Joe Towns’ Post

**Why Sports Governing Bodies Should Hire Our Media Graduates** The post below this one is by Cameron Hitt. Cam is a student on our Sport Broadcast MSc cohort this year, he has a month left before he finishes his degree, but he's already been snapped up by Welsh Boxing as their new Content and Comms Officer. He was one of our stand-out students in the 23/24 group, a winner of our "Best Broadcast All-Rounder" award, and someone as comfortable producing a live programme as he is presenting it, so it's not surprising he's gone straight into full-time employment. When it comes to graduate employability Cardiff Metropolitan University leads the way in Wales and we're increasingly seeing our grads jump into roles within media teams at sports governing bodies and pro sports organisations. These positions are a perfect fit for students who bring an "all-court" skill-set to the party, can shoot, edit, script and voice a news package, produce video podcasts, make stylised multi-cam features, edit highlights and use their Adobe skills for digital content creation and social media management across all platforms. What Cameron offers on top of all that is an instinct for a good story and an aptitude for quality storytelling. Cam's work placement this year was with Welsh Cycling, recently rebranded as Beicio Cymru, another exciting and progressive Welsh sports governing body. When Cam told me last year he was doing his final project documentary on an athlete from Carmarthen called Emma Finucane I had to google the name to see who she was!. 9 months on and she's one of Wales' greatest ever Olympians. Cameron's film about Emma will be released soon. So, in his new role he'll be able to utilise all his film-making talents into telling all the amazing stories to be found in Welsh boxing. I guess my point with this post is... if you are a small or medium sized sports governing body looking to grow your profile, raise exposure for your sport, build your brand, shout a bit louder about your events...then we probably have a graduate who can help tell your story. So give me a shout if that's what you need. It's a crowded market place post-Olympics, kids have got so much choice in terms of what sport to take up, what sport to watch on the weekends, and if you are trying to attract Gen Z to your product, then you need some Gen Z creative storytellers on your team. Congratulations WELSH AMATEUR BOXING ASSOCIATION LIMITED on a smart hire w/ Cam. And he’s not the first of our grads to find work in the media dept of an NGB organisation or pro team: Ethan Harris is Content Lead at the FAW, Abigail Godsall is with Welsh Gymnastics , Steffan Alun Leonard has been on a 1 year internship w/ Team Wales, several of our students were interns w/ WRU this year, as well as Dafydd Jones at Cardiff Rugby, Bhavya D. at Glamorgan Cricket, Matthew Leon at Bath Rugby, Richard Early at Aberdeen Football Club & Greg Caine at Liverpool Football Club, all in full time staff positions.