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Relationships over Transactions | Connecting 3PL professionals (collaborative + entrepreneurial) into supply chain ecosystem for sustainable, long-term growth | Capacity solutions for warehouse occupants.

Walmart + Growth Algorithm > Offsetting low margin activities (#ecomm + groceries) with high margin activities (ad revenue) Macy's + Polaris Plan > weighing customer's lifetime value rather than focusing on single purchases > deep dive into analytics > pushes multi-item online purchases via personalized discounts, results in lower #shipping costs > Allbirds > Flowing in the opposite direction of traditional e-commerce brands (online > brick and mortar) > consumers who visit the website AND physical locations spend 50% more > Digital spending best source of new customers and 80% of spending Best Buy + subscription membership + ad revenue > Ad revenue = margin expansion (less discounts + shipping costs) > Helps track best/worst customers EXPRESS > Better tracking and #analytics of #dtc brands > #sustainability push Target > Ad revenue growth > personalized deals (70% success rate) superior to mass discounts (40%) >Use media to make it personal By James Hercher @ AdExchanger Featured: Joseph Zwillinger + Mike Bufano + Matthew Bilunas + Corie Barry + John M. + Jeff Gennette + tim Baxter https://lnkd.in/gQpxfv3h

Window Shopping: How Retailers Are Rethinking Their Businesses For The Digital Age | AdExchanger

Window Shopping: How Retailers Are Rethinking Their Businesses For The Digital Age | AdExchanger

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