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Marketing Director | Brand Strategy, Growth, Leadership | I Help Media Entertainment Companies Drive Brand Growth with $680M+ in Sales Success & Counting

Is Hollywood Returning to Its Roots with Sony's Acquisition of Alamo Drafthouse? This week, Sony Pictures Entertainment made headlines by acquiring Alamo Drafthouse Cinemas, signalling a return to Hollywood's old studio system. With the Department of Justice having lifted a decades-old ban on studios owning theatres, this move brings back vertical integration in the film industry. 🍿 Why does this matter? For decades, the Paramount Decree prevented film studios from controlling both production and exhibition, fostering a diverse landscape of independent theatres and studios. Sony's acquisition, following the sunset of these regulations, is a clear commitment to the theatrical experience, even as streaming dominates the market. 🎥 Alamo Drafthouse, known for its unique movie-going experience, will now be part of Sony Pictures Experiences. Amid post-lockdown struggles, this move aims to rejuvenate cinemas and ensure theatres remain central to film enjoyment. 🎉 Could this spark a resurgence in theatre attendance, or will streaming continue to dominate? How might this reshape the film industry landscape? What are the potential benefits and drawbacks of studios owning theatres again? Share your thoughts below! 🎬 Sony Pictures Entertainment, Prime Video & Amazon MGM Studios, Netflix, Warner Bros. Discovery, The Walt Disney Company, NBCUniversal, Paramount Pictures, Cineplex, AMC Theatres #FilmIndustry #SonyPictures #Entertainment #Cinema #Hollywood #VerticalIntegration #Streaming

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John Kuriyan, MBA

Marketing Director | Brand Strategy, Growth, Leadership | I Help Media Entertainment Companies Drive Brand Growth with $680M+ in Sales Success & Counting

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