Joe Jackson 🔥’s Post

Name: Joe Jackson 🔥 on LinkedIn: #automotive #autodealers #automotiveindustry #carbusiness #automotivesales… | 10 comments
Uploaded: 2024-10-03T04:19:42.324Z
Duration: 1 min 38 s
Channel: Joe Jackson 🔥

Joe Jackson 🔥

2mo

🔥🚙 🚀Used Car Managers, General Managers, Dealer Principals, and Automotive Professionals 🚗🔥🚀 AccuTrade’s Brian Kramer and David Long discuss why you can’t pay too much for the right used car. David Long’s All Things Used Cars... Every Friday morning at 9AM EST/6AM PST. Jump into the conversation or be a 🪰 on the wall like me! Either way, you’ll walk away with amazing insights and actionable tips that you can implement at your dealership TODAY to make you and your bottom line better immediately. 💰🤑💵💲 👀 in the comments for a link to the full episode replay of What It Takes To Be Profitable. #automotive #autodealers #automotiveindustry #carbusiness #automotivesales #newcarsales #usedcarsales #usedcardealer #sales #cardealership #davidlong #allthingsusedcars

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See a lot of dealers with a high cost to market, but also selling cars for a high price to market. And the key is knowing which cars are which. And I think that's an art form. But I see a lot of CarMax, Carvana and other public franchise retailers that are selling some of these cars for 100 and 1000 and 12115% of market. So they don't mind putting up, you know, 98% cost to market in the car. That's all I would say about cost to market is that on the right card, you shouldn't be afraid of it and it shouldn't be too high, whatever, you know. Trying to be an 84% cost to marketer or 85% cost to market. I would rather be at 95% of cost to market on the right cars then 85% cost to market on the wrong cars. A Amen. You almost can't pay too much for the right car. And you almost can't pay too little for the wrong car. I totally agree with that. A lot of people will take that 85% number and just extrapolate it across the board when on some cars you should be at 78% and on some cars you paid 95%. And I think that's a whole nother episode is what? How do you determine that? And you know the reason that I asked you a week or two ago to provide me with that information from my New Jersey customer. For that exact and specific reason, there are certain cars that deserve and require us to be in the 95. Maybe 98%. If you're going to get the car, that's where you got to be. No if fans or butts about it. And if you're trying to buy every single car at 8085% and it's one of those cars that you're not getting for 8085% and you should be retailing for 110. Totally agree.

Joe Jackson 🔥

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Joe Jackson 🔥

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Join All Things Used Cars now. It’s free but the content is priceless.

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Paul Singh

Pre owned operations manager

2mo

Those numbers include recon transportation auction fees?

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Don Brady 😎🌴

p.s. I ship cars. VP of DEALER SUCCESS for ShipYourCarNow/President of Don Brady Consulting INC 33.5k followers

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😎🌴

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Joe Jackson 🔥
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