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Strategy Director Beverages & Supplements at Kerry

Sugar and calorie reduction in the refreshing beverages market continues to be a leading criteria of choice for consumers and a major focus in product development and innovation 💡. In recent consumer analysis of sugar reduction and shopper behavior by Kerry found that long-term health and taste are deemed as crucial factors when looking at reduced sugar alternatives and consumers are not necessarily triggered to reduce sugar for weight loss alone, overall physical and mental health are critical considerations. Meanwhile, emotional states and eating occasions throughout the day are also intrinsically linked to sugar reduction and indulgent moments that consumers crave. Consumers today are open to sugar-reduced products, but want more options that offer the same taste and flavor experience 😋 as full sugar beverages.With so many priorities, consumers are hard pressed for time, so having a wide range of sugar-reduced products that help them meet their goals and offer the same taste experiences is important to them. Currently, taste is a barrier for consumers choice in reduced and zero sugar beverages, but it also creates an opportunity for taste led product innovation 💡 Kerry found that, generally, consumers are open to sugar reduction and zero sugar as long as there is a great flavor profile 😋 It is a very conscious market right now, and brand loyalty is also a loose concept, especially among younger consumers who are more adventurous and willing to try new things, that need their needs for taste and nutrition. For any beverages brand owner or manufacturer looking to create the next great tasting reduced or zero sugar innovation 💡 with great sweetness optimisation, please do get in touch, the beverages team at Kerry is here to help. #sugar #zerosugar #sweetness #taste #beverages #softdrinks #refreshingbeverages #zerocalories #tastesense Erlon Pereira Farrah Gilsenan Marc LEJEUNE Breda Kelly Tiphaine BEAU Carol Dunne Gwyneth Kelly Michelle Osagie Mark Allen Erika Minaguchi Magdalena Edyta Przewoźnik Barbara Lezzer Aoife Mc Donald Elaine Druhan

How to reduce calories in beverages

How to reduce calories in beverages

beveragedaily.com

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