Joseph Neu’s Post

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Founder and CEO, NeuGroup

ADVANCING A TREASURY-FIRST MINDSET. "I've never seen so many high-profile treasurers in one place!" noted Laurence A. Tosi during yesterday's NeuGroup virtual session. He drew us all in and helped inspire everyone interested in advancing a treasury-first mindset, establishing it earlier and more strategically within companies looking to signal their financial maturity--ahead of an IPO, a spin, a funding round, or a credit decision. As LT explained, a treasury-first mindset starts with getting control of, visibility over, and the ability to forecast cash. If you have the right data and infrastructure, including processes and technology, the value you can add is substantial (e.g., investing your excess cash for a better return with lower counterparty risk) and can grow from there (funding with free cash flow beats the cost of equity by a significant margin). A big thank you to LT for sharing his perspective on this topic from his experience across Merrill Lynch, Blackstone (including the establishment of their Treasury Solutions Fund), as CFO of Airbnb, and now with WestCap, where treasury-first is a big part of their "operating equity," knowledge sharing and alpha creation strategy, including for IPO readiness (supported by Jeff Mullen and Christopher Rogan). Through its investment in the company, WestCap has made the Treasury4 technology platform part of its plan to provide growth companies with the infrastructure to think treasury first. NeuGroup alum Ed Barrie also starred in our session. Ed's vision related to the data needed for a treasury-first mindset and the infrastructure required to process and analyze it is as compelling as any I have seen. He formed this vision while performing treasury roles at Microsoft, Itron, Inc., and Tableau--each at a different growth stage and level of treasury maturity--plus sharing and learning with peers as a NeuGroup member. He has now acted to see it realized as a co-founder of Treasury4. Ed also represents one of the three NeuGroup member constituents this session was meant to serve: 1) members (and alumni) who become treasurers of post-IPO companies that waited (perhaps too long) to develop a treasury-first mindset; 2) members/alumni who go on to become CFOs of pre-IPO companies who find their colleagues too distracted by other priorities to think about treasury first and 3) members tasked to help ready a business to spin off, who are not given enough time to set up a proper treasury for it, much less add value to the newco before the spin to achieve a higher valuation with a treasury-first mindset. Many members and alumni from these three cohorts were in the virtual room yesterday. I thank you all for sharing your perspectives so we can work together to change mindsets. I encourage you to continue sharing so more can learn to #ThinkTreasuryEarlier and #ThinkTreasuryFirst.

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