Joe Z.’s Post

A changing market makes strategic business planning at media tech suppliers more challenging than ever. So this panel discussion with company CEOs is very timely. Moderated by Joe Zaller, and called "The Technology Supplier C-Suite: Strategies for an Evolving Market" this session features Zixi CEO: Gordon Brooks, Lawo Deputy CEO: Jamie Dunn, Mediagenix CEO: Fabrice Maquignon, and Ross Video CEO: David Ross. We will be talking about the business of the business, not technology development, product features, or product announcements. And there is a lot to talk about with these companies, including this quick list of some of their activities and announcements: Ross Video commits to five-year, C$236 million investment (including C$49 million from Government of Canada) for high-end live content creation in the cloud - Link: dcft.co/3AXmmO1 Mediagenix acquires media program management solution from broadcast AdTech leader, expands footprint in North America - Link: dcft.co/3AXmmO1 Mediagenix acquired SPIDEO - Link: dcft.co/4gjaUfw Software private equity firm Clearhaven Partners acquires Zixi - Link: dcft.co/4dV4qlG Lawo moves away from hardware for video processing products, and pivots towards a fully subscription based business model for these offerings Zixi Announces Appointment of Marc Aldrich as Chief Executive Officer - Link: dcft.co/3TM82yr Want to suggest a topic or question for these speakers? Drop us a line. This panel is scheduled for Thursday September 12, 2024, at 1:35PM CET. The 2024 Devoncroft Partners Executive Summit | Amsterdam will be held on Thursday September 12, 2024, from 12PM to 6:00PM at the historic Pathé Tuschinski Theater, near the center of Amsterdam. More information is available here: 𝗢𝘃𝗲𝗿𝘃𝗶𝗲𝘄: dcft.co/3Vp3i1C 𝗔𝗴𝗲𝗻𝗱𝗮: dcft.co/3WKWIV4 𝗥𝗲𝗴𝗶𝘀𝘁𝗿𝗮𝘁𝗶𝗼𝗻 (𝘃𝗶𝗮 Eventbrite): dcft.co/3xqZUeq Space is limited. So, if you do plan to attend, please register soon. The Devoncroft Executive Summit is made possible by our sponsors and supporters   Title Sponsor: Zixi   Platinum Sponsor: Google   Silver Sponsors: Akta Tech, Ateliere Creative Technologies, Lawo, LucidLink, Mediagenix, and Ross Video   Bronze Sponsors: Amagi Corporation, Comcast Technology Solutions, Evertz, Matrox Video, NPAW, Qvest, SDVI Corporation, and Video Progetti Srl Supporters: AIMS Alliance for IP Media Solutions, DPP, Hollywood Professional Association, Media City Bergen and Rise

Revenue Operations has become increasingly critical for modern-day media businesses. Growth-oriented RevOps teams know that keeping various functions siloed is no longer viable to enable collaboration and alignment across the organization.   Principal Igor Uroic recently broke down how investing in the right tools and processes is crucial for RevOps success. Plus, how the right structure allows you to achieve your revenue goals. Read the full article: https://lnkd.in/daXJ9shG   #Media #RevOps #MediaGrowth #RevenueOperations

Marc Benioff, the Salesforce CEO, is reportedly negotiating the sale of *Time* magazine to Greece's Antenna Group. After acquiring *Time* for $190 million in 2018, Benioff has leveraged event-based revenue streams to boost income. Yet, the realities of the digital media landscape might be pushing him to reconsider this venture. If finalized, this deal could symbolize a significant shift for legacy media, paving the way for international investment in U.S. brands. Antenna's interest highlights the potential for revitalizing established publications through innovative, multimedia approaches, critical for survival today. Benioff's possible exit may signal that traditional media can't meet the growth expectations typical of tech enterprises. Could this be the beginning of a wave of foreign investments reimagining legacy media for a digital-first audience? It's a timely reminder that adaptability is vital in our rapidly evolving media landscape. What are your thoughts on the future of legacy media?

🚨 Breaking: Chartbeat Secures Strategic Investment from Bain Capital to Fuel Media Innovation! 🚀 Big news in the media-tech world! Chartbeat, a leading media software platform provider, has received a strategic investment from Bain Capital’s Private Credit Group. Here’s how Chartbeat is redefining media operations and driving growth for digital publishers globally: Why It Matters: • Enhanced Product Innovation: With Bain's backing, Chartbeat is set to double down on product innovation and pursue complementary acquisitions. 🔄 • Global Reach: Trusted by over 1,000 media brands in 70+ countries — including The New York Times , The Walt Disney Company, and Warner Bros. Entertainment. 🌎 • End-to-End Media Solutions: Offers a comprehensive suite of content analytics and revenue management tools to boost audience engagement and accelerate revenue growth. Industry-Leading Growth: • Strategic Acquisitions: Under Cuadrilla Capital’s ownership, Chartbeat recently acquired Lineup Systems and Tubular Labs, making it one of the most robust SaaS platforms for media operations. What’s Next? Expect to see new tools, smarter analytics, and expanded capabilities as Chartbeat leverages this investment to innovate further and continue supporting the digital media landscape. 📈 Led by CEO John Saroff, Chartbeat is ready to shape the future of media-tech. 📢 Stay tuned to Future Techly for the latest updates on this groundbreaking initiative and the latest in tech and business! 💥 Source: FinSMEs ♻️ Repost if you think this insight is worth sharing!

🔍 Why Transparency Matters in Media and Business Partnerships 🔍 In today's fast-paced digital landscape, transparency is more than just a buzzword—it's a necessity. At Bluegyfu, we believe that the foundation of any successful media investment lies in clear, honest, and open communication. But it doesn't stop there—transparency is also key to building strong, lasting partnerships. ✨ Building Trust Through Transparency Transparency is about more than just sharing data; it's about building trust. In both media and business partnerships, trust is the cornerstone of success. When advertisers have full visibility into where and how their media budget is being spent, they can make informed decisions that drive real results. At Bluegyfu, we are committed to providing our clients with clear insights into every aspect of their media performance, ensuring they understand not just what is happening, but why. This transparency extends to how we build and maintain partnerships, fostering collaboration and mutual growth. 💡 Empowering Advertisers and Partners with Clarity Without transparency, media investments and business collaborations can feel like a leap of faith. But with Bluegyfu, you can trust that every decision is backed by data, every investment is accounted for, and every strategy is aligned with your goals. We empower advertisers and partners to take control of their media investments with confidence, knowing that they have a clear roadmap to success. 🤝 Creating Strong Partnerships In both media and business, partnerships are built on shared goals, trust, and a mutual commitment to success. At Bluegyfu, we don't just work for our clients—we work with them. By fostering transparent communication and aligning our strategies with your objectives, we create partnerships that stand the test of time. Join us on our journey to create a media landscape where honesty, accountability, and measurable results are the norm—not the exception. Ready to take control of your media investments and build strong partnerships? Follow our page for more insights on building a transparent, data-driven approach to digital marketing, or get in touch with us to start transforming your media strategy today. #Bluegyfu #Transparency #DigitalMarketing #MediaPerformance #DataDriven #Partnerships #MarketingExcellence Photo by Wouter Supardi Salari on Unsplash

Data monetization for media companies can be a major value-driver when it comes to deal-making.

Let's Talk Transparency: The Real Key to Building Trust in Business.

People’s attention spans are constantly scattered… Use this to your advantage! When it comes to Paid Acquisition for Ecommerce, people constantly talk about the whole ‘human’s attention spans are shorter than a goldfish’ and that you must have a “GREAT hook”! Although that isn’t bad advice, we sometimes lean into it. What do I mean? Well, at Digital AgenZ–we use a tactic from time to time to test called “Background Disruptors” See, the weird thing is that people are very observant and will constantly voice/share it in the comment section. Background Disruptors are things that happen in the background that may seem subtle, but sometimes steal the spotlight as almost becomes the focal point to the audience. Examples:  - GRWM video and your cat is messing with a toy in a funny way - Video where someone makes a weird face in the background - Someone else’s reaction is funnier than yours The idea is not to make the background disruptor super obnoxious, but subtle. The opposition will usually say: Isn’t the spotlight supposed to be about the product? Though the short answer is ‘yes’, the goal of Background Disruptors are to boost engagement and get your audience to watch the video multiple times… Remember when you watched a video and looked at the comment section, which resulted in you watching the video again more carefully? Well, this is the same concept. You’re allowing other people to point things out that make other viewers rewatch the video more carefully. Even though the focus is on something else–it still works wonders. It’s crazy–people are detectives out here and will point out the silliest things. So… give them something silly to point out

Media platforms must think about creative as a product. Why? To keep advertisers coming back, you need to find a way to enhance media performance and differentiate your media platform from the competition. The most effective way to do that – is a connected creative solution designed to deliver relevant creative. Advanse adds value to media platforms in several ways: Build customized solutions that are an extension of your media offering.  Bring a whole team of “DCO Experts” team to meet any client demand.  Drive higher retention by connecting deeper into your client’s workflows.  Capture greater share of media budgets with creative that drives higher engagement and performance. The bottom line is this –  from a technology perspective clients want to see media and creative working closely together. Advanse enables media platforms to achieve this desired simplicity.

🌐 Exciting Announcement: Unveiling 3rock Global - Beyond AR! 🌐 Hello LinkedIn community, Thrilled to share a monumental update in our journey – we are now 3rock Global! 🚀 While our roots lie in AR, this transformation signifies our evolution into a dynamic force offering a comprehensive array of adtech solutions. At 3rock Global, we're not just an AR company; we're a multifaceted adtech specialist with a vast spectrum of solutions under our belt. Our commitment to innovation has set us apart, and this rebrand is a testament to our expanded vision. With the strategic insight of Jonathan Durden, co-founder of PHD, we've redefined our identity to showcase our global capabilities. Beyond AR, we offer a myriad of cutting-edge adtech solutions that cater to the diverse needs of the industry.  And here's something truly special – the world's biggest brands continue to entrust us with their advertising needs. It's a testament to our expertise, reliability, and commitment to delivering results. We're proud to be the trusted partner for industry leaders worldwide.  What sets 3rock Global apart? Diverse Adtech Solutions: We've broadened our horizons to offer a holistic suite of solutions, ensuring that we address the evolving landscape of advertising. Global Recognition: We're not just reaching global markets; we're making a significant impact. Join us as we redefine the standards of excellence in adtech on a global scale. Industry Titans as Partners: The fact that the world's biggest brands choose us speaks volumes. Our journey is a shared success story with the industry's giants. To our amazing team, clients, and partners – thank you for being integral to our journey. As 3rock Global, we're geared up for the next chapter of innovation, collaboration, and global impact. Stay tuned for more exciting updates as we continue to push the boundaries of adtech excellence! #3rockGlobal #AdTechInnovation #BeyondAR #GlobalLeadership #AdvertisingExcellence