Train people to use social media for growth, branding and all-around awesomeness. | Crossing fingers that Penguin gets EMMY nods this year.
I look forward to the yearly "Data Never Sleeps" infographic more than I do any wrapped or new year predictions lists. Its evolution is always interesting and you would be hard-pressed to find a better chart that tells how we spend (or wasted depending on your POV) our time.
I don’t try to predict the future anymore. When I worked at the agency, I would regularly make trend reports. Future predictions. What will happen in the ad market in the next year or the next quarter? It’s all a bit bullsh*t. Market forecasts are very similar to weather forecasts. Accurate, if you want to know what the weather will be like tomorrow or this week. Useless, if you want to know what it will be three months from now. No one knows what will happen in the market three or six months from now. There are too many variables. So I stopped trying to guess. Instead, I run small experiments and focus on what works. If something works, I keep doing it and double down. If something stops working, I try something else. That’s it. That’s my method.
👀 Need to find true and complete consumer insights? Look beyond the data. 👇 A brand told busy moms "you're failing because you can't get balanced meals for your kids." The data might have shown a problem, but they missed the human experience completely. Read how we uncover the real human truths behind the numbers: https://hubs.li/Q02-P4w20 #MarketResearch #ConsumerInsights #Research
We know your customers better than they know themselves. It’s not creepy, we promise – just insanely good market research! 🕵️♂️🔍 From their favorite coffee order to their midnight shopping habits, we’ve got the data to make your business boom! ☕🛒 #MarketResearchGurus #CustomerWhisperers #InsightfulMetrics
Even during the holiday season, data doesn’t take a break – and neither do the insights it brings! 📊✨ While we enjoy the festivities, the power of data continues to shape decisions, drive progress, and fuel growth. So, let’s keep analyzing, learning, and making impactful moves – holidays or not! #dataneversleeps #insightsonthego #holidayseason #datadriven
Happy April Fools’ Day! This year, 21% of U.S. adults plan to play a prank on April 1st – that’s up nine points from two years ago. Here’s how to spot this year’s pranksters: https://hubs.la/Q02rkQNW0 #CivicScience #insights #data #trends #intelligence #marketresearch #mrx #consumerbehavior #consumerinsights #consumerintelligence
Peak seasons aren’t what they used to be. Consumer habits are reshaping the calendar, and digital teams are feeling the impact. Join Lori Niquette, Director of Data Storytelling, and Megan Hastings-Barile, Director of Insights Services, as they unpack the latest insights from our benchmark report, The Fall of Peak. What you’ll discover: 😴 How frequent sales are rewriting the rules of urgency for consumers. 😡 The gap between consumer expectations and digital leaders’ priorities during peak. 🤩 Proven strategies for continuous optimization and cross-channel feedback loops. 📅 Don’t miss out—watch on-demand: https://hubs.ly/Q02ZpMTF0
Chart of the day: Happy Pi Day! 🥧 🔢 New CivicScience polling data shows that apple pie is the current leading favorite pie of U.S. Adults. #CivicScience #insights #data #trends #intelligence #marketresearch #mrx #consumerbehavior #consumerinsights #consumerintelligence
Ready to launch but skipping the market survey? It’s like throwing darts blindfolded! 🎯 Why gamble when data can guide you? 🧐 Let’s make sure your launch hits the mark! #MarketSurvey #ProductLaunch #BusinessStrategy #DoYourResearch #ezfeedback
Awesome work by the team bringing our next-generation Moments in Customer Experience solution to market. Real insights and real data from real people, close to the moment of purchase. Measure and deliver better customer experiences. #ConsumerInsights #MomentsinCX #CustomerExperience
The new era of consumer insights is here....
Digital CFO, Author of Chasing Credibility - Fall 2024
5dNever thought about how much time we spend on these things Jonathan.