Jordanna Peroff’s Post

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Helping Service Businesses 3-5x Their Revenue in 12 Months | Awarded Top Logo Designer in Canada | Effective Branding & Websites That Actually Improve Business Results | RISE

Small changes, big impact. A logo refresh is a bit different than a new logo design. But it still comes down to addressing the overall goals for the business. The visual implications are just as important to ensure alignment and direction. Jake Anderson at Gravity Web Studio came to me a few weeks ago with a problem: the font didn't align well with the brand persona, the business objectives OR, importantly, the icon component of the logo. The solution: come up with a congruent, balanced, professional and powerful design that speaks to the values of the business, the symbolism within, and that pairs well with the other brands in the client's business portfolio. 🌟 It's amazing what font choice can do. + As I always do, provide horizontal and vertical versions to maintain adaptability and scalability across media. Before and after below. Let me know what you think! #VisualBranding #LogoDesign #BrandIdentity

  • graphical user interface
Jake Anderson

Powering websites for business professionals at Gravity Web Studio // Podcast host at Thrive Local

5mo

The new font is perfect 🤩

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