John Allsopp’s Post

SpeedCurve | Five ways cookie consent managers hurt web performance (and how to fix them) https://buff.ly/3R3hzj6 Cookie consent popups and banners are everywhere, and they’re silently hurting the speed of your pages. Learn the most common problems – and their workarounds – with measuring performance with content manager platforms in place.Source: SpeedCurve | Five ways cookie consent managers hurt web performance (and how to fix them) ()

SpeedCurve | Five ways cookie consent managers hurt web performance (and how to fix them) https://buff.ly/3R3hzj6 Cookie consent popups and banners are everywhere, and they’re silently hurting the speed of your pages. Learn the most common problems – and their workarounds – with measuring performance with content manager platforms in place.Source: SpeedCurve | Five ways cookie consent managers hurt web performance (and how to fix them) ()

🔍🍪 Since January 4th, 2024, Google's announcement on Chrome's Tracking Protection feature has definitely got the whole industry talking. What does this mean for businesses? 🛠️ With the phasing out of third-party cookies, businesses face new challenges and opportunities in digital marketing. To help understand what this all means we have put together the key points to help you navigate these changes. https://bit.ly/3P2kxU0 #CookielessFuture #B2BMarketing #B2BDigitalMarketing #DigitalMarketing

The Future of Digital Marketing: What Google’s Cookie Update Means for Your Business. A few months ago, Google announced it would cancel plans to eliminate third-party cookies in its Chrome browser which has over 65% of the global market share, a move they had been working on for the past 4 years. While this change might sound like a relief, don’t be fooled – businesses must still adapt their marketing strategies NOW.   Google's new approach, known as the Privacy Sandbox, is set to give Chrome users more control. Users can opt out of third-party cookies and adjust their privacy settings at any time. With consumers now having a choice, relying on traditional cookie-based tracking to target customers is no longer a safe bet.   So, why should businesses act now? Customer Privacy Is Paramount: The world is moving toward more privacy-centric marketing. It's crucial to find new ways to reach and engage customers that don’t rely on tracking their every move. First-Party Data Is Gold: Instead of third-party cookies, it’s time to focus on first-party data collection—like the rich insights gained directly from customer interactions and engagement. Leverage AI & Predictive Analytics: Marketing strategies driven by AI and customer data analysis will help you provide personalized experiences without infringing on privacy. Embrace User-Generated Content (UGC): At Travelgene, we empower businesses to use authentic content shared by their guests to drive engagement. With less reliance on cookies, organic, trust-building content is the future.   It’s time to stay ahead of the curve and rethink your digital marketing strategy in this evolving landscape. Let’s build campaigns that respect privacy while delivering value!   #DigitalMarketing #PrivacyFirst #MarketingStrategy #GoogleUpdate #ThirdPartyCookies #UserGeneratedContent #Travelgene https://lnkd.in/e5psHa9e

This is a massive shift for those of us working in digital marketing. It’s clear that relying on third-party data alone won’t cut it anymore. Now, more than ever, it’s crucial to focus on first-party data, user-generated content (UGC), and AI-driven personalization. What do you think?

#Topics Summary report optimization in the Privacy Sandbox Attribution Reporting API – Google Research Blog [ad_1] Posted by Hidayet Aksu, Software Engineer, Google, and Adam Sealfon, Research Scientist, Google Research In recent years, the Privacy Sandbox initiative was launched to explore responsible ways for advertisers to measure the effectiveness of their campaigns, by aiming to deprecate third-party cookies (subject to resolving any competition concerns with the UK’s Competition and Markets Authority). Cookies are small pieces of data containing user preferences that websites store on a user’s device; they can be used to provide a better browsing experience (e.g., allowing users to automatically sign in) and to serve relevant content or ads. The Privacy Sandbox attempts to address concerns around the use of cookies for tracking browsing data across the web by providing a privacy-preserving alternative. Many browsers use differential privacy (DP) to provide privacy-preserving APIs, such as the Attribution Reporting API (ARA), that don’t rely on cookies for ad conversion measurement. ARA encrypts individual user actions and collects them in an aggregated summary report, which estimates measurement goals like the number and value of conversions (useful ...

"Browser cookies and electric vehicles are radically different technologies but they face the same situation: A delay in adoption. Google's announcement to further delay cookie deprecation in Chrome has created another speed bump in developing optimal first-party data strategies for digital marketing. Marketers are now speculating on how their teams should use their time until the new deadline." Continue reading "Cookie Deprecation: Crunch Time for Marketers, Take 3" #cookies #technologies #delay #Chrome #strategies #digitalmarketing

Let's talk about cookies! 🍪 As you probably heard Google will deprecate 3rd party cookies on Chrome this year, after other browsers have done the same in the last years. This was an expected change. Before we talk about how the industry has adapted to this change with first-party data, I want to explain a little about how these third-party cookies were used for tracking. But first, we need to understand how cookies work. ➡ The cookie is set up on your browser by a domain. So, when you load a page from a specific domain, you can get a cookie setup for that domain. 🖲 For example: If I load in the browser the website someshoppingsite[.]com then a cookie can be set for the domain someshoppingsite[.]com As for tracking ads, the cookies were used (mainly) to track visitor preferences and deliver the products based on their needs. And it worked like this: ▶ traffic was sent to a tracking link (any domain, let's say it was trackmyads[.]com) ▶ a cookie was set on this domain for initial tracking of the visitor and then the user was redirected to the website (mysite[.]com) ▶ once the purchase was done, the cookie for the tracking domain was checked to associate the conversion to the right visitor ▶ and it was possible to access cookies setup from a different domain (the tracking domain) even when you were on another domain (mysite[.]com) Now, with the deprecation, this thing is no longer possible. This is the major change for tracking. This post got longer than expected. 🙂 So, I will explain later how first-party cookies are used now and how you can use first-party data for tracking. The marketing industry has always adapted, and ad tracking is no exception. 🚀

Third-party cookies are at an end... do you know how they used to work for tracking? Check below for details on how 3rd party cookies used to work and what is the major issue with tracking. 👇