Jonathan Broughton’s Post

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Research Director | Technology, Media and Entertainment | Consultant, Keynote Speaker, Research and Insights

Here are the scores on the doors as we entered the weekend. Barbie streams (😎) ahead, with 4.1m Oppenheimer on 2.6 but with a similar share of on-platform viewing - i.e. share of current subscribers. Two important metrics to track over the coming weeks: 1 - Total views, both Barbie and Oppenheimer will see a boost in viewing due to Oscars publicity - but how much of a lead will the Best Picture (and 6 other awards) grant for Oppenheimer compared to an effective snub, only the Best Original Song win for Barbie. 2 - With Disney timing a range of discounts and offers across the globe, to tie in with Poor Things core streaming window, how many of these big budget titles will become the "first watched" show, i.e. how many subscribers will be drawn into a sub specifically because of these movies. We'll check back in to reveal all, in a couple of weeks time once the data-dust has settled! #oscars2024 #oppenheimer #barbie #imjustken

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Maria Rua Aguete

Head of Media & Entertainment at Omdia| MBA | Top 100 Media Leader | Keynote speaker | Technology Fellow

9mo

Come on, Barbie, let's go party I'm a Barbie girl, in the Barbie world Life in plastic, it's fantastic You can brush my hair, undress me everywhere Imagination, life is your creation

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