GEN Z WILL LOVE getting targeted audio ads about Rishi Sunak's priorities while gaming. The Government Communication Service's 24-25 plan pledges to spend 10% of taxpayer money used to promote the Prime Minister's priorities on innovative comms techniques: "Pilots include working with Audiomob, which enables us to better reach key audiences through non-intrusive in-game audio ads." Also planned is the use of a "GCS AI co-pilot, a conversational AI tool for GCS members, tailored to government communication". What could possible go wrong? https://lnkd.in/dSckRcMd
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#FCC will consider rules for #AI-generated #political ads on #TV and #radio, but can’t touch #streaming - Chairwoman Rosenworcel stated, “As artificial intelligence tools become more accessible, the Commission wants to make sure consumers are fully informed when the technology is used. Today, I’ve shared with my colleagues a proposal that makes clear consumers have a right to know when AI tools are being used in the political ads they see, and I hope they swiftly act on this issue.” https://lnkd.in/gG4nWdDN #AI #TWiT #tech #technology #technews #technologynews
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🚨 Big news coming from the FCC on #AI regulation. As expected, government agencies are going to look to existing oversight authorization to introduce AI regulation - in this case the FCC is looking to ensure proper disclosure of AI-generated political ads. This proposal by FCC Chairwoman Jessica Rosenworcel would cover cable, satellite TV, and radio—though, interestingly, not YouTube and other streaming channels. Why does this matter? In an age where AI can make almost anything look real, transparency is key. Expect more disclosure regulation in what's becoming a heated AI content environment with other agencies following the FCC's lead here. #ResponsibleAI #Transparency #FCC
FCC will consider rules for AI-generated political ads on TV and radio, but can't touch streaming
apnews.com
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"From billboards to TV commercials, and now to AI-driven ad campaigns, the marketing landscape is changing rapidly! As marketers, staying updated is crucial; otherwise, we risk falling behind in the digital race. 🚀 How do you adapt to these changes? Comment below ⏬ #marketing #evolution #digitalmarketing #change #awarness #Ai #DigitalTransformation #MarketingEvolution
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The FCC is advancing a proposal to ensure transparency in political ads with AI content. Soon, broadcasters might need to announce if ads include AI-generated material. This move aims to standardize AI use in ads across different states, enhancing voter awareness. Stay tuned for updates on this evolving regulation! #FCC #AIPoliticalAds #BroadcastingStandards
FCC Proposal to Regulate AI-Generated Political Ads Moves Forward - Radio World
radioworld.com
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Consider watching the video here, instead of youtube. (no ads, & more privacy): https://lnkd.in/eDBx9aC6 or Youtube link: https://lnkd.in/ejJD4dsx
The AI series: AI and Surveillance Capitalism | Studio B: Unscripted
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🚀 Dive into the future of advertising with Sarah Hughes! 📈 Discover why Connected TV is taking over the marketing world. Are you ready to embrace AI and performance-driven media? Comment your thoughts below! 💬 #MarketingTrends #CTVRevolution Original article: https://lnkd.in/eZ5Qa-NT
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The Future of Audio Advertising in the Age of AI. What impact will AI have on audio advertising? The buzz around AI has reached the audio advertising space, promising transformative changes from content creation to campaign execution. As we approach The Future of Audio and Entertainment conference this coming April 18th at County Hall, London SE1, insights from industry experts compiled by The Media Leader shed light on the potential shifts. I've contributed my perspective to this essential debate on the future of our industry. https://lnkd.in/e38cwGZ8
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Marketing Consultant | Media Buying Strategist | Creative Video Ads | Statistical Analyst
Did you know if AI is used in the ad & the company discloses that info, there is a 73% rise in ad trustworthiness? People Want to Know When AI Is Used in Ads, Research Confirms (adweek.com) So the next question is- is your company using AI in their ad creation process?
Adweek
adweek.com
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Today's headlines: 💵 Broadcasters trading ad airtime for shares 🤖 Google reduces scope of AI Overviews 💻 Nvidia announces new processor #Ai #google #overviews #search #nvidia Read more, and listen to the MadTech Daily, below:
Broadcasters Trading Ad Airtime for Advertisers’ Shares; Google Reduces Scope of AI Overviews; Nvidia Unveils New AI Processor
https://www.exchangewire.com
Middle East Affairs | University of Cambridge | Old Blue
7moWhat's the worst place you could be served a political advertisement on the Prime Minister's priorities, I wonder?