Chaos Coordinator at The Social Buzz Lab: A Strategy First Digital Marketing Team helping brands, companies and individuals build Buzz on social media for over 15 years. Fueled by coffee and a love of marketing.
What’s your game plan for winning over sports fans on social media? 🏟️
Check out our newest deep dive into how platforms like TikTok and Instagram are reshaping sports marketing, from real-time engagement to building fan loyalty, and how the ListenFirst Sports Index can help you stay ahead of all the trends. If you’re looking to connect with fans on a deeper level and stay ahead of the competition, this is a must-read!
#SportsMarketing#FanEngagement#ProfessionalSportshttps://hubs.la/Q02-YBf60
Athletes will play a more prominent role in the distribution of sports content. The way younger generations follow sports is different, and in some cases they feel more attached with individual athletes rather than with sports properties, you can clearly see it if you look at social media.
On social media, athletes generally have more followers than the teams or the leagues, and this is something that we see across all sports.
This trend suggest that if we want to reach more and new audiences, Sports properties will need to think how they leverage athletes to distribute their content.
#socialmedia#smsports#njfsportsandmedia
If you’re a content marketer or creative working within sports and looking for inspiration, the Boston Celtics’ social media is worth noticing.
Their high-quality content has been receiving high praise across the internet and the below clip which has had 6.8m+ views on Instagram is just one reason why.
This clip is one of multiple uniquely-themed clips that have been rolled-out across the NBA season, collectively receiving 10’s of millions of views via the Celtics’ social media.
Why is this worth noticing?
High-quality content underpins so many important business metrics, and can help deliver:
1. More social media views, reach & engagement, etc.
Which can help deliver:
2. More fans, sponsorship, matchday attendance, merchandise sales, broadcast viewers, revenue etc.
For those interested, here’s an insight into how the Boston Celtics’ content & creative operation works: https://lnkd.in/enbNPqmV#sportsmarketing#contentmarketing
How'd the Celtics GAIN 268k FOLLOWERS during the NBA Finals?!
Sure, winning the NBA Finals helps.... but 268,410 followers in just three weeks is insane!
Here's the Celtics' Winning Content Playbook:
🤳 𝗘𝗽𝗶𝗰 𝘀𝗵𝗼𝗿𝘁-𝗳𝗼𝗿𝗺 𝗰𝗼𝗻𝘁𝗲𝗻𝘁: POV shots that put fans in the action.
📸 𝗪𝗶𝗱𝗲-𝗮𝗻𝗴𝗹𝗲 𝗽𝗵𝗼𝘁𝗼𝘀: Capturing the grandeur of the game.
🖼 𝗨𝗽-𝗰𝗹𝗼𝘀𝗲 𝗴𝗿𝗮𝗽𝗵𝗶𝗰 𝗱𝗲𝘀𝗶𝗴𝗻𝘀: Bringing the brand to life.
⚽ 𝗖𝗿𝗼𝘀𝘀-𝗖𝘂𝗹𝘁𝘂𝗿𝗮𝗹 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻𝘀: Partnering with Man City and FC Barcelona, the Celtics reached 170M people, merging soccer and basketball fans for a global engagement boost.
The Celtics didn't just create content; they crafted experiences that resonated worldwide. They showed how sports cross-pollination and authentic, raw content can drive massive engagement.
If you're in sports social and you're not subscribed to Dominyck Bullard's newsletter, Power Play, or following Athletiverse Inc., you should be!
Check out the rest of the newsletter here ⤵
Sports advertising is a winning strategy for reaching engaged audiences. From the thrill of the game to the passionate fans, the reach of sports makes it a powerful platform for brands to connect with their audience. Sports can help advertisers drive brand awareness, increase sales, and build lasting customer loyalty.
Leveraging sports content like Fighting Illini Football and Basketball, NFL, NBA, and more, Effectv can help advertisers here in Central Illinois expand their reach and boost their brand.
Interested in learning more about sports advertising? Lets connect!
#EffectvSports#SportsAdvertising#BrandAwareness
Sports Marketing I Sports Digital Strategist I Sports Experience I Social Media Marketing I Digital Media Manager I Digital Content Creator I Fan Experience Strategist I Digital Strategist
Being active on social media is a great way for sports organizations to build relationships with the public.
Many sports teams have social media accounts to promote events or activities and engage people with sports content. These organizations use social media platforms to announce upcoming games, share lineups for a new game, or even highlight a player’s performance.
Social media also helps people stay connected with their favorite sports teams and athletes.
As a Sports Social Media Manager this amazing and varied platforms have allowed me to create fresh and trendy content for various organizations, keep fans updated about their favorite players and coaches, and engage their audiences.
#SportsMarketing#WomenInSports#SportsSocialMedia#SocialMediaManager#SportsContentCreator#SportsIndustry#MarketingDeportivo
Marketer & Strategist Solving Business Problems with Creativity, Data & Cultural Insight | Strategist as a Service | Building Iconic Brands with Fortune 500 Experience
Reflecting on the recent Olympics, X undeniably stood out as my primary resource for instant highlights, up-to-the-minute medal counts, and the pulse of trending moments. The X experience as a hub for real-time sports information and discussion is unparalleled.
With major sports like NFL, NBA, NHL, and the UEFA Champions League on the horizon, there's great excitement for how X will continue to transform the fan experience, making it even better, and helping brands connect with fans more effectively.
Echoing this, a recent Digiday piece highlights that with every sporting event, X continues to prove its dominance, reshaping the digital sports fan experience. It's evident that when it comes to engaging with sports in real time, X is indispensable 👇
X (formerly Twitter) might face hurdles for many reasons, but sports isn’t one of them.
Over the weekend, the #Olympics racked up 17 billion impressions, 2 billion video views, and 49 million posts, according to X’s own figures. For perspective, this year’s Super Bowl — arguably X’s top annual event — brought in 10.5 billion impressions, 1.1 billion video views, and 19.2 million posts, per X.
Few platforms are as tailor-made for the real-time thrill of sports as X. The platform has always marketed itself as a place for live conversation. And that’s exactly what X’s execs are emphasizing to advertisers, especially as rivals like TikTok look to posture themselves similarly.
In this piece by Krystal Scanlon, we speak to Monique Pintarelli, Josh Linforth of Genius Sports, and Malph Minns of Strive Sponsorship.
Monthly Social Media Analytics Recap 📲
I'm extremely proud of how the Renegades social channels performed in February, here's a quick rundown of how we stacked up!
We had the #1 Tiktok in all of MiLB, featuring the #1 post with over a million views!
We grew at the 2nd fastest rate of all High-A Ballclubs across all social media platforms, with the fourth most total impressions across all platforms.
On top of this, I'm extremely proud to say we ranked top five in every metric across the board last month! From engagement rate, impressions per platform, engagements per post, and more!
This month checks off two major boxes that our department has been striving to achieve since October. One, to "figure out" Facebook. For the longest time, we ranked middle of the pack in Facebook content impressions and were stagnant in audience growth. Today, I can say we were the fastest-growing Facebook page in High-A last month! Second, Tiktok is my largest focus across our team's marketing strategy this season, so for us to rank #1 in all of Minor League Baseball couldn't make me more proud of our team!
This marks the start of a new monthly series where I'll give updates on our growth and performance! Thank you for reading! 🙂 #socialmedia#milb#socialemediamarketing#sportsmarketing
