Bilingual Business Development Executive with deep real estate industry roots. Proven producer & leader driving positive results. Extensive B2B experience in AI, SaaS, M&A, franchising, & SPIN Selling. Let's crush it!
Rivers Pearce, great point and one that needs to be addressed. Brokers don't want to pay for a platform that their agents don't use, agents don't want to use something that's complicated or involves a ton of time to set up, and tech companies can't hit their revenue and profitability targets trying to live on 5% - 10% adoption. I love all the ideas and comments put forth so far so I will try to repeat any of them: 1) Are you solving a real problem? In other words, are you a "nice to have" or a "HAVE TO HAVE". 2) Is it EASY TO SET UP and implement? The more complicated, the less early, and subsequent, adoption you will have. 3) Do you have a CRAZY GOOD SUPPORT TEAM that responds in minutes, not hours or days. If you don't... good luck! 4) Do you have a CRAZY GOOD CULTURE that is adopted by your clients and their agents. Everyone likes to be part of a great culture. 5) Do you have RAVING FANS? If you do, and can tap into their passion they can help spread the word. 6) Does your product DEMONSTRABLY INCREASE PRODUCTIVITY. If it does, and you can prove it, you have a winner! 7) Are you a vendor or a PARTNER? If you are a transactional vendor, it shows. Similarly, if you are truly a partner, you WILL have SUCCESS!
I've been thinking a lot lately about why proptech adoption among real estate agents has historically been so dismal—often hovering around 30% or less. 🤔 Or better put, how is it that our industry considers 30% adoption to be a success?? I'm exploring some ideas on this topic, but I'd love to hear from any of you: - What do you believe are the biggest barriers to proptech adoption in real estate? - Have you observed any successful strategies to encourage adoption? - How do you think we can bridge the gap between available technology and agent usage? Looking forward to hearing your insights and experiences! #realestate #realestatebrokerage #proptech #brokerage #NAR
