Jonathan Sper, CAE’s Post

Gift cards for demos devalue the demo. The premise of gift cards is well-meaning. You want to show that you value someone's time. You want to make it worth their time. You give an extra incentive to come to the demo. This sounds good, in theory. In reality, here’s what happens: People attend the demos, take the gift cards, and do nothing else. Very rarely do people buy. If you want to make a demo worth someone's time, then the demo has to be worth 10x the time it takes to have the demo. Most executives value their time at 1-5k per hour. Seriously. If you’re proposing they take 30 minutes of their time for a demo, then the upside of the demo has to be worth $5-25k. You can’t justify that with a $20 gift card to Amazon. Target, maybe. It depends if they like Target like the rest of us mere mortals. But still. The point of a demo is to show that you can solve a problem. Not just any problem. A problem costing them more than the time spent on the call. The problem you solve must have financial implications that must be substantial to the company you’re demoing. If you can’t connect the demo to a pain like that, no number of gift cards will get you the right people on your calls. Lazy outreach will get you lazy prospects. Don’t be lazy. Do the work. Get to know the problems and implications of those problems. People buy from people who put the work in. 

Have you heard about Hero Points? They’re a special benefit created by Swag to help you make all your money go further. You can use them on gift cards, movie tickets, electronics – even your next coffee or bus fare! Find out what you can do with Hero Points and how you can earn more of them to treat yo’ self: https://okt.to/mZf2UC #moneysaving

Are you heading to #IMTS2024? Be sure to stop by the Tebis booth to learn more about how they are partnering with manufacturers to drive efficiency with their technology. And, check out the cool guitar!

From 64 to 2… the big game is here! See how UConn and Purdue’s markets compare to one another. Is one market “hotter” than the other? Will it affect the game?! Make your championship pick and pray that your number gets pulled for a big prize. It’s your last chance to play RPR’s Market Madness! --- How to play RPR’s Market Madness! It’s easy to enter: just view an RPR Market Madness social media post, like this one, and score 1 point (one entry) by picking a college basketball team that you think will win(!) the NCAA tournament and include the correct RPR Market Trend stat for that chosen team’s home court city in your comment. Then earn 1 additional point if that team wins! The more points you earn, the more chances you have to win the big prize of a $500 gift card, plus other prizes, including five $50 gift cards and RPR swag.

The #Aptify team is heading to Chicago for #AMSFest by Association TRENDS! If you have a complex membership organization, join our demos to learn more and for a chance to win a $100 gift card each day. We would love to help you step into your next AMS with Aptify! June 12th | 3:00 PM June 13th | 1:20 PM Read this blog to learn more about Aptify at AMS Fest: https://hubs.la/Q02Bckpr0 #AssnChat #AssnProfs #AssociationManagement #AssociationManagementSoftware

What sign-up offers or incentives are available? Source: https://lnkd.in/g7jCW2eb Are there any current sign-up offers or incentives available when updating technology stack and adding services? Looking for interesting referral programs or rewards like "Pay for your coffee" during Covid. Any opportunities for gift cards or other rewards for scheduling demos or taking meetings recently? #signUpOffers #incentives #referrals #technologyStack #giftCards #demoOffers

Hey, Text Request customers! 👋 Want to earn gift cards for referring new contacts, leaving reviews, and connecting with other users? The Champions Club is your place to get the most out of our platform. There’s no charge for joining—only opportunities to earn rewards. Log in to your Text Request account to get started 👉 https://lnkd.in/dypX7-j5 #businesstexting #customeradvocacy #referrals

An Iowa vs South Carolina rematch for the title?! Yes, sir. Or should we say... Yes, ma'am! Make your pick for the Women's NCAA championship game to earn your last entry point into RPR's Market Madness contest. --- How to play RPR’s Market Madness! It’s easy to enter: just view an RPR Market Madness social media post, like this one, and score 1 point (one entry) by picking a college basketball team that you think will advance to the next round of the NCAA tournament and including the correct RPR Market Trend stat for that chosen team’s home court city in your comment. Then earn 1 additional point if that team wins and advances to the next round. Play all 6 rounds–you’re never out of it! The more points you earn, the more chances you have to win the big prize of a $500 gift card, plus other prizes, including ten $50 gift cards and RPR swag.

What sign-up offers or incentives are available? Source: https://lnkd.in/gyeurSTd Are there any current sign-up offers or incentives available when updating technology stack and adding services? Looking for interesting referral programs or rewards like "Pay for your coffee" during Covid. Any opportunities for gift cards or other rewards for scheduling demos or taking meetings recently? #signUpOffers #incentives #referrals #technologyStack #giftCards #demoOffers