Sugar and calorie reduction in the refreshing beverages market continues to be a leading criteria of choice for consumers and a major focus in product development and innovation 💡. In recent consumer analysis of sugar reduction and shopper behavior by Kerry found that long-term health and taste are deemed as crucial factors when looking at reduced sugar alternatives and consumers are not necessarily triggered to reduce sugar for weight loss alone, overall physical and mental health are critical considerations. Meanwhile, emotional states and eating occasions throughout the day are also intrinsically linked to sugar reduction and indulgent moments that consumers crave. Consumers today are open to sugar-reduced products, but want more options that offer the same taste and flavor experience 😋 as full sugar beverages.With so many priorities, consumers are hard pressed for time, so having a wide range of sugar-reduced products that help them meet their goals and offer the same taste experiences is important to them. Currently, taste is a barrier for consumers choice in reduced and zero sugar beverages, but it also creates an opportunity for taste led product innovation 💡 Kerry found that, generally, consumers are open to sugar reduction and zero sugar as long as there is a great flavor profile 😋 It is a very conscious market right now, and brand loyalty is also a loose concept, especially among younger consumers who are more adventurous and willing to try new things, that need their needs for taste and nutrition. For any beverages brand owner or manufacturer looking to create the next great tasting reduced or zero sugar innovation 💡 with great sweetness optimisation, please do get in touch, the beverages team at Kerry is here to help. #sugar #zerosugar #sweetness #taste #beverages #softdrinks #refreshingbeverages #zerocalories #tastesense Erlon Pereira Farrah Gilsenan Marc LEJEUNE Breda Kelly Tiphaine BEAU Carol Dunne Gwyneth Kelly Michelle Osagie Mark Allen Erika Minaguchi Magdalena Edyta Przewoźnik Barbara Lezzer Aoife Mc Donald Elaine Druhan
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This insightful article offers a comprehensive look into the burgeoning trend of functional drinks, revealing a dynamic market driven by consumer demand for healthier options. From CBD-infused beverages to plant-based milk fortified with essential nutrients, the industry is witnessing a surge in innovative products designed to promote overall well-being. With an emphasis on sustainability and transparency, brands cater to diverse needs, from relaxation to cognitive enhancement. This article is well worth a read for anyone interested in the evolving landscape of healthy beverages. https://lnkd.in/eK29Yevu #FunctionalDrinks #HealthyLiving #RetailSavvy #SavvyInsights
The complete guide to functional drinks | Retail | Speciality Food Magazine
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According to this article, global beverage consumption trends are showing a significant shift, with an increasing number of consumers turning to cordials, squashes, and syrups on a daily or weekly basis, a rise of 12% since 2021. This trend is driven by the need for more cost-effective beverage options amid rising prices. Conversely, there has been a decline in the consumption of chilled juices, likely due to their premium pricing. Additionally, there's a noticeable reduction in the consumption of health-oriented beverages such as protein and isotonic drinks, indicating a more selective and value-conscious approach by consumers. Furthermore, while nutritional content remains a critical factor in beverage selection, with sugar content being the most scrutinized element, there is a growing emphasis on natural and premium qualities in soft drinks, reflecting a desire for indulgence within budget constraints. For a deeper understanding of these evolving consumer preferences in the soft drink sector, I invite you to read the full article on these insightful trends. Happy learning! Soft Drink Trends: Changing Habits and Nutritional Labels FMCG Gurus https://bit.ly/3Uz3yui
Soft Drinks Trends: Changing Habits and Nutritional Labels - FMCG Gurus
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Founder & President at CMKG and Chief Visionary Officer of ** New World CPG Skills Ecosystem ** | Expert in Future-Focused and AI Learning Solutions for CPG and Retail
According to this article, global beverage consumption trends are showing a significant shift, with an increasing number of consumers turning to cordials, squashes, and syrups on a daily or weekly basis, a rise of 12% since 2021. This trend is driven by the need for more cost-effective beverage options amid rising prices. Conversely, there has been a decline in the consumption of chilled juices, likely due to their premium pricing. Additionally, there's a noticeable reduction in the consumption of health-oriented beverages such as protein and isotonic drinks, indicating a more selective and value-conscious approach by consumers. Furthermore, while nutritional content remains a critical factor in beverage selection, with sugar content being the most scrutinized element, there is a growing emphasis on natural and premium qualities in soft drinks, reflecting a desire for indulgence within budget constraints. For a deeper understanding of these evolving consumer preferences in the soft drink sector, I invite you to read the full article on these insightful trends. Happy learning! Soft Drink Trends: Changing Habits and Nutritional Labels FMCG Gurus https://bit.ly/3Uz3yKO
Soft Drinks Trends: Changing Habits and Nutritional Labels - FMCG Gurus
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📈 Trend Alert! 🚀 The Caffeine Bar is making waves in the food & beverage industry. This nutrition bar, designed to deliver a caffeine boost equivalent to an espresso, is sourced from organic green tea. It offers sustained energy without the jitters, making it a perfect alternative to traditional caffeinated beverages. Our data shows an impressive 11% increase in Google search volume over the past year, indicating growing consumer interest. This innovative product is aimed at busy professionals, students, and athletes seeking a quick, portable energy source. The Caffeine Bar intersects key categories of interest such as health, food & beverage, fitness, and nutrition. This trend is not just about convenience, but also about meeting the needs of health-conscious consumers who demand clean, natural ingredients in their food. As the leading market research software platform, we encourage food & beverage manufacturers to keep an eye on this emerging trend. Stay ahead of the curve and leverage this data-driven insight to innovate your product line. #FoodTrends #CaffeineBar #MarketResearch #DataDriven #Nutrition #Health #Fitness #FoodBeverage
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While convenience and versatility remain foundational for #refrigerated and #FrozenFoods, consumers now expect new #flavors, formats and nutritional innovations, as food #processors and manufacturers are increasingly challenged to meet clean label standards. R&FF talked to Givaudan - Taste & Wellbeing to learn more. https://brnw.ch/21wOPri #ColdChain #FoodManufacturing #FoodProcessing
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https://lnkd.in/g5swhegQ Calorie and #sugarreduction are becoming an increasingly large focus area for beverage product developers as more consumers are paying more attention to their health and wellness. The findings come from the recently published “The Sugar Challenge Report 2024” by data and insights company GlobalData Plc, in which the company explores the rise in demand for #lowcalorie and #reducedsugar beverages and examines the outlook for the category. Icon Foods is here to help clean up your ingredient dec. and make your nutritional facts panel shine with our fibers, sweeteners, sweetening systems and sweetness modulators all designed to make deep clean cuts to #addedsugars and carbs. We are here to help!
Reduced sugar emerges as top beverage claim
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Consumers are increasingly looking for #ReducedSugar #candy sweetened with nature-based sweeteners like #stevia over artificial options. This trend is driven by #health concerns and a desire to consume less processed ingredients. The natural #sweetener market is expected to grow as consumers seek #food products with way less sugar and more exciting #flavor profiles. With health and flavor as top of mind for #consumers, the #confectionery industry must #innovate to meet this demand. Work with our Sweegen taste experts to optimize the taste of food and beverages with #LessSugar and more flavor: https://lnkd.in/gfgrkKD9
Are sweeteners leaving a sour taste with consumers?
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🍽️ 5 Food & Beverage Industry Trends in 2024 🌱 • 🌿 Plant-Based Revolution Continues: The momentum for plant-based foods is unstoppable, driven by health, environmental, and ethical considerations. Anticipate a surge in innovative plant-based alternatives spanning meat, dairy, and egg categories, redefining the culinary landscape. • 💊 Functional Foods and Beverages: As health-consciousness grows, the spotlight is on functional foods packed with probiotics, prebiotics, vitamins, and other beneficial ingredients, offering consumers more than just basic nutrition. • 🍖 Rise of the "Flexitarian" Diet: Embracing flexibility, the "flexitarian" diet is gaining popularity, balancing plant-based meals with occasional meat indulgences, reflecting evolving dietary preferences. • 🌍 Global Flavors Take Center Stage: Celebrating culinary diversity, global influences are reshaping menus, with traditional dishes getting a flavorful twist from exotic spices and ingredients, amplifying the popularity of regional and ethnic cuisines. • 🌿 Focus on Transparency and Sustainability: With growing consumer scrutiny, transparency and sustainability are paramount. Brands are emphasizing ethical sourcing, responsible labor practices, and clear labeling, forging trust and loyalty. In the dynamic landscape of the Food and Beverage industry, Talent Archer stands as your strategic partner, equipped to navigate the evolving trends. As we witness the plant-based revolution flourishing and functional foods becoming a staple, our expertise ensures that your team is comprised of individuals who understand these trends and can drive innovation forward. Whether it's sourcing top talent for sustainable initiatives or finding experts in global flavors to infuse creativity into your offerings, Talent Archer is committed to delivering the right professionals who align with your values and vision. Let's build the future of F&B together, one talented hire at a time. #talentarcher #recruitmentpartner #foodandbeverages #foodtrends2024 #plantbasedrevolution #functionalfoods #flexitariandiet #globalflavors #transparencyandsustainability
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These Top 10 radical food trends for 2025 have been gathered by utilising AI across social media platforms to see which food, drinks and ingredients are tracking up. 2025 is going to be one of the most exciting years for food and drink NPD in a long time. https://lnkd.in/eYk6GaMY Tastewise #foodtrends #food #drink #2025 #trends #2025trends #nexttrend
From black lime to Celtic salt: 10 radical F&B trends for 2025
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Beverage Trends Driving Change in 2023 The beverage industry is constantly evolving due to the ever-changing dietary trends of the masses. Apart from that, some of the current trends which are influencing the growth trajectory of the market include: #BeverageTrends Brandessence® Market Research
Beverage Industry Trends 2023
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