Joe Karasin’s Post

Retailers, what's more important: brand or revenue? ⚖️ In this recent piece in Retail Merchandiser Magazine, Virtualstock's CEO Ed Bradley considers how retailers can build a digital empire that simultaneously delights customers and increases company profitability, drawing upon lessons from one of Britain's most iconic heritage brands: Barbour. Read the full article here 👉 https://lnkd.in/exw2QsDb

Here are 4 reasons to sell your products through retail stores: 1. The Power of a Megaphone: Think about all the times you've discovered a new product while shopping in a store? Retailers offer a loudspeaker for your brand, amplifying your reach. Plus, being featured alongside big names can skyrocket your brand's credibility. 2. The Retail Matchmaker: Retail can be like a matchmaker for your product and customers. With the right retail partner, your products are perfectly “matched” to your target market. Retail sales associates help bring your product into the hearts and homes of your customers. 3. The Logistical Guru: Navigating the world of distribution and customer service can be a maze. Retail partners smooth out the bumps in the road from warehouse to customer hands. This partnership allows you to focus on what you do best - creating amazing products. 4. Simplified Selling: Direct-to-Consumer requires substantial investment in advertising. Retail simplifies this with booking orders and selling through established channels. You get a straightforward sales process without paying the Meta tollbooth. Did I miss anything? What do you think about bringing products to retail vs DTC?

Do you want to unlock the benefits of becoming a platform business? 🫵 📈 The e-commerce market is booming, with immense opportunities as more brands embrace Direct-to-Consumer (DTC) sales channels 🛒 Discover how leading online retailers like Otto and Limango can enhance your DTC strategy by reading our blogpost: https://hubs.la/Q02FsyxD0 🚀 Ready to explore the potential DTC holds? Contact us today to learn more about platform business and its opportunities for your brand: https://hubs.la/Q02Fsrr90

With more opportunities to shop online and in-person, small businesses are increasingly tasked with finding new ways to capture consumers’ attention. But with innovation comes opportunity. Here are three ways you can help increase foot traffic to your stores. #TotalRetail #RetailIndustry #BrickandMortar #SmallBusiness #Retailers

When bricks and mortar retail buyers lose sight of what consumers are really looking for, they run the risk of failing to deliver what their employers actually pay them to do. If senior retail management continue to fail to stay ahead of the market, they become the lawful prey of the e-commerce giants whose key strength is not innovation but price advantage in the same old low-risk, (low margin) big brand controlled, established categories. E-tailers are not renowned for being pioneers of new tech. They are self confessed ‘amateurs’ in launching new, market diversifying products, IE new products to new markets. Their strength lies mainly in delivering products the customer already understands at a lower price. So when new manufacturers come along, with ground breaking, customer proven innovative products, why do so many retailers react in a negative way? They say ‘no one knows your brand’ or ‘we don’t think there is a market for this’. Do any of you remember a time before Dyson vacuum cleaners? I do, as I was present when James Dyson presented his first product to Rumbelows in 1993. I can tell you now, we (Rumbelows) were not his first choice customer, but we became his first retail partner. I you are a bricks and mortar retail concern and you want to stay in business, you need to seek out innovation in order to attract customers. It’s a simple truth. You will not beat etail if you have nothing more than ‘customer service’ to offer. Am I wrong?

Five Tips for a Never like Before Retail Store Experience Retail stores became the talk of the town in 2019! There were many successful online retailers, along with brick-and-mortar stores. In this modern era, it is important for businesses to have a stable online presence. After all, most people surf the internet before stepping out for goods and services. https://lnkd.in/g_kVUJ6U #businessplanning #RetailInnovation #StoreExperience #transformation #OnlinePresence #CustomerEngagement #technology #InnovativeStores #retailers #customerservice #ShoppingTips TYCOONSTORY MoEngage Videowise | eCommerce Video Platform McKinsey & Company

As LS&Co. pivots to becoming a DTC-first retailer, teams throughout the company are focused on ensuring we meet our fans wherever they like to shop and delivering a best-in-class experience on all our channels — including e-commerce. Learn more about our growing e-commerce channel and discover how teams have been improving our digital fundamentals ⬇️ https://lnkd.in/e3NryP26

🌐 Do you want to transform your business 💼 into a digital commerce platform? 📈 Reach more buyers and distributors effortlessly with our help. Festival Offer Price @ ₹ 18,999 #OnlineShopping #Retailers #RetailStore #ShopLocal #SupportSmallBusiness #SmallBusiness #SmallBusinessOwner #WomenInBusiness

Which would you rather have: A store with an EBITDA multiple of 3.46 or A store with an EBITDA multiple of 6+? All successful ecommerce stores with high value multiples all do one thing. This thing: - Creates a cohort of your best customers - Creates higher brand loyalty - Creates subscriptions - Creates better LTVs What is it...? Find out by watching this short video.

Are you considering taking your retail business to the next level and expanding its horizons? 🚀 This article dives into strategic ways you can scale up for success: - 10 strategies for scaling, from new locations to product offerings - Insights on leveraging data, loyalty programs, and franchising - Tips on tapping into niche markets and diversifying sales channels Discover how innovative brands like Birchbox and LifeLine Repairs have successfully implemented these expansion ideas. Time to grow your retail business smartly! 💡🛍️ https://lnkd.in/gfCmT_DZ