John Ghiorso’s Post

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Launching 5 agencies in 2 years. Founded Orca Pacific (exited). Obsessed with B2B growth.

A lot of agencies are glorified nonprofits. From the outside they're doing great: They have happy clients. They're growing top line. They're adding staff. But they aren't making any money. If you're an agency founder in this position, you need to focus on fixing your delivery margin, i.e. the money a client pays for your service minus the cost to deliver it. For a small agency (under 10 people) 60-70%+ is ideal. For a slightly larger agency (10-50 people), shoot for 50-60%. When you get this number to healthy place, you can run a well resourced operation while pushing for rapid growth. You can use your cash to over-invest in growth for as long as you want, and then pivot back to a healthy 25-30% net margin once you have momentum. The key is being fully committed to maintaining your delivery margin. If it starts to creep down, it can become a slippery slope right back to nonprofit territory.

Akhil Mishra

Daily Tips from a Business Lawyer | 🎯 IT, SaaS, and Fintech | Building My Legal Firm | Sharing My Learnings from 400+ Successful Projects (And Counting)

3mo

Most agencies I know just overhire I have met agencies that have 25-50 people team in their org And they don't even need that many people Because they hardly get that many orders or that high-quality orders So they shoot themselves in the foot 

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