Joe Heron’s Post

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Founder at Blue Sky Miners Inc.

MOCK & ROLL. Nielsen Data shows that over 82 percent of people who purchase non-alcoholic beverages also buy alcoholic ones. Significant. An eye opener. The big opportunity in non-alcoholic beverages is not sobriety. The big opportunity is moderation. We launched Bar Diver Mocktails so that sober drinkers - those who don't drink alcohol, and more importantly those who are not drinking alcohol at the moment - can enjoy the same celebratory experience that an alcoholic cocktail drinker enjoys, in a spirit-free medium. An exclusive focus on sobriety is too limiting for real scale. The opportunity is bigger when you include cross-over of alcohol drinkers who practice some level of moderation – from Drayanuary, to Sober October, to simply reducing alcohol consumption sporadically – drinking less during an evening for responsible driving concerns or reducing weekly alcohol consumption for wellness reasons, etc. NO ALCOHOL. NO COMPROMISE.

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Barry Silverstein

I help free you from drinking. Certified Alcohol-Free and Sobriety Coach. Founder, AF With A Twist. Certifications from This Naked Mind Institute and in Affective Liminal Psychology.

3mo

Yes, this is the real market opportunity. Over time we may see a switch to a larger group of those choosing total abstinence, but any reduction in drinking is great and these look like "badass" options. Great.

Huge upside remains in this space.

Courtney Cochran

Principal at 💫Studio Soif💫 | Founder at LoNo Wine Co. | Board Member | Formerly: Bonterra, The EVERY Co., GALLO | Sommelier, Published Author (Viking Studio)

3mo

💯 Joe Heron

Carl Estell

Consultative Sales | Marketing Execution Expert | In-store | Direct Marketing | Omni Channel | Packaging

4mo

Very insightful!

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