Joe Marston 🚀’s Post

Stop Sending Snooze-Worthy Emails This December (Do This Instead)! December is here, and if you’re still sending out “20% off everything!” emails, we need to talk. You don’t win December by being predictable. You win by bringing the heat and leading with novelty. What’s novelty? It’s using messaging and strategies that break through the holiday clutter and grab attention in crowded inboxes. Here are 4 quick-hitters you can use today: 1️⃣ Bring back discontinued products. 2️⃣ Create holiday season & Christmas bundles. 3️⃣ Launch new products. 4️⃣ Run limited editions of exclusive items. Stop being generic. The “20% off everything!” email is a snooze fest. Everyone’s doing it, which means your customers are ignoring it. 💡 Bottom line: Lead with novelty. Stand out. Clear stock. And make December your best month of the year. What’s your go-to move for spicing up holiday campaigns? Drop your ideas below 👇 #RetentionMarketing #RetentionStrategy #RetentionTips #HolidaySeason

Ah, Bank Holiday Monday – the sacred day of rest, BBQs, and, let's face it, a lot of travel. 🚗💨 With everyone hitting the road to make the most of the long weekend, guess where they're all inevitably stopping? That's right, the fuel pump! Now, let's talk about timing. Picture this: queues of holiday-goers, all waiting their turn at the pump, bored...and bam – your ad catches their eye. Perfect timing, perfect placement. Welcome to the world of AdNozzles, the unsung heroes of direct advertising. This isn't just any ad space; it's a captive audience goldmine. More Traffic, More Views: Bank Holiday travel rush? More like the golden hour for your ad visibility. Engaged Audience: Have you ever seen someone happy to be waiting in line? Neither have we. Your brand ad becomes the knight in shining armour, offering a slice of entertainment—or distraction, at the very least. Location, Location, Location: Local, regional, nationwide – customise your reach.  So, why not turn those Bank Holiday queues into a marketing win? Throw your brand into the mix and make those AdNozzles work for you. Ready to fuel your brand's visibility in time for the next Bank Holiday? Message us today.

It's almost Halloween 🎃 and a bank holiday weekend. While your business may not necessarily embrace the Halloween theme, clients must know how to contact you. When a customer or prospect searches for your services on Google Search or Google Maps, companies that display accurate bank holiday hours, locations, products, and services at a glance demonstrate a client-centric approach. What you should do: 1. Update Your Bank Holiday Hours: Ensure your GBP accurately reflects all locations' bank holiday business hours. This will help customers know when you're available and closed for specific days. Stay ahead by planning these updates today! 2. Highlight Special Holiday Deals: Drive engagement by showcasing any offers on your Google Business Profile. Most businesses can create attractive offers, regardless of their line of business. It is proven that products and services with offers experience a 30% increase in clicks, so you must consider how to incorporate an offer. Instead of a discount, you could provide a complementary service at a discounted fee or for free. 3. Add All Products and Services: Don't miss out on potential customers by not listing all your available products and services on your Google Business Profile. Ensure your business profile is comprehensive and up-to-date so potential customers can easily find what they want. Google needs to know as much as possible about your business in order to showcase it to relevant searchers. Remember that Google regularly adds new product and service categories, so this needs to be monitored continuously. Many business owners are time-poor and consistently need help monitoring and updating their Google Business profiles. Would you consider outsourcing the management of your Google Business Profile to an expert? Marketing4You offers an affordable monthly update service. With regular updates, you can improve your ranking on local searches, especially on Google Maps and Google Search, making it easier for potential customers to discover your business on mobile devices. Are you ready to take your online presence to the next level this Halloween and beyond? Contact us today to learn more about our services! You can email [email protected] or call (083) 3456744 to talk about your requirements. Wishing you a frightfully successful Halloween! 👻 #halloween #googlebusinessprofile #localmarketing

Ah, Bank Holiday Monday – the sacred day of rest, BBQs, and, let's face it, a lot of travel. 🚗💨 With everyone hitting the road to make the most of the long weekend, guess where they're all inevitably stopping? That's right, the fuel pump! Now, let's talk about timing. Picture this: queues of holiday-goers, all waiting their turn at the pump, bored.... and bam – your ad catches their eye. Perfect timing, perfect placement. Welcome to the world of AdNozzles, the unsung heroes of direct advertising. This isn't just any ad space; it's a captive audience goldmine. More Traffic, More Views: Bank Holiday travel rush? More like the golden hour for your ad visibility. Engaged Audience: Have you ever seen someone happy to be waiting in line? Neither have we. Your ad becomes the knight in shining armour, offering a slice of entertainment—or distraction, at the very least. Location, Location, Location: Local, regional, nationwide – customise your reach.  So, why not turn those Bank Holiday queues into a marketing win? Throw your brand into the mix and make those AdNozzles work for you. Ready to fuel your brand's visibility in time for the next Bank Holiday? Message us today.

With Christmas just around the corner, it’s the perfect time to optimise your Google Ads with spend and strategy so you're in good shape over the festive season 🎄 Here’s a quick checklist: 👉 Performance trends: Use insights from last year to adjust bids and keywords to get the most from your budget. Do this by looking at last years data by day and seeing which days in the month drove the highest number of enquiries. 👉Business hours: Update your holiday hours on Google My Business and your website to keep customers informed. Do this by going to your business profile and updating the special hours section. 👉Ad scheduling: Running festive offers? Schedule Christmas ads to pause after December 25th and switch back to always on messaging. Do this by using automated rules at ad level. Got any more ideas to add to the checklist? Let us know in the comments

With the shopping holidays looming, be ruthless about simplifying. Simplify your offers and deals. Simplify your messaging. Simplify your merchandizing and user-flows. Simplify your marketing. Simplify your email and SMS campaigns. Remove clutter. Remove unnecessary copy and images. Streamline. Never underestimate the headspace cost of complexity. It will ultimately slow you down.

𝗙𝗿𝗲𝗲 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗙𝗿𝗶𝗱𝗮𝘆: 𝗪𝗮𝗿𝗺 𝗶𝘁 𝘂𝗽 𝗞𝗿𝗶𝘀! Most of us are well familiar with the necessity of warming up new sending domains and IP addresses*. Many of us may 𝘯𝘰𝘵 be aware, or may fail to recall, the importance of also warming ahead of higher volume events, such as BFCM. The holiday promotional season finds many of us substantially increasing our send frequency as well as dusting off our unengaged segments, thereby significantly increasing our overall send volumes. This increase in volume should not suddenly happen on November 28. Begin slowly but steadily increasing your send volumes and frequency now to help reduce the potential for negative impact on your deliverability or sender reputation. • Gradually fold in small portions of your unengaged audience • Send an additional message or two each week • Test drive a few promotions (never hurts to get an early crack at holiday budgets) • Keep a close eye on deliverability and inboxing and make any necessary adjustments to stay above risk limits. Did I write about this a few weeks ago? Yes. However, the client conversations I’ve had over the last 2 weeks compelled me to post a reminder. Reinforcement through repetition and all that.  Plus, I get to brighten your day with a pic of Kris Kross wearing Santa hats. (RIP Chris Kelly, thanks for all the good times. It’s always 1992 when one of your songs queues up on my playlist.) * (For those who may be unfamiliar with this process, “warming” is the practice of sending a small amount of marketing emails, and gradually increasing the quantity each day until one reaches the total volume of their audience. This practice serves to steadily increase the positive reputation and authority of your sending domain and helps to mitigate the risk of your messaging being perceived as SPAM.)

I hate to be *that* person BUT if you haven't already started, it's time to Start Thinking About Christmas. Now I know, we’re still soaking up the "Summer" but if you start planning your Christmas activity now when December arrives you’ll have more time for eggnog and festive fun! Not sure where to begin? Here are a few pointers to help: 1️⃣ Reflect on Last Year’s Successes 📊 Check your analytics! What emails had the most conversions? Which website content saw the highest engagement? Which social posts had the most comments and reach? These insights are gold for this year’s campaign. 2️⃣ Identify Your Ideal Client 🕵️♀️ Dive deep into who they are. What drives them? Are they bargain hunters or do they prefer sustainable options? This helps shape your messaging, creative content, and choice of channels. 3️⃣ Share Your Values 💬 Ensure your messaging reflects who you are as a business. Customers want to connect with brands that share their values. 4️⃣ Utilize Your Email List 📧 Reach out to past customers with details about new products, services, or events that align with their previous purchases, and highlight what’s new. Need more support? Book in for a Power Hour we can chat about what you want to achieve and come up with a plan to get you there AND because I love Christmas I am offering £50 off all power hours booked before the 20th September with the code FESTIVEAF. Head on over to the link below to book, slots are limited. https://buff.ly/3L48tPs #MarketingConsultantUK #MarketingSupport #MarketingAdvice #MarketingTips #SmallBusinessUK #SmallBusinessSupport #SmallBusinessTips #SmallBusinessMarketing #SmallBusinessMarketingTips #SmallBusinessStrategy #SmallBizOwners #SmallBusinessCommunity #UKSmallBusiness #BizOwners #SmallBusinessHelp #SmallBizSquad #SmallBizClub #SmallBizUK

🎄✨ Holiday Tip for Small Businesses: Spread the Cheer AND Your Brand! ✨🎄 The holiday season is the perfect time to connect with your customers in meaningful ways: 🎁 Offer Limited-Time Holiday Deals – Create urgency and boost sales with festive promotions. 📸 Deck the (Social Media) Halls – Share behind-the-scenes holiday prep, customer stories, or special giveaways. 🌟 Show Gratitude – Send personalized thank-you notes or small gifts to loyal customers and partners. 🛍️ Shop Small, Support Local – Collaborate with other small businesses to cross-promote holiday cheer! Spread joy while building your brand this season. Your customers will remember the warmth of your business all year long! #SmallBusinessTips #ShopSmall #HolidayMarketing #ChristmasCheer #SupportLocal

🎶"It's the most wonderful time of the year!"🎶 More like the most stressful time of the year. The holiday season is filled with joy and celebration, but for marketers, it can bring a lot of challenges. From managing important campaigns to meeting year-end goals, December is one of the most stressful months. Shout-out to all the marketers this holiday season, we feel ya! Comment an emoji that describes how you are feeling. #MarketingQubed #HolidayMarketing #DetroitMarketers