Chief Experience Officer | CX Strategy | Brand Loyalty | Customer JTBD | Experience Design | makeit toolit | Behavioral Science | GenAI |
There are 40 unique elements of value that a B2B company can focus on - have you aligned your organization around the B2B elements of value that are most important to your customers? Checkout my B2B workshop series: https://lnkd.in/gjf3wN9 Here are 9 core B2B elements of value associated with ServiceNow that help them differentiate themselves from their competitors: Reduces Effort: ServiceNow automates routine tasks, which can significantly reduce the effort required by IT staff and other employees to manage workflows and processes. Time Savings: Automation and streamlining of workflows lead to significant time savings for ServiceNow customers, as tasks that once took hours can be completed in minutes. Simplifies Business Processes: ServiceNow's platform allows the simplification of complex, cross-departmental business processes by bringing them into a single workflow environment. Risk Reduction: ServiceNow helps mitigate risk by improving visibility and control over IT processes, aiding in governance, risk management, and compliance efforts. Increases Operational Efficiency: The ITSM and operations management solutions offered by ServiceNow can significantly boost operational efficiency across the organization. Information and Analytics: ServiceNow provides powerful analytics and reporting tools that deliver insights into operations, helping businesses to make data-driven decisions. Innovation: ServiceNow’s continuous integration of emerging technologies (like AI and machine learning) into its offerings helps customers stay at the forefront of innovation. Integration: ServiceNow can integrate with a variety of other enterprise technologies, enhancing its value by fitting into and optimizing the existing tech ecosystem of a business. Customer Success and Support (Responsiveness): ServiceNow offers comprehensive support and professional services, ensuring that customers can maximize the value they receive from the platform. IMPORTANT: Customer value propositions must be 'realized' or 'experienced' by your customers - not simply things you 'say' about your company. P.S. If you liked this post, please give it a share, or a simple comment. Insightful 💡or Love ❤️ it! Uncover key customer value propositions leveraging Customer JTBD research methods. Learn more: https://lnkd.in/guntcz2f Customer Centric Solutions LLC #customercentric #customerexperience #valueproposition
Eckhart Boehme did some great work with this.
Thoralf J. Klatt
9mo
Shobhit M. Oliver Bruns ^
Arnaud Pelletier
9mo
Impressive John Gusiff
Chief Experience Officer | CX Strategy | Brand Loyalty | Customer JTBD | Experience Design | makeit toolit | Behavioral Science | GenAI |
9moIt's a great way to analyze any business. Figure out your core value proposition through the eyes of your customers.