Joe Del Regno’s Post

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Driving growth through transformational performance marketing, innovation, and e-commerce

My alma mater, The Kellogg Graduate School of Management, published a new study today demonstrating that consumers are more likely to buy goods and services from sellers who they perceive as being authentically passionate about what they do. This does not surprise me. Throughout my career, I have followed the “passion meter”, not just towards innovation and marketing strategies I’m passionate about, but what my teams are passionate about. Passion, backed by analysis and vetting, is a powerful force for driving success and exponential growth. A few years ago, I reflected on the power of passion and wrote the following belief statement that inspires me to this day. Here’s to hoping it inspires others: “I believe that passion, only great passion, can drive the soul to create great things: ability is not as uncommon as people think; hard work is all too often required to accomplish everyday tasks at even a mediocre level; intellect for intellect's sake alone is unlikely to deliver transformational results. I believe that whether it be athletic competition, business, art, or science, the difference between the ordinary and the extraordinary is the willingness, indeed, the irresistible desire, to put your all into something not just for the sake of accomplishing it, or because others expect it of you, or because you are being paid to do it, but because you love it, because the sheer joy of creating something different, better, and more special than has ever existed takes over your mind, and consumes your heart and your soul to the point where all else ceases to exist, time stands still, and all that is is the moment at hand and the glorious act of creation. I believe that is passion, and whether in the context of an athletic record, a lunar landing, or a business success, it is what drives us to go beyond the best and enter the realm of the miraculous.”

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Chet Baker

Senior Vice President | Sales | Business Development | Partnerships | Strategy | Innovation | Collaboration | Startups | Global Markets

2w

Yes indeed, passion can be the fuel that powers the engine of creativity and accomplishment. It's hard to find any truly transformative accomplishment that wasn't backed by major amounts of passion. Imagine 1969 without the return of mankind from the moon. Getting there was an aeronautic and scientific breakthrough. Getting back was the passion.

Shannon Shallcross

Keynote Speaker | InsurTech | Founder

2w

Such a great message. This reminds me of a quote from Christian Dior—“Whatever you do – whether for work or pleasure – do it with passion! Live with passion.” Thanks for sharing this, Joe!

Wendy Gawlik

Director, New Media with the nation's top outplacement firm ◆ Helping exiting employees take the next best step, whether its starting a new job, transitioning to a new career or launching a new business

2w

Joe Del Regno: What an encouraging belief statement! Passion is a transformative force, and this captures how it drives inspiration and innovation. Bravo!

Tony Renzi

Weeks & Leo, Co., Inc. — Vice President - Sales & Marketing | The Renzi Group, Inc. — Founder | Proudly Served - USMC Vet

2w

Thanks for sharing Joe — I personally witnessed your passion while we recommended & sold bath product programs at the Village company!

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