Joel Kaufman’s Post

Congratulations to the 2024 Indiana Sports Corp, Visit Indy, and the city of Indianapolis! Winners of the 2024 SportsTravel Magazine Awards were recently announced at TEAMS ’24. Indianapolis was dubbed 'Best Host City' and the 2024 U.S. Olympic Team Trials - Swimming won 'Best Amateur Sports Event', marking yet another momentous occasion for Indiana. Learn more about how Indy is making waves in the hospitality industry below: #Indiana #INIndiana #VisitIndiana

THE BEST HOMES TO BUY NEAR WORLD-CLASS SPORTING EVENTS From tennis at Wimbledon to the Monaco Grand Prix, there’s a huge demand for short-term rentals when an international championship comes to town – which means properties in these locations score high

Olympic fever is going to dominate the USA for the next decade if Salt Lake City clinches the 2034 Winter Olympic bid. With LA 2028 looming large after Paris 2024 takes it bows next month, I'm predicting a significant uptick in sport-focused licensing for the next 10 years. During the last US Olympics, in Salt Lake City, there were $4.8 billion in sales recorded. This was an economic boom for Utah, increasing skiing and snowboarding revenue by 67% in the following 10 years. The Olympics are big money for the cities that can handle them. Expect brands to be happy to buy in with sponsorships and lucrative licensing opportunities. https://lnkd.in/e_DVgfT3 #licensing #license #brands #deals

I’m really looking forward to attending the second Las Vegas Grand Prix! There’s something about inaugural events that captivates me, and it’s that "zero-to-one" energy that draws me in. But we all know it’s Year 2 that truly defines the trajectory of an event. Getting from zero to one is actually a moving target for a multi-year event, and I think the great potential of the unknown and what sticks after the second year is what is so compelling to me. Here's why: 1. Continuous Evolution: The journey doesn’t end with the first event; it’s about refining and enhancing the experience to keep it fresh and engaging. 2. Defining Success: What makes an event stand out? Its financial viability and the ability to continuously attract sponsors, participants, and ticket buyers. 3. "Zero to One" comes in many forms. Here are some notable concepts in their execution phase I've witnessed: ⚡ Launching entirely new concepts globally (like Formula E)  🏎 Re-inventing established events in new venues (like F1 in Austin, Miami, Vegas)  👯 Inviting a diverse fanbase to your new venue (like MotoGP, WEC and many others at the Circuit of The Americas)  🏙 Bringing your event to where the fans already are (like IndyCar in Nashville, or any new race on a street circuit) 🤝 Introducing your service to potential B2B customers at established events (like CrowdStrike's new sponsorship at the centenary of the 24 Hours of Spa) The energy created in Year 1 is crucial for propelling an event into its second, third, fourth, then fifth year, when the culture that defines an event is stabilized. Las Vegas has worked hard to create a sense of place and culture for itself over the years, especially regarding major sporting events. For better or worse, the expectations for them to knock it even farther out of the park for the sophomore F1 race are high. ❓ If you'll be in Las Vegas, or watching the F1 race from home, what are your expectations for Year 2? 📧 And, if you’re in the motorsports, creative, or events space and want to connect in LV, feel free to reach out! #F1 #LasVegasGP #Motorsports #EventManagement #SportsBusiness

Great to see a new strategic framework for major events from UK Sport, building on the success of previous major events strategies. The UK is recognised for having world-class expertise for hosting and delivering major events (whether sports events, cultural, festivals, business events, conferences, exhibitions, and all other event types). This UK Sport strategic approach includes five guiding principles: - Reach and resonance. - Collaboration. - Insight. - Impact. - Resilience While this strategy has a major sports events focus, a number of the actions identified would help the development of the wider events industry, as we know the infrastructure, supply chain and expertise for delivery is drawn from across the events industry and beyond. With all the challenges around the world at the moment, it would be fantastic if UK government could acknowledge the final sign of success, "Events strengthen the UK's international reputation" (p. 14) and provide the business environment, support and funding for the events industry (and this strategy) to succeed. #uksport #ukevents #sports #events #management #strategy

Interesting discussion about how sponsors should activate at live events. #eventmarketing #experiential #experientialmarketing #events #eventlife #brandactivation #brandstrategy #storytelling #consumerengagement #fanengagement #sponsorships #partnerships #agencylife #sportsbiz #entertainment #tourism

🛶 [Sports Biz News]🇳🇿 CRNZ and Zhik Sign 5-Year Deal: A Partnership Supporting Elites and Grassroots 👏 Canoe Racing New Zealand (CRNZ) has announced a new 5-year partnership with Australia's high-performance water sports apparel leader, Zhik. This collaboration aims to provide cutting-edge team wear for CRNZ's high-performance teams while supporting grassroots paddling initiatives. The partnership between CRNZ and Zhik is set to revolutionize the landscape of canoe racing in New Zealand. By integrating Zhik's advanced technology and design, CRNZ's teams are expected to see significant improvements in performance and team cohesion. This strategic alliance is not only about enhancing athletic performance but also about reinforcing the professional image of the sport. Graham Oberlin-Brown, CEO of Canoe Racing New Zealand, emphasized the importance of this partnership. "Partnering with Zhik marks a significant milestone in our efforts to elevate the appearance and profile of our international teams, while also supporting our community at the grassroots level. Zhik’s commitment to innovation, excellence, and sustainability aligns perfectly with our goals, and we're proud to welcome them on board." For Zhik, this partnership offers a unique opportunity to showcase their products on an international stage. Johnny Rogers, Head of Sponsorship, Partnerships, and Marketing at Zhik, expressed his enthusiasm. "Zhik is a performance-driven brand dedicated to producing innovative gear that pushes technological boundaries and advances the industry. We collaborate with world-class athletes and enthusiasts to harness generations of water sports knowledge." From a sports marketing perspective, this partnership is a strategic move that benefits both parties. For Zhik, it enhances brand credibility and visibility through association with a leading canoe organization. For CRNZ, it boosts team performance and image, attracting more support from sponsors and fans. This partnership underscores the importance of community support and the development of future athletes. #glocalsportsnews #sportsmarketing #sportsnews #sportsbusiness #marketing #branding #pr #brandingstrategy #marketingstrategy #prstrategy #businessstrategy #advertising #canoeracing #zhik #newzealand #watersports #partnership #athletesupport #grassrootssports #teamwear

DON PR has Exclusive sponsorship opportunities in Formula E with teams and drivers during the Monaco Formula E 2024 - 27th April Sponsoring in Formula E offers several benefits. Firstly, it is a platform that promotes the transition to electric mobility, sending a powerful message about the importance of sustainable transportation. By associating your brand with Formula E, you can showcase your commitment to environmental responsibility and innovation. Secondly, Formula E provides a unique opportunity to engage with a global audience. The championship races take place in major cities around the world, attracting a diverse and passionate fan base. This allows sponsors to reach a wide range of demographics and increase brand visibility on a global scale. Additionally, Formula E offers exclusive sponsorship activities, allowing sponsors to create unique and memorable experiences for their target audience. These activities can include hospitality events, driver meet and greets, and behind-the-scenes access, providing sponsors with opportunities to build relationships and enhance brand loyalty. Overall, sponsoring in Formula E not only offers the chance to align your brand with a forward-thinking and sustainable sport but also provides a platform to reach a global audience and create meaningful connections with fans. More information - https://lnkd.in/ehzuB4Xk Submit you EV opportunity via this link for consideration - https://lnkd.in/dcvSMynH #ev #sustainability #innovation #opportunity #formulae

⚽️ [Sports Biz News]🇩🇪 SSV Ulm Promoted to 2. Bundesliga! LIQUI MOLY Becomes New Main Sponsor👏 SSV Ulm 1846 Fußball (SSV Ulm) won the 3rd division last season, earning promotion to the 2. Bundesliga. This increased exposure opens up new opportunities for sponsorship. Ulm-based company LIQUI MOLY, previously a sponsor, has now expanded its role to become the main sponsor. For the next five years, the LIQUI MOLY logo will feature prominently on the team's jerseys. This partnership is a crucial step for both SSV Ulm and LIQUI MOLY, enhancing the club's brand value and increasing the sponsor's recognition. ⚽✨  This collaboration also showcases the importance of regional partnerships in sports marketing. With LIQUI MOLY's strong presence in the automotive industry, their commitment to SSV Ulm highlights the synergy between local businesses and sports teams. The increased visibility in the 2. Bundesliga will not only benefit the club but also provide LIQUI MOLY with a broader platform for their brand. This partnership will help drive community engagement and emphasize corporate social responsibility (CSR) and environmental, social, and governance (ESG) goals. By leveraging this promotion, SSV Ulm can attract more fans and sponsors, ensuring sustainable growth and long-term success. The combination of sporting achievement and strategic sponsorship underscores the vital role of brand alignment and regional loyalty in modern sports business. #glocalsportsnews #sportsmarketing #sportsnews #sportsbusiness #marketing #branding #pr #brandingstrategy #marketingstrategy #prstrategy #businessstrategy #advertising #ssvulm #liquimoly #2bundesliga #football #promotion #sponsorship #germany #bundesliga #CSR #ESG

Spotlight On: Melvin Tennant, II MA, CAE, President & CEO, Meet Minneapolis, Kiwanis International, USA Gymnastics Olympic Trials 4 min read July 2024 — In an interview with #Invest:, Melvin Tennant, president and CEO of Meet Minneapolis, spoke about returning to pre-pandemic levels in #hospitality jobs, attracting new #visitors through #events and #convention planning, and the importance of #artsandculture to attracting new visitors. “We are the largest city in this region, and we have arts and culture, #sports, and restaurants, so we are trying to leverage being that hub of activity in this regi-Pon,” he said. READ MORE: https://lnkd.in/gGaqE3CT