Joe Maceda’s Post

You might not think that The Penguin show and Joker movie, the Pac-12, and Chick-Fil-A have much much in common, but they all represent the shifting meaning of "brand" in the post-modern media world. All of them are pushing the limits of brand power by attempting to extend well beyond their core reason for being. But the differing ways they are attempting to do it provide some big lessons for brand marketers. #branding #brandmarketing #marketing #strategy #chickfila https://lnkd.in/euWXt_Vj

Holy Brand Extension, Batman!

Holy Brand Extension, Batman!

reasonwhimsy.substack.com

My man always with the colorful and well thought out analysis. I’m a brands footprint should be wider and own the lifestyle.

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