Let’s be real: if you have a high-performing go-to-market team, attribution between sales and marketing will likely be a gray area. Why? Because both teams are actively, and successfully, influencing leads and deals. Rather than getting tangled in which touchpoint led to success, the focus should be on cohesive strategies that drive growth. When everyone plays their part, the lines blur in the best way possible, showing that it’s less about ‘who gets the credit’ and more about ‘are we winning as a team?’ Unified efforts lead to a shared success, and that’s where true growth happens. Align on revenue metrics that matter and leverage reporting that shows which touchpoints are effective instead of fighting over who gets the credit. #GoToMarket #SalesAndMarketing #Attribution #Teamwork #GrowthMindset
it was the BDR the whole time tho!
This. Had me🤣
Oof, too soon
Inb4 accounting hits 'Reply All' to the confidential pricing thread and turns the discount strategy into an advertorial. Peak sales enablement right there.
Collaboration between sales and marketing boosts success, fostering shared wins and stronger growth! Let's align and grow together! 🚀 #TeamSuccess #GrowthMindset
😅😂
⚡ Making HubSpot even Easier to Use ⚡
1mohahah. you should have two players from the same team fighting for credit and name both "sales rep". that will hit too close to home to every sales rep ever