Jonathan Pangu’s Post

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Head of Marketing & Consultant

Marketing mob, plenty here that crosses over from politics. Frank's job is to understand voters & craft messages to connect with them and he's done it for some of the biggest names in politics. A willingness to listen and learn from voters, and reach them on their level. "I've probably done more focus groups than any living human being....Tell me the truth, not what you think I want to hear, but what you really think." The importance of language & the crafting of words. Telling people what you stand for & delivering on it. The importance of mission, vision and emotion. Thanks Alastair & Rory. I always finish your podcasts better informed, plus I can laugh at Rory pronouncing issue.

Frank Luntz: The World's Most Prolific Pollster

Frank Luntz: The World's Most Prolific Pollster

podcasts.apple.com

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