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Crazy how fast things can change on the internet. Just 48 hours ago, Raygun was getting roasted left and right, with everyone jumping on the meme bandwagon. It was the cool thing to do - until it wasn’t. Out of nowhere, the internet flipped the script. Suddenly, the same athlete everyone was mocking became the hero of the story. Now, she's loved and celebrated, and trash-talking her has become *VERY* not cool. It’s wild how quickly public opinion can shift - and this one serves as a good reminder to brands to be careful when you're jumping on trending memes. Today’s joke might just be tomorrow’s legend (and you'll be the one looking like the fool).
Tim Winthrop
3mo
More like a damage control campaign with money being thrown at social media and other channels to lift her image and save face for those who made the wrong call. The sentiment at the grassroots hasn't changed IMO, but where the money flows, so does the attention. It's easy to make her look like she's popular with a little advertising and promotional content pumped out to artificially boost her image, It's done every day of the week for politicians, musicians, etc, it's how the system works, can't have everyone thinking we wasted tax payers money.
Simone Harmse
3mo
I get your point, but what really stands out to me is how participation awards today create false hope, pushing people to pursue things they're not truly skilled at. This is exactly what I see here. While I admire her passion, the truth is, she didn’t perform well, and the mockery far outweighs the praise online. It’s a harsh reality that no one stepped in sooner to guide her, instead allowing this to happen. People are quick to follow the crowd and while she’s now being hailed as a hero, I’m sure many of those praising her are also laughing at some of the meme's being shared. I don't believe in bullying or mockery, but this was hard to watch and take seriously.
How did you come to this conclusion Jordan? My Instagram feed is still full of memes dissing Raygun. The most positive of which are captioned "People with less talent than you are out there getting after it."
Dave Thomas
3mo
Did the script flip? Or did everyone figure out she was actually the ringleader and the joke was on them?
Sharyn Smith
4mo
And she will get the best brand deals!
Nicolas TESSIER
4mo
Public opinion has not shifted, journalists with huge megaphones were disconnected from the public opinion … as often … and now it’s obvious that they are not making public opinion anymore …
John Kiama
4mo
She’s a legend. While the rest of us keyboard warriors were taking the piss out of her, she was out there doing something most of us didn’t
Katherine T.
4mo
15 mins of fame, yes. Tomorrow's legend, in my humble opinion, no.
Head of Social Media @ Westcon-Comstor | Social Media Management
3moJordan Lomax - I agree to disagree here. As someone who breakdanced in my younger years, she did nothing but disrespect a vibrant, dynamic and creative community. Her performance was neither skillful, nor creative. It was a complete mockery of a dance and sport, and her 0 points are a testament to that. Surely, there would have been many more gifted and talented b-girls who could have represented Australia at the Olympics? I'm fully aware of her academic background in breakin' culture, however on closer inspection, even the legitimacy of her PHD thesis is suspect. It's filled with jargon and racial theories about breakin' culture which are rather problematic. Therefore, it's rather sad to see talk of "controlling narratives" and "brand" when the deeper question as to why she's getting fame from absolutely trashing breakin' is not even being considered.