Founder @ LeadCapture.io | Lead Capture Software for Performance Focused Marketers & Agencies | Lead Capture Forms + Funnels | Real Time Lead Verification | TCPA Compliance | Routing and more!
Most people think of their website as a digital business card, but that's a huge mistake. Here's my take 👇 The purpose of a website is to ***turn strangers into qualified leads*** who know, like, and trust you enough to at least submit your forms. In other-words, it's the bridge to your sales process. If it’s not doing that, what’s the point? Here’s exactly how I turned LeadCapture .io into a lead generation machine—all organically, without paid ads (yet), they're going on soon. 1️⃣ Added a Demo Funnel Most sites (especially in B2B) rely on a basic Calendly link for demos, but that's one of the dumbest trends to hit SaaS yet. I took a different approach. Instead, I added a multi-step LeadCapture demo funnel right into my demo page. It’s an 8-step funnel (yes, with phone verification). Some marketers might cringe at the ‘friction,’ but screw it — I think it’s good friction. By verifying phone numbers, I know I’m speaking with serious leads, not just tire kickers. 2️⃣ Optimized the Pricing Page Instead of just linking to the demo, I added a lead capture form to my pricing page. I started with a simple question, then followed up with seven more. It might seem lengthy, but this approach pre-qualifies leads and saves me time on calls that won’t convert. 3️⃣ Optimizing for Site-Wide Lead Capture Beyond the demo and pricing pages, I placed a lead capture funnel across other high-traffic areas of my site. To make it engaging, I used onsite messaging to invite visitors to a free strategy call. The Result? My calendar has filled up with qualified leads from SEO, referrals, and word of mouth — all by optimizing my lead capture systems. Improve your process around qualifying and collection leads. Then dump traffic into it. That's how you do it.
