MOCK & ROLL. Nielsen Data shows that over 82 percent of people who purchase non-alcoholic beverages also buy alcoholic ones. Significant. An eye opener. The big opportunity in non-alcoholic beverages is not sobriety. The big opportunity is moderation. We launched Bar Diver Mocktails so that sober drinkers - those who don't drink alcohol, and more importantly those who are not drinking alcohol at the moment - can enjoy the same celebratory experience that an alcoholic cocktail drinker enjoys, in a spirit-free medium. An exclusive focus on sobriety is too limiting for real scale. The opportunity is bigger when you include cross-over of alcohol drinkers who practice some level of moderation – from Drayanuary, to Sober October, to simply reducing alcohol consumption sporadically – drinking less during an evening for responsible driving concerns or reducing weekly alcohol consumption for wellness reasons, etc. NO ALCOHOL. NO COMPROMISE.
Spot on 🎯
Huge upside remains in this space.
Very insightful!
I help free you from drinking. Certified Alcohol-Free and Sobriety Coach. Founder, AF With A Twist. Certifications from This Naked Mind Institute and in Affective Liminal Psychology.
3moYes, this is the real market opportunity. Over time we may see a switch to a larger group of those choosing total abstinence, but any reduction in drinking is great and these look like "badass" options. Great.