Currently: CEO | Digital Agency | HubSpot | Digital Transformation | CRM | Digital Engagement
So you've implemeted a new CRM but the teams aren't using it :( Such a common occurence and a problem in a large proportion of user orientated software projects. One of the most critical aspects of a successful CRM project, particularly with tools like HubSpot CRM, is user adoption. Without widespread and enthusiastic user engagement (imagine having enthuasiatic users - yes, really), even the most powerful CRM system can fall short of its potential. When should users start adopting the CRM? Much earlier than you might think. Successful adoption isn't just about training sessions at the end of the project; it's about involving users from the very beginning. At Karman Digital we've completely shifted the way we deploy CRM and the results are significant. We've gone all in on early user adoption, ensuring that users are continuously engaged throughout the implementation process. This means: 🔄 Frequent Iterations: Users provide feedback early and often, allowing for continuous improvement and customisation that meets their needs not simply the needs of the planning team building theoretical process maps. 🤝 Collaboration: Close collaboration between technical teams and users ensures that the CRM evolves in a way that makes sense for the 'on the job' challenges they face. 📈 Incremental Adoption: Users start adopting the system incrementally, getting comfortable with new features as they are rolled out rather than being overwhelmed by a massive change all at once. It's not all plain sailing as this often means a mindset shift in the way the client runs the project. It also means scoping is more open ended, but, and it's a big BUT, more value is delivered over the course of the project. A CRM is only as powerful as its adoption rate. By prioritising user engagement from day one through, we set the client up for a more effective and productive use of HubSpot CRM. #CRM #UserAdoption #HubSpotCRM #AgileMethodology #ProjectManagement #DigitalTransformation #CustomerSuccess
