news from Shopify! They’re dropping the Shopify Plus branding and going all-in on a single, unified brand. This might mean we’ll start seeing more Plus features trickling down to other plans, with the main differences being KPIs like sales volume, number of users, and markets. As someone deep in the eCommerce game for over 14 years, I’m really curious to see how this shakes things up. It could make life a lot easier for merchants, giving more folks access to the powerful tools previously reserved for Plus users. For anyone running an online store, it’s a good time to stay on your toes and take advantage of these changes. #eCommerce #Shopify #BusinessGrowth #OnlineBusiness #eCommerceTodayAgency